<div class="bbWrapper"><blockquote data-attributes="member: 38068" data-quote="Sanj Modha" data-source="post: 627145"
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You need to ask yourself - what is it that my business can do that Amazon can't? It's not so obvious at first but think about it.<br />
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Amazon is a huge so things like customer service will suffer. How can you make a difference and offer better? Also, can Amazon personalize EVERY order? No, but you can with branded packaging, a personal 'thank-you' note etc. Book stores are making a come back because they can offer an 'experience' like cosy reading spaces, coffee from Starbucks/Costa and so on.<br />
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There's a lot of smaller things e-commerce can do so focus on that.
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</blockquote>Absolutely agree, often times the panic can really send us crazy, but I believe this is the HUGE point a lot of us are missing and while Amazon may be doing everything now, some things in between may be overlooked which can be captured by others who see the opportunity.<br />
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<blockquote data-attributes="member: 11126" data-quote="Eskil" data-source="post: 627271"
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Yes! Time and again it comes back to ADDING VALUE. Things like what <a href="https://www.thefastlaneforum.com/community/members/23/" class="username" data-xf-init="member-tooltip" data-user-id="23" data-username="@biophase">@biophase</a> is doing with his current business. Not only selling product, but also adding value, building a brand, and building a community of fans that recognizes what you are doing for it. Come up with ways to give back, educate, help or in some way shape or form be more than JUST a profit machine. One plan I have for my own main brand is to get involved with schools and colleges by providing a training kit that can get young people interested in videography/filmmaking. Amazon can't and won't ever get into that level of value creation or community support for a brand.
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This is a H.U.G.E value-creator going beyond product/service value and definitely creating a wonderful win-win scenario.</div>
