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AndyTalks with The-J about AdWords and Conversion Rate Optimization

Andy Black

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I think if you offer websites in 2016 you need to be smart about it. I have outsourced it 100% and approaching it from a standpoint of saving them expenses OR giving them big value for low price. The end goal is not earning money but earning their trust so I can run ads for the client.

People still earn well on websites alone, but I think the website service in itself becoming a commodity fast and we need to adjust.

After reading TMF I am little jealous of MJ DeMarco who created websites in a time where the demand was so big that he got referrals all the time, but then again now we have so many website builders and templates that we can literally create websites for the price of a beer. So in my eyes it is the biggest and cheapest relationship builders I can think of...
There are more business online now than back then. And those with a website now know "they don't need a website, they need sales".

I attack this from a different angle. I don't build websites. I generate leads, sales, and revenue.

I attach myself to the demonstrated monthly cashflow of generating new business every single month.

I find that saying things like "you don't need a website, you need sales" and "do you want a pretty website or a pretty bank balance?" helps me to sell my monthly lead/sales generation service.

Then once I can get highly qualified visitors to a landing page, and my client starts seeing more sales, we can easily justify reinvesting some of that additional revenue into improving the landing page for those visitors.

Which will then lead to other landing pages, the whole website, content marketing, social media, etc.

Generate more revenue for a business and it becomes a lot easier for them to buy more from you.
 
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eekern

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There are more business online now than back then. And those with a website now know "they don't need a website, they need sales".

I attack this from a different angle. I don't build websites. I generate leads, sales, and revenue.

I attach myself to the demonstrated monthly cashflow of generating new business every single month.

I find that saying things like "you don't need a website, you need sales" and "do you want a pretty website or a pretty bank balance?" helps me to sell my monthly lead/sales generation service.

Then once I can get highly qualified visitors to a landing page, and they start seeing results, we can easily justify reinvesting some of that additional revenue into improving the landing page for those visitors.

Which will then lead to other landing pages, the whole website, content marketing, social media, etc.

Generate more revenue for a business and it becomes a lot easier for them to buy more from you.

For SURE !

They have got pitched by big agencies for years how important a website is for their brand *insert bullshit here*

So regardless if you do like you and say "let`s focus on the stuff that gives you results" or like me "Let me take care of your brand/website for a super low entry price or free" we both separate ourselves from all the regular website companies out there.

My latest ad client I got I created their landing page upfront and approach them with the question "you want to try it free for a month and see how it performs?"

You can`t really attach a website to results so I agree 100% on your message, but my point is just that some locals still value a website high because of their indoctrination from salespeople, hehe. So it can also bee used as an effective gift playing on the "law of reciprocity"
 

Andy Black

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For SURE !

They have got pitched by big agencies for years how important a website is for their brand *insert bullshit here*

So regardless if you do like you and say "let`s focus on the stuff that gives you results" or like me "Let me take care of your brand/website for a super low entry price or free" we both separate ourselves from all the regular website companies out there.

My latest ad client I got I created their landing page upfront and approach them with the question "you want to try it free for a month and see how it performs?"

You can`t really attach a website to results so I agree 100% on your message, but my point is just that some locals still value a website high because of their introduction from salespeople, hehe. So it can also bee used as an effective gift playing on the "law of reciprocity"
Yes, good tactic.

I do something similar. I'll often throw in the first landing page for free, and once they can "see" how it works, they're willing (and able!) to spend on other landing pages.

Business owners don't want to have to deal with all this cr@p. They just want it done for them.

"I'll do it for you" has much higher perceived value than "I'll help you with it".

(BTW: The first guy I got into my team was a landing page dude, since most client websites suck.)
 

Nicoknowsbest

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What were your takeaways?

Getting your foot in the door:

Approaching businesses as a highly technical specialist is easier than approaching them as the web guy nowadays.

You perform and up- and cross sell once you are "in".


Shifting from creating assets to renting assets:

Instead of creating assets and sell them to businesses, creating assets for your businesses and renting them out is a very smart way to scale a service.

This way, a funnel can be resold for a monthly fee.


Why don't consultants take their own medicine?

Consultants are hired guns, technical specialists and not business owners with the main focus of developing their business.

How mindset can make the difference between grinding and thriving.


Don't tell them. Show them:

Generating leads for blacksmiths in Canada and then approaching them with the result is ingenious.

Question: What's your progress with that?


Branching out:

Do it for one vertical in one city. Do it for the same vertical in the next city. And the next...

Add different verticals. Do the same. Find the ones that don't work.

Attach yourself to demonstrated monthly cash flows.


Why agencies don't touch small businesses?

Because they can't get their ROI with all their staff, offices and other expenses.

Something to think about.


Oh, and if you want to learn fast, teach others ;)


90 minutes well spent, thank you guys!
 

Andy Black

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Don't tell them. Show them:

Generating leads for blacksmiths in Canada and then approaching them with the result is ingenious.

Question: What's your progress with that?
I'm not doing it at present. Too busy with referrals and diesel and coffee. :)
 

Andy Black

Help people. Get paid. Help more people.
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Getting your foot in the door:

Approaching businesses as a highly technical specialist is easier than approaching them as the web guy nowadays.

You perform and up- and cross sell once you are "in".


Shifting from creating assets to renting assets:

Instead of creating assets and sell them to businesses, creating assets for your businesses and renting them out is a very smart way to scale a service.

This way, a funnel can be resold for a monthly fee.


Why don't consultants take their own medicine?

Consultants are hired guns, technical specialists and not business owners with the main focus of developing their business.

How mindset can make the difference between grinding and thriving.


Don't tell them. Show them:

Generating leads for blacksmiths in Canada and then approaching them with the result is ingenious.

Question: What's your progress with that?


Branching out:

Do it for one vertical in one city. Do it for the same vertical in the next city. And the next...

Add different verticals. Do the same. Find the ones that don't work.

Attach yourself to demonstrated monthly cash flows.


Why agencies don't touch small businesses?

Because they can't get their ROI with all their staff, offices and other expenses.

Something to think about.


Oh, and if you want to learn fast, teach others ;)


90 minutes well spent, thank you guys!
Thanks for listening, and the detailed breakdown of your take-aways @Nicoknowsbest
 
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