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Is your brand exposed? Trademark your brand the easy way with Trademarkings

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Get your trademarks done right, the first time.

You've worked hard to build your business from the ground up. You've poured blood, sweat, and tears into making a great product, assembling a killer team, and sculpting a vision for the future. But there's one important thing you're missing: a trademark.

Without a trademark, your brand is exposed to infringement and knockoffs. The last thing you want is for someone to come along and take advantage of all your hard work. That's where we come in. Trademarkings is the modern solution for protecting your most valuable asset - your brand. We handle everything from trademark searching, filing, registration, and maintenance, so you can focus on growing your business. We'll be your 24/7 online legal team for all things trademarks.

From the VC-backed start-up to your local landscape company, anyone can trademark their brand with Trademarkings, quickly and easily. All you need is an internet connection and five minutes to spare. We take care of the rest.

If you've been hanging around the Fastlane Forum and other high-achieving individuals long enough, I'm sure you've heard by now that it's a good idea to have a trademark to protect your brand. Heck, it's essentially a prerequisite to selling competitively on Amazon. But you might be wondering: what exactly is a trademark?

Let’s quit messing around…



What is a trademark and why should I care?

A trademark is a sign or symbol used to identify a particular product or company and to distinguish it from other products and companies. In other words, it's your brand's identity. A trademark can be anything that uniquely identifies your brand, such as a name, logo, slogan, or even a sound or smell. As long as it's distinctive, it can be trademarked.

There are many reasons to register a trademark, but the most important one is to protect your brand from being used without your permission. By registering your trademark, you gain exclusive rights to use it in connection with your goods and services. This means that no one else can use it without your permission, and if they do, you can take legal action against them.

This is called trademark infringement, and it's a serious offense. Trademark infringement occurs when someone uses your trademark in a way that confuses consumers about who the product or service comes from. For example, if someone sells knockoff versions of your product, or if they use your trademark in a way that makes it seem like you're endorsing their product, that's trademark infringement.

If you catch someone infringing on your trademark, the first step is to send them a cease and desist letter. This is a formal notice that demands that they stop using your trademark immediately. If they don't comply, you can take them to court.

However, the best way to protect your trademark is to register it with the Intellectual Property Office that has authority in your jurisdiction, in the US this is the USPTO (United States Patent and Trademark Office). An official trademark registration gives you a presumption of ownership and the exclusive right to use your trademark nationwide. It makes it easier to take legal action against infringers because you don't have to prove that they intended to confuse consumers - you only have to prove that they used your trademark without your permission.

Benefits of Trademark Ownership

  1. Builds a strong brand identity
  2. Gives you exclusive rights to use your trademark
  3. Allows you to take legal action against infringers
  4. Acceptance into Amazon Brand Registry
  5. Can be used to stop trademark squatters
  6. Makes it easier to sell or license your business
  7. Adds value to your business
As Fastlaners, we all have the BIG EXIT on our minds. If you're thinking of selling your business one day, trademark registration will make it a lot more valuable. Potential buyers will be willing to pay more for a business that has a strong trademark portfolio because they know that they'll be getting the exclusive right to use those trademarks. This means that they won't have to worry about trademark infringement from competitors, and they'll have an easier time building a strong brand identity for their business. Now that you know what a trademark is and why you need one, you might be wondering how to go about getting one.


Why a Trademark is Essential for Amazon Brands

As an Amazon seller, you know that it's important to have a strong brand identity. Your customers should be able to identify your products easily, and they should know that they can trust your brand. A big part of having a strong brand identity on Amazon is by having a trademark as this allows you admittance into Amazon Brand Registry.

If you want to be successful on Amazon, it is essential that you are admitted into the Amazon Brand Registry, which is a program that allows brand owners to register their trademarks with Amazon. Once you are accepted into the Amazon Brand Registry, you'll be able to take advantage of several benefits, including:
  1. The ability to list your products as "Amazon Brand Registered"
  2. Improved search visibility for your listings
  3. Exclusive access to text and image search features
  4. Increased protection from having your listings hijacked
  5. A dedicated point of contact at Amazon
To be eligible for Amazon Brand Registry, you must have a registered trademark, or at the minimum an application in progress in qualifying jurisdictions. If you don't have a trademark yet, don't worry - we can help you through the process. Keep reading to learn more about how to get a trademark for your Amazon brand.

How do I register a Trademark?

Let's talk about the elephant in the room. In most jurisdictions, it's likely possible that you can file your own trademark application following a DIY method. In most cases, it's simply a matter of filling out the trademark application and paying the official fees.

BUT, and that's a big but, errors in the application and overall trademark strategy can end up costing you thousands down the road. If you are looking to trademark a name or logo, it is important to consult with a registered trademark agent or lawyer. They can help ensure that your application is complete and correctly filed, which will save you time and money in the long run. The process of applying for and registering a trademark is often lengthy and complicated, so working with someone who knows the ins and outs can save you time, money, and aggravation.

Take it from me, I'm still dealing with what's been a 3 year long drawn-out process of battling for trademark rights for an eCommerce brand that I used to run. It's been $20,000+ dollars in legal fees due to inadequate brand protection. This is DIY gone wrong.

What happens when the government examines your trademark and sends you an office action or refusal for a variety of reasons? Will you know what to do then? Finding a lawyer to handle your case at this stage is oftentimes even more expensive than it would have been had you initially started with a lawyer.

Don't be like me. You're better off working with a trademark attorney who can guide you through the process and help you avoid these types of mistakes. Think bigger! Shoutout to @Kak -- stop trying to scrounge away and save a few hundred dollars while spending hours trying to learn trademark law. It's simply a cost of doing business. Do you not believe in your business enough to offset the cost of legal fees?



Why Choose Trademarkings for your Trademark Registration?

Let's be honest, there are many trademark service companies out there from traditional law firms to massive legal technology companies like LegalZoom.

So what makes Trademarkings the best option?
  1. All-Inclusive Flat-Fee Trademark Packages. No one does it like us. Depending on your budget, you can choose a trademark package according to your risk appetite. Some applications are more likely to be rejected, which means you'll need to respond to the examiner. But don't worry - with our inclusive packages we'll take care of everything for one low price. Just sit back and relax! Gone are the days of paying an attorney $200-$500 an hour for professional trademark services.
  2. We service multiple jurisdictions. Trademarkings can handle almost any trademark matter servicing the United States, Canada, European Union, the United Kingdom, Australia, and New Zealand. Aside from our core areas, we can help you in almost any jurisdiction using our large network of associates.
  3. We handle it all. From trademark searching, prosecution and maintenance, we handle every trademark issue.
  4. Personalized client dashboard. Our online dashboard is simple and user-friendly, containing all the information you need about your trademark in one place. Plus, our easy-to-use platform makes it a breeze to connect with our team of experts who are always ready and willing to help.
  5. Registered lawyers. In contrast to other online services that are a one-and-done form you submit. Our team is made up of experienced trademark lawyers and IP specialists who can help you every step of the way.
  6. We're not going anywhere. Trademarkings is an online legal technology company that was started in 2009 to provide end-to-end trademark services for entrepreneurs, start-ups, and small business owners. Our trademark attorneys have filed over 11,000 trademark applications across the globe.
At Trademarkings, we want what's best for your business. We guarantee that if your trademark application is rejected, we will file an amended one free of charge - all you have to pay for are government fees (if any apply). If the first comprehensive trademark search report is unfavorable, don't worry! We'll do another one completely free of charge.

We're confident in our ability to get your trademark registered quickly and easily, and we're committed to providing the best possible service to our clients. So go ahead and give us a try - you won't be disappointed!


Some raving reviews from our clients


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ne4aYG8NA46BWUzzHpPVu4rpAwb3RYr1qPgNQuiLaujaW5um6uG4dR-bBlxUkAb3FfZMSq2g6nPGcX9jC3RGO84txBrKvxa_BpBO0rtUsGRqNvh6aI7v4VbKJDA2NALd6V7aAQcuVKO7k83ZAA-0nCFWuimMgxaIgoQ8YdHwtdkA7dwPybTUPVC-iw


How to get started with Trademarkings

Trademarkings is the simplest, fastest, and easiest way to trademark your brand. We offer all-inclusive flat-fee trademark packages that include searching, filing, and responding to office actions - all for one low price. Plus, our team of expert trademark attorneys are always available to answer your questions and guide you through the process. So why wait? Get started today with a free trademark assessment at tmkings.com!

The first 3 Fastlaners to order will receive 50% OFF any trademark package. Then it will drop to $50 OFF for any forum member! DM for a coupon code.


>>>> Free Trademark Assessment <<<<

>>>> File a Trademark Now <<<<



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T-APgmsA07VNTtjo4Su353SWyhzbdAInbrbTtB9hVVjO3IgJsk-wEfv-kYchnMrwMP_QdkO3HZgWOF0e27WS5BxgvWLthQkUusqa9nAl7NAssdc7UIi0hn4ii69Ca1--CGsOZSGjR-ZKXa3ZpQu33zWK6weKweqWPAoRi5cOBL-vPv7PVs2eCNko5g
 
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MJ DeMarco

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Approved, good luck.
 

c4n

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Just the service I need while at the same time I would be supporting a FastLane advertiser and getting a nice discount... sounds good; DM sent!
 

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Just the service I need while at the same time I would be supporting a FastLane advertiser and getting a nice discount... sounds good; DM sent!
Thanks for your interest @c4n, I think we met back at one of the Fastlane Summit's a couple of years back. We'll be happy to help you with your trademark matters!
 
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biophase

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Thanks for your interest @c4n, I think we met back at one of the Fastlane Summit's a couple of years back. We'll be happy to help you with your trademark matters!
Can you explain what the issue was with your trademark and why it has cost you $20k in lawyer fees? How did the filing go wrong?
 

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Can you explain what the issue was with your trademark and why it has cost you $20k in lawyer fees? How did the filing go wrong?
TLDR; the original Canadian registrations were done incorrectly, and as luck would have it, a US brand with the same name decided to attack our registrations. We hired incompetent lawyers by mistake, and we are now fighting to save the registrations through an appeal process that has to go through Federal court. Not fun, and not cheap!

We had Canadian trademarks registered in 2013 (DIY by the founder - first mistake) and everything was peachy until 2017 when a brand in the US started selling under the same name. Same name, same type of products. The brand in the US started getting good traction and they looked at expanding into Canada.

The US brand came after our trademark registrations in Canada with a Section 45 Proceeding (cancellation for non-use), even though we were still using the trademarks. Should be fine, right? We were still using the trademarks and had evidence to back them up.

At this point, we retained some local lawyers (not trademark lawyers, but general lawyers) to help us defend the S45 cancellation proceeding. The lawyers we hired let us know that our registrations were in jeopardy because the goods/services claimed on the original trademark registrations were incorrectly classified and did not protect the products we were selling.

The lawyers submitted evidence to CIPO to examine whether or not we deserved to keep the registrations. Unfortunately, the lawyers were not well-versed in these types of proceedings (second mistake), and the evidence we submitted was not sufficient to defend the cancellation. Our trademarks were ordered to be struck from the Canadian trademark register!

This started a big snowball effect of having to appeal CIPO's decision and finding competent (and expensive) trademark lawyers who had experience in these types of complex trademark matters and could help us. We had to dig up years' worth of evidence in order to prove that we were the first ones using the trademark in relation to the goods/services since in Canada and the US trademark rights are given to the first person/business to use the trademark in commerce, but you have to prove it, and it's expensive and time-consuming. This is why filing the trademark correctly the first time is extremely important.

I'm no longer a part of this business, although I am assisting my friend (the founder) through the process that is still ongoing today. The whole appeal has to go through a Federal court hearing still. Our company is not handling this case, but this was a big reason why I got into the industry. It seemed to me that is a gap between affordable and competent trademark services. These big-wig lawyers are literally charging to reply to emails and photocopies, as most lawyers do. But I don't agree with that. That's why we offer unlimited consultations and flat-fee pricing.
 
Last edited:

Stepan

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Very useful, thank you! Could you please tell when will you be serving other countries too?
 
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Very useful, thank you! Could you please tell when will you be serving other countries too?
Hi @Stepan, we can help you with trademark registration in any region through our network of trademark lawyers, but our core jurisdictions are USA, Canada, European Union, United Kingdom, Australia, and New Zealand.

Is there a different country that you need?
 

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Hi @Stepan, we can help you with trademark registration in any region through our network of trademark lawyers, but our core jurisdictions are USA, Canada, European Union, United Kingdom, Australia, and New Zealand.

Is there a different country that you need?

Can I trademark my name? I'm trying to get my domain name back and I've looked at various ICAAN things and it seems they won't act unless it's trademarked.
 

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Hi @Stepan, we can help you with trademark registration in any region through our network of trademark lawyers, but our core jurisdictions are USA, Canada, European Union, United Kingdom, Australia, and New Zealand.

Is there a different country that you need?
Russia would be great :)
 
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Can I trademark my name? I'm trying to get my domain name back and I've looked at various ICAAN things and it seems they won't act unless it's trademarked.
The short answer is: it depends. While it is certainly possible to register a trademark for a name, there are certain conditions that need to be met. In addition, just because you have a registered trademark does not automatically entitle you to own the domain name, again there are multiple requirements that need to be met to be successful in a UDRP proceeding.

If you would like, fill out the form to get a free trademark assessment, and we can take a closer look at your particular case.

>>>> Free Trademark Assessment <<<<
 

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A client approached us last week with evidence that a competitor was copying their brand name for a product. In cases like this, our client would normally contact the competitor and ask them to stop, but this competitor was not complying. We immediately sent out a cease and desist to the infringing party, and within the day all infringing material had been removed from the competitor's website and social media. This is the power of a registered trademark!
 

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I just wanted to share something cool with you guys. Even though I generally despise Reddit, one of our clients left a testimonial about their experience working with our trademark firm. They had previously had some bad luck with other lawyers, but our team was able to exceed their expectations.

I've attached a screenshot of the post below. It's always great to hear positive feedback from clients, and I'm really proud of the work our team does. If you or anyone you know needs help with a trademark issue, I would highly recommend giving us a call.

1674965461309.png

Thanks for reading and let me know if you ever need any trademark help!

For a free assessment visit tmkings.com.
 
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One of our clients got hit hard today. They lost all their Amazon listings just because some other company beat them to the punch and filed for the same trademark first, even though our client was using it for years. Now, we have to go through a lengthy process to get the other trademark canceled and prove to Amazon that our client is the true owner of the trademark. This is going to be a very expensive lesson for our client, not only in loss of revenue but legal fees.

Lesson - file your trademarks today, don't put it off!

For a free assessment visit us a tmkings.com.
 

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