In an effort to offer upfront value to potential clients, I've been giving free audits for their digital presence (Website + Social Media) and giving them tips to improve it. However, I'm beginning to feel either that:
-Perhaps it isn't valuable enough to make them want to talk with me.
-It comes across as nerdtalk/TMI (even though I don't use complicated jargon or abbreviations.)
-They already get similar people offering them the same thing and feel like they are being sold to/gamed (I don't sell them anything when I open, it's just a friendly introduction and the audit.)
-Sending them a video and PDF in a DM makes them uneasy?
So now I'm trying to think about other ways to offer these people value, but it can be a little tricky. I tried brainstorming, but I feel like my creative juices aren't flowing at 100% at the moment. Anyways, here's some other ideas I had for value I could give them:
-Logo redesign?
-Website mockup?
-Logo video from something like after effects?
I'd love to hear your thoughts and expertise on this matter.
-Perhaps it isn't valuable enough to make them want to talk with me.
-It comes across as nerdtalk/TMI (even though I don't use complicated jargon or abbreviations.)
-They already get similar people offering them the same thing and feel like they are being sold to/gamed (I don't sell them anything when I open, it's just a friendly introduction and the audit.)
-Sending them a video and PDF in a DM makes them uneasy?
So now I'm trying to think about other ways to offer these people value, but it can be a little tricky. I tried brainstorming, but I feel like my creative juices aren't flowing at 100% at the moment. Anyways, here's some other ideas I had for value I could give them:
-Logo redesign?
-Website mockup?
-Logo video from something like after effects?
I'd love to hear your thoughts and expertise on this matter.
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