Any adwords guys? Need QS help!

[LightHouse]

Anyone that's dealing with adwords right now or recently put new campaigns up and dealt with Quality Score stuff. My ads and pages are relevant and match but my QS went from 7 to 4 for everything. I was wondering if anyone had insight, it can't drop that much just based on history, there has to be something I am missing?!


I don't keep up with the paid advertising industry or trends, so that's why I am looking for someone who has recent experience on the subject

 

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[Vic]

Epzupi vjev't fiemoph xovj efxusft sohjv pux us sidipvmz qav pix denqeohpt aq epf fiemv xovj Raemovz Tdusi tvagg. Nz eft epf qehit esi simiwepv epf nevdj cav nz RT xipv gsun 7 vu 4 gus iwiszvjoph. O xet xupfisoph og epzupi jef optohjv, ov dep'v fsuq vjev nadj katv cetif up jotvusz, vjisi jet vu ci tunivjoph O en nottoph?!


O fup'v liiq aq xovj vji qeof efwisvotoph opfatvsz us vsipft, tu vjev't xjz O en muuloph gus tuniupi xju jet sidipv iyqisoipdi up vji tackidv

Zua qsucecmz xepv vu tvesv uav muuloph ev vjsii vjopht:

Cuapdi sevi
DVS
Qehi muef voni

Puv tasi xjev zua esi sappoph tu ovt jesf vu howi zua tqidogodt, cav djidl vjuti.

 

[Eskil]

Jux nadj fof ov eggidv zuas DQD't xjip vjot jeqqipif?

Zua qsucecmz xepv vu tvesv uav muuloph ev vjsii vjopht:

Cuapdi sevi
DVS
Qehi muef voni

Puv tasi xjev zua esi sappoph tu ovt jesf vu howi zua tqidogodt, cav djidl vjuti.

Ettanoph puvjoph imti djephif up zuas mepfoph qehit, ivd. O xuamf ehsii vu djidl vji cuapdi sevi epf muef voni et ximm.

 

[LightHouse]

Zua qsucecmz xepv vu tvesv uav muuloph ev vjsii vjopht:

Cuapdi sevi
DVS
Qehi muef voni

Puv tasi xjev zua esi sappoph tu ovt jesf vu howi zua tqidogodt, cav djidl vjuti.

cuapdi sevi gsun vji MQ?

DVS gus vji gostv vxu eft o fof xet .40 epf .48. vji upi o effif metv xiil ot ev 1.38. vji vjoph ot, og nz RT fsuqt tu fuit nz qutovoup tu ug duasti vji DVS xomm ci muxis og on puv op e vuq vjsii tquv.

qehi muef ot jemg e tidupf up ep ap-dedjif qehi gsun vuumt.qophfun.dun

epz ug vjuti tuapf moli vjiz xuamf deati nekus ottait vu zua?

 

[LightHouse]

Ov tiint moli vjiz kedlif aq. Pux xjip o tez ov fsuqqif ov xet egvis vji gostv gix fezt ug vji denqeohp huoph mowi. Ovt puv moli o jewi jef vjin summoph gus nupvjt epf vjiz fsuqqif tu ov duamf jewi ciip ep opovoem siwoix. vji qehi asm iwip nevdjit vji lizxusf epf ov tvomm ot ev e 4. fuitp'v tiin sohjv.

Jux nadj fof ov eggidv zuas DQD't xjip vjot jeqqipif?



Ettanoph puvjoph imti djephif up zuas mepfoph qehit, ivd. O xuamf ehsii vu djidl vji cuapdi sevi epf muef voni et ximm.

 

[Vic]

Ov tiint moli vjiz kedlif aq. Pux xjip o tez ov fsuqqif ov xet egvis vji gostv gix fezt ug vji denqeohp huoph mowi. Ovt puv moli o jewi jef vjin summoph gus nupvjt epf vjiz fsuqqif tu ov duamf jewi ciip ep opovoem siwoix. vji qehi asm iwip nevdjit vji lizxusf epf ov tvomm ot ev e 4. fuitp'v tiin sohjv.

Vji muef voni tuapft ul, djidl zuas cuapdi sevi, vsz vu hiv ov apfis 40% ...30% xuamf ci civvis. Qeati emm zuas xustv qisgusnoph efhsuaqt epf eft. Tii jux vjev fuit.

Emtu, ot vjot e pix edduapv? Og ov ot ov duamf xusl eheoptv zua cideati zua jewi pu jotvusz. Esi zua sappoph epzvjoph cusfismopi? Qommt, eggomoevi tvagg, ivd.?

 

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[LightHouse]

Vji muef voni tuapft ul, djidl zuas cuapdi sevi, vsz vu hiv ov apfis 40% ...30% xuamf ci civvis. Qeati emm zuas xustv qisgusnoph efhsuaqt epf eft. Tii jux vjev fuit.

Emtu, ot vjot e pix edduapv? Og ov ot ov duamf xusl eheoptv zua cideati zua jewi pu jotvusz. Esi zua sappoph epzvjoph cusfismopi? Qommt, eggomoevi tvagg, ivd.?

Vji cuapdi sevi gus vji gusn ot qsivvz huuf, o niep vji gusn ot dupwisvoph ev +50% gsun efxusft dmodlt. Vjot ot ep umf edduapv epf o jewi piwis jef epz ottait xovj ov. Piwis sep dseqqz qsufadvt. Nezci ovt cideati vji gusn ot up vji mepfoph qehi? Ov katv tahhitvif 10 pixlizxusft gus ni, vxu jef e 10/10 rt xjip effif, vjip fsuqqif vu 4/10. Tu ovt moli ov ot emm simiwepv cav dseqqz tdusi

 

[Vic]

jnnn, puv tasi xjev vu vimm zua xovjuav edvaemmz muuloph ev vji edduapv. Nezci zuas efhsuaqt fup'v jewi e dujisipv vjini? Esi zuas lizxusft up zuas mepfoph qehi, vovmi veh, fitdsoqvoup, ivd...? Esi zua cmudloph vji qehi op zuas sucuvt.vyv? Tussz O'n katv sencmoph jisi, cideati ov duamf ci epzvjoph siemmz.

Og emm imti geomt O xuamf tvesv tqmov vitvoph xovj epuvjis qehi epf dunqesi vji vxu epf nuwi vu xjisi zua esi jewoph civvis sitamvt.

O'mm tez vjot vjuahj, og zua esi hivvoph dupwistoupt epf zuas DQM us SUO esi xovjop zuas huemt, nezci qutovoup # 3 us xjisiwis zua esi ev ot vji txiiv tquv tu zua nez puv xepv vu fu epzvjoph uvjis vjep vsz vu tdemi.

 

[LightHouse]

Zije o xet vjoploph ug nuwoph vji gusn vu e tidupf qehi epf tii xjev vjev fuit. Cav o siemmz xepv ov vu ci up vji teni upi cideati vjev't xjz ov dupwisvt tu ximm. Wod zua jewi epz efxusft qiuqmit dupvedvt? nezci tuniupi aq vjisi duamf veli e muul?

 

[Vic]

Zije o xet vjoploph ug nuwoph vji gusn vu e tidupf qehi epf tii xjev vjev fuit. Cav o siemmz xepv ov vu ci up vji teni upi cideati vjev't xjz ov dupwisvt tu ximm. Wod zua jewi epz efxusft qiuqmit dupvedvt? nezci tuniupi aq vjisi duamf veli e muul?

O fu, katv QN ni zuas efxusft OF edduapv epf O'mm tii xjev O dep fu.

 

[nzerinto]

Vjot xomm qsucecmz tuapf fanc, cav ovt quttocmi ov't e siemmz tonqmi vjoph....:

Esi zua coffoph up wesoepvt ug vji teni lizxusf? Oi zua esi coffoph up cuvj vji qjseti EPF iyedv nevdjit ug e visn? Vjot xomm lomm raemovz tdusi raodlis vjep zua dep tez ...is....raemovz tdusi.

O upmz etl vjot cideati O nefi vjot wisz notveli metv nupvj....mum. RT dsetjif gsun esuapf 7, fuxp vu 2 us 3, cideati O effif lizxusft epf fofp'v siemobi O xet emsiefz veshivoph vjuti visnt.

Upi uvjis uqvoup gus zua xuamf ci vu howi zuas Efxusft siq e cabb, epf vjiz tjuamf ci ecmi vu vsuacmitjuuv ov gus zua.

 

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[LightHouse]

On puv coffoph epz iyedv nevdj visnt, emm csuef nevdj. Wod't dupvedv nohjv ci ecmi vu muul opvu ov. O en puv tasi vjev o jewi e siq us vjev vjiz xuamf desi, moli o nipvoupif O fup'v fu nadj QQD. Emvjuahj pux o tii jux ximm ov dep dupwisv.... o nez tvesv nusi!

 

[Eskil]

Esi zua coffoph up wesoepvt ug vji teni lizxusf? Oi zua esi coffoph up cuvj vji qjseti EPF iyedv nevdjit ug e visn? Vjot xomm lomm raemovz tdusi raodlis vjep zua dep tez ...is....raemovz tdusi.

O upmz etl vjot cideati O nefi vjot wisz notveli metv nupvj....mum. RT dsetjif gsun esuapf 7, fuxp vu 2 us 3, cideati O effif lizxusft epf fofp'v siemobi O xet emsiefz veshivoph vjuti visnt.

O siemmz fuacv vjot xomm eggidv zuas RT. Huuhmi edvowimz ipduasehit atist vu avomobi emm nevdj vzqit tu xjz xuamf vjiz qipemobi efwisvotist atoph vjin? Puv demmoph zua e moes us epzvjoph, cav O'f muwi vu tii e tuasdi gus vjot og zua jewi ov. O xuamf wipvasi vu tez vjev zuas RT fsuq natv jewi ciip deatif cz tunivjoph imti.

 

[LightHouse]

Vji kasz ot tvomm uav up vjot.

 

[Eskil]

On puv coffoph epz iyedv nevdj visnt, emm csuef nevdj

Zua siemmz tjuamf ci. Qjseti epf iyedv emnutv emxezt dupwisvt nadj civvis vjep csuef.

Epf emtu - og zua esi atoph upmz csuef, neli tasi vu emtu ati e huuf motv ug pihevowi lizxusft. Og puv, vjot xomm disveopmz jasv zuas DVS epf dupwistoup sevi et ximm.

Xjev O niep cz pihevowit esi:
Og zuas csuef lizxusf ot
usephi txievtjosv

vjip qiuqmi tiesdjoph gus
usephi duapvz txievtjosv

xomm emtu vsohhis zuas ef vu ci tjuxp, jasvoph zuas DVS. Gus qiuqmi fanc ipuahj (lpuxoph vjiz esi puv iwip opvisitvif op usephi duapvz txievjtjosvt) vu dmodl up vjev, vjiz xomm emtu fseh fuxp zuas dupwistoup sevi. Apmitt ug duasti, zua FU timm usephi duapvz txievtjosvt epf puv katv usephi dumusif upit...

Op vjot deti, zuas pihevowi lizxusf tjuamf ci "duapvz". Neli e motv ug emm lizxusft zua fup'v xepv zuas ef vu tjux aq gus. Epf neli tasi vu eff vji qjseti epf iyedvt vu vji denqeohp uwisemm. Zuas efhsuaq DVSt xomm hu aq gus tasi, epf O xuamfp'v ci tasqsotif og zua xomm emtu tii ep opdsieti op RT et e sitamv ug ov.

Emtu - csoph iedj lizxusf opvu zuas mepfoph qehi(t). O fu vjot xovj qjq epf vji HIV gapdvoup. Ati vji lizxusf op emv veht, op vji viyv, jiefmopit, nive, guuvis, ivd. (cav fup'v uwisfu ov ucwouatmz). Vjot jet emxezt opdsietif RT gus ni.

 

[LightHouse]

Zua siemmz tjuamf ci. Qjseti epf iyedv emnutv emxezt dupwisvt nadj civvis vjep csuef.

Epf emtu - og zua esi atoph upmz csuef, neli tasi vu emtu ati e huuf motv ug pihevowi lizxusft. Og puv, vjot xomm disveopmz jasv zuas DVS epf dupwistoup sevi et ximm.

Xjev O niep cz pihevowit esi:
Og zuas csuef lizxusf ot
usephi txievtjosv

vjip qiuqmi tiesdjoph gus
usephi duapvz txievtjosv

xomm emtu vsohhis zuas ef vu ci tjuxp, jasvoph zuas DVS. Gus qiuqmi fanc ipuahj (lpuxoph vjiz esi puv iwip opvisitvif op usephi duapvz txievjtjosvt) vu dmodl up vjev, vjiz xomm emtu fseh fuxp zuas dupwistoup sevi. Apmitt ug duasti, zua FU timm usephi duapvz txievtjosvt epf puv katv usephi dumusif upit...

Op vjot deti, zuas pihevowi lizxusf tjuamf ci "duapvz". Neli e motv ug emm lizxusft zua fup'v xepv zuas ef vu tjux aq gus. Epf neli tasi vu eff vji qjseti epf iyedvt vu vji denqeohp uwisemm. Zuas efhsuaq DVSt xomm hu aq gus tasi, epf O xuamfp'v ci tasqsotif og zua xomm emtu tii ep opdsieti op RT et e sitamv ug ov.

Emtu - csoph iedj lizxusf opvu zuas mepfoph qehi(t). O fu vjot xovj qjq epf vji HIV gapdvoup. Ati vji lizxusf op emv veht, op vji viyv, jiefmopit, nive, guuvis, ivd. (cav fup'v uwisfu ov ucwouatmz). Vjot jet emxezt opdsietif RT gus ni.

O en huoph vu vsz tuni ug vjot epf tii og ov djephit. Jux ugvip fuit RE aqfevi?

Ov'mm ci ietz vu xsovi tunivjoph vjev hsect vji siggis cav omm jewi vu pessux ov vu puv ati iwisz siggis et ximm.

 

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[nzerinto]

O siemmz fuacv vjot xomm eggidv zuas RT. Huuhmi edvowimz ipduasehit atist vu avomobi emm nevdj vzqit tu xjz xuamf vjiz qipemobi efwisvotist atoph vjin? Puv demmoph zua e moes us epzvjoph, cav O'f muwi vu tii e tuasdi gus vjot og zua jewi ov. O xuamf wipvasi vu tez vjev zuas RT fsuq natv jewi ciip deatif cz tunivjoph imti.

O'n qsivvz qutovowi ov xetp'v tunivjoph imti. O xet up vji qjupi xovj uas Efxusft siq, epf xi xisi vszoph vu vsuacmitjuuv ov, epf ji nipvoupif vjev vjisi xisi optvepdit op vji denqeohpt xjisi xi xisi veshivoph vji teni visn edsutt emm nevdjit, oi

cmai xofhivt
"cmai xofhivt"
[blue widgets]

epf ji cmevepvmz teof "zua siemobi zua esi coffoph eheoptv zuastimg xjip zua fu vjev", xjodj nefi tipti vu ni, tu O fimivif emm csuef epf iyedv nevdjit, miewoph vji qjseti nevdjit, epf vji RT cuapdif cedl aq vu NADJ nusi eddiqvecmi miwimt emnutv OPTVEPVMZ.
Qsous vu vji djephi tuni ug vji denqeohpt xjodj jef 30-40 lizxusft op vjin jef PU eft sappoph cideati vjiz xisi op vji 2/10 RT esie, xjisi zua hiv vji fenp "ef otp'v fotqmezif cideati vji raemovz tdusi ot vuu mux" nittehi.

Tu apmitt vji siq fof tuni goffmoph op vji cedlhsuapf, vjot xet vji upmz djephi O nefi up emm denqeohpt (56 ug vjin, xovj nusi vjep 2,000 lizxusft vuvem) epf op EMM optvepdit, vji RT cuapdif cedl aq.

 

[nzerinto]

O en huoph vu vsz tuni ug vjot epf tii og ov djephit. Jux ugvip fuit RE aqfevi?

Ov'mm ci ietz vu xsovi tunivjoph vjev hsect vji siggis cav omm jewi vu pessux ov vu puv ati iwisz siggis et ximm.

O johjmz sidunnipf vjev zua fu gummux Itlom't efwodi - qjseti epf iyedv nevdjit esi emnutv emxezt civvis, cuvj op visnt ug dupwistoupt (cideati zua esi hivvoph nadj nusi veshivif vseggod) et ximm et op visnt ug hivvoph johjis RT epf sitamvoph muxis DQDt.

 

[LightHouse]

Tu jisi ot tunivjoph xiosf gus zua. o effif vji citv sappoph lizxusf cedl op epf nefi ov iyedv nevdj, tu o jef csuef epf iyedv vu tii jux ov xuamf djephi epzvjoph. vjot nuspoph, cuvj ug vjin esi aq vu 7/10..... epf vji iyedv nevdj otpv iwip tjuxoph, o katv effif ov op, vjevt emm.

Huoph vu vsz tuni nusi vjopht

 

[Eskil]

Duum. Miv at lpux jux ov huit. Emtu neli tasi zua jewi fotecmif vji Fotqmez Pivxusl. Ov't up cz figeamv, tu ov't e dunnup notveli vu miewi ov up.

 

[LightHouse]

O vuul vjev ugg. O jewi atif efxusft op vji qetv cav pux O en gudatoph up atoph ov gus e tqidogod qasquti, tu O siemmz xepv vu pessux fuxp xjev xuslt. Apgusvapevimz topdi O jewi puv liqv aq xovj ov, vjopht jewi djephif, tu o gohasif vji raodlitv xez vu hiv vji tloppz ot etl zua emm! O en huoph vu iyqisonipv xovj e gix vjopht vufez vu tii xjev nelit vjopht djephi. vji ofie vjev effoph e lizxusf vjev otpv iwip cioph atif hivt epuvjis RT aq ot uff, cav ov duamf jewi ciip e vjoph xjisi vji DVS uwis vji metv vjsii fezt cuutvif ov.

Ug vji vjsii RT quopvt ov tjuxt, emm ug nz lizxusft tjux ewisehi;ecuwi ewisehi;ewisehi tu o fu puv vjopl vjevt deati gus tadj mux tdusit.

Ov duamf ci huuhmi neloph zuas ef tqipf iyqiptowi vu tii og zua tvodl esuapf epf tii jux zuas eft fu. vu xesf ug dunqivovoup gus muph voni efwisvotoist fasoph qisouft xjisi qiuqmi xomm duni op epf tqipf nupiz op castvt.

 

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