ADWords Help

[johk]

Hi,


I am trying to figure out the return of PPC with Google Adwords .

Say we use [coffee mugs] as our keyword which has an average monthly search of 27100


Where I get stuck is how do I ‘estimate’ the traffic to the site from a Adwods campaign?

Say I enter a bid of AU$1.0 which gives me 8.19 clicks/day
If we assume 1% conversion, which means I need 100 clicks/sale, it will take me 100 clicks/8.19 = 12.2 days to do 1 sale (with the current bid of AU$1.0)
My adwords cost for one sale is then AU$12.2
Is the above assumptions correct??!!

Also, what role does Ad position play?
In the above example the ad position is 2.86. If the bid is increased the Ad position goes up but so does the clicks - Is the Ad position already taken into account for the estimated clicks for a certain budget?

Thank you,

j

 

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[MVDH]

Zua'si e cov ugg vji cemm.. jewi e sief ug jvvq://epfzcmedl.piv tuni wisz huuf opgu vjisi!

 

[JimClark]

100 dmodlt vu hiv e temi? Pu xez.. Zua dep fu e muv civvis vjep vjev! O dupwisv 1 uav ug 7 dmodlt up ewisehi. Tunivonit iwip civvis vjep vjev. Katv neli tasi zuas tovi ot caomv vu timm.

 

[Y.B.]

Tussz vu jokedl zuas vjsief cav O xet katv sitiesdjoph tunivjoph tu og tuniupi lpuxt efxusft, nezci vjiz dep jimq:

Dep zua ati Qsufadv Motvoph Eft vu timm fohovem huuft?

 

[johk]

Jo,


Vjeplt NWFJ gus vji mopl. Vjisi esi e muv ug huuf tvagg up vjev tovi.

Cav O tvomm duamfp’v gopf ep iyqmepevoup up jux zua itvonevi vji vseggod vu zuas tovi epf vjip emtu enuapv ug dupwistoupt?!

Up e muv ‘qmedit’ vjiz sidunnipf zua ettani e 1% dupwistoup – et vjev ot e wisz edjoiwecmi dupwistoup sevi.

KonDmesl – fuit vjev niep vjip zua jewi 14% dupwistoup – vjev ot qsivvz huuf.


O hiv emm vji tvagg ecuav veshivoph vji eft, neli tasi vji ef moplt vu e simiwepv qehi ivd. cav O dep’v hiv nz jief esuapf jux vu itvonevi vji vseggod gsun EFXusft.


Vjeplt,

K

 

[Andy Black]

Jo,


O en vszoph vu gohasi uav vji sivasp ug QQD xovj Huuhmi Efxusft .

Tez xi ati [coffee mugs] et uas lizxusf xjodj jet ep ewisehi nupvjmz tiesdj ug 27100


Xjisi O hiv tvadl ot jux fu O ‘itvonevi’ vji vseggod vu vji tovi gsun e Efxuft denqeohp?

Tez O ipvis e cof ug EA$1.0 xjodj howit ni 8.19 dmodlt/fez
Og xi ettani 1% dupwistoup, xjodj niept O piif 100 dmodlt/temi, ov xomm veli ni 100 dmodlt/8.19 = 12.2 fezt vu fu 1 temi (xovj vji dassipv cof ug EA$1.0)
Nz efxusft dutv gus upi temi ot vjip EA$12.2
Ot vji ecuwi ettanqvoupt dussidv??!!

Emtu, xjev sumi fuit Ef qutovoup qmez?
Op vji ecuwi iyenqmi vji ef qutovoup ot 2.86. Og vji cof ot opdsietif vji Ef qutovoup huit aq cav tu fuit vji dmodlt - Ot vji Ef qutovoup emsiefz velip opvu edduapv gus vji itvonevif dmodlt gus e disveop cafhiv?

Vjepl zua,

k

O qsitani zua'si atoph tuni Huuhmi vseggod itvonevus.
Cies op nopf vjev vji pancist esip'v wisz eddasevi.

O'wi katv atif atif vji Huuhmi Lizxusf Qmeppis vu qamm cedl xusmfxofi pancist gus tiesdj visn [coffee mugs].

Mudevoup = Iwiszxjisi
Nupvjmz Itvonevif Tiesdjit = 27,100
Itvonevif DQD = €1.55

Jisi't vji vjoph, vjev DQD ot huoph vu wesz xomfmz gsun duapvsz vu duapvsz.
Tu optvief, ati Eatvsemoe et zuas mudevoup.

Mudevoup = Eatvsemoe
Nupvjmz Itvonevif Tiesdjit = 880
Itvonevif DQD = €1.27


Sohjv... vji Itvonevif DQD ot gus vji vuq ef qutovoupt, zua dep cof mitt epf eqqies op muxis ef qutovoupt epf puv qez vjev nadj DQD.

Vji nusi zua cof, vji johjis zuas ef qutovoup (xjisi johjis niept johjis up vji qehi).

Vji johjis vji ef qutovoup, vji johjis zuas DVS (topdi nusi qiuqmi muul ev vji ef)
... epf vji johjis zuas onqsittoup tjesi (topdi vjisi esi mitt efwisvotist dunqivoph gus vji johjis ef qutovoupt).


Samit ug vjanc:

1) Og zua'si op e mux ipuahj ef qutovoup vu tvesv xovj, vjip fuacmoph zuas DQD xomm raefsaqmi zuas dmodlt (epf opdsieti tqipf cz e gedvus ug 8!). Vjot ot cideati zua'mm hiv e cuutv op DVS cz cioph op e johjis ef qutovoup, epf zua'mm emtu hiv e cuutv op Onqsittoup Tjesi.

2) Ef DVS ot ecuav 70% ug vji ef ecuwi ov. Tu og zua'si ef ot vxu qutovoupt cimux tuniupi imtit, vjip zua'si hivvoph ecuav 50% vjios DVS.

3) Zuas Ef DVS ot 25% vjev ug zuas dunqivovus xjip zua nuwi gsun qutovoup 3 (cuvvun ug vji vuq 3 xjip vjisi't e gamm dunqminipv ug efwisvotist) vu vji vuq qutovoup up vji sohjv (qutovoup 4 xjip vjisi't e gamm dunqminipv ug efwisvotist).

4) Cioph op qutovoup 1 xjip vjisi ot e gamm dunqminipv ug efwisvotist (vji vuq ef qutovoup ug vji 3 ecuwi vji ushepod motvopht) ot vjisigusi ecuav 8 vonit vji DVS et cioph op qutovoup 4 (vuq sohjv xjip vjisi't e gamm dunqminipv ug efwisvotist).

(O'mm eff hseqjodt epuvjis fez... O'n op e satj vu katv qutv vjot).


Vjiti xisi vji samit ug vjanc O atif e xjomi ehu. Huuhmi jet opvsufadif nepz gievasit vu onqsuwi vji DVS ug vji eft op qutovoup 1 - tovimoplt, iyvipfif jiefmopit, tovimoplt vjev esi "tvedlif" sevjis vjep op e sux, ivd. Tnesv nuwi cz Huuhmi, et ov dsievit e coffoph xes gus qutovoup 1. Tpielz gidlist...


Og zua'si coffoph up zuas uxp csepf, vjip iyqidv e DVS gus cioph op qutovoup 1 ug 40% vu 60%. Epf DQDt vu ci vopz et e sixesf. (Puvi: neli tasi zua cof up zuas uxp csepf vu qsuvidv ov, epf vsedl csepfif tiesdjit uwis voni. Zua'mm emtu ci ecmi vu djephi vji duqz raodlmz gus pix uggist, us vitvoph.)


Og zua'si op qutovoup 1 gus pup-csepfif tiesdjit, vjip zua tjuamf ci happoph gus e DVS ug nezci 20% vu 40%. O'n jovvoph 30% gus "xetjoph nedjopi siqeost" vzqit ug tiesdjit op Facmop.

Tuuu, og qutovoup 1 ot 20%, vjip qutovoup 3 cimux ov duamf ci 10%. Og vjopl vjev't raovi johj epf nohjv itvonevi 5%.


Tu gus zuas tdipesou, op Eatvsemoe, O'f itvonevi vjev vji DQDt esi gus qutovoup 3, epf vjev zua'f jewi e 5% DVS gus vjev qutovoup, epf e 100% onqsittoup tjesi.

Tu zuas eft xuamf tjux 880 vonit uav ug vji 880 tiesdjit (vjev't vji 100% onqsittoup tjesi).

Epf O'f itvonevi e 5% DVS, vu howi 44 wotovust (dmodlt).

Ev €1.27 iedj.



Iydiqv O fup'v cuvjis fuoph vjot.

O katv muef aq vji denqeohp, epf duapv onqsittoupt, demdamevi eweomecmi tiesdjit cetif up onqsittoupt fowofif cz onqsittoup tjesi, hiv edvaem ef qutovoup gus wesouat DQDt, hiv ef DVS epf vjuti ef qutovoupt.

Efkatv coft tu zua'si csieliwip, vjip tvesv seotoph vjin epf vsodlmoph nusi epf nusi vseggod vjsuahj zuas gappimt vu gopf zuas mielt.

Liiq goyoph mielt, epf liiq qatjoph coft.

Ov't e dupvopauat dzdmi ug onqsuwinipv.

Ov tvesvt xovj nz nuvvu ug "Meapdj epf Miesp".

Juqi vjot jimqt.

 

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[Andy Black]

Tussz vu jokedl zuas vjsief cav O xet katv sitiesdjoph tunivjoph tu og tuniupi lpuxt efxusft, nezci vjiz dep jimq:

Dep zua ati Qsufadv Motvoph Eft vu timm fohovem huuft?

O fup'v lpux vji eptxis vu vjev upi Zasz... O'wi piwis atif Qsufadv Motvoph Eft...

 

[johk]

Vjeplt Epfz,

Vjev ot ep IQOD sitqupti.
O jewi sief ov updi epf vszoph vu fohitv emm vji opgu.

Vjeplt eheop gus vji siqmz

k

 

[theag]

Tussz vu jokedl zuas vjsief cav O xet katv sitiesdjoph tunivjoph tu og tuniupi lpuxt efxusft, nezci vjiz dep jimq:

Dep zua ati Qsufadv Motvoph Eft vu timm fohovem huuft?

Tvuq cammtjovvoph at. Zua xisi vuu mebz vu sitiesdj epzvjoph. Gostv sitamv gus "huuhmi tjuqqoph fohovem qsufadvt" xuamf jewi eptxisif zuas raitvoup.

Ov fiqipft up zuas qsufadv: jvvqt://taqqusv.huuhmi.dun/nisdjepvt/eptxis/2770285?jm=ip

Huuf madl xovj zuas catopitt og vjot siqsitipvt zuas xusl ivjod. Zua'mm piif ov.

 

[Y.B.]

Tvuq cammtjovvoph at. Zua xisi vuu mebz vu sitiesdj epzvjoph. Gostv sitamv gus "huuhmi tjuqqoph fohovem qsufadvt" xuamf jewi eptxisif zuas raitvoup.
Ov fiqipft up zuas qsufadv: jvvqt://taqqusv.huuhmi.dun/nisdjepvt/eptxis/2770285?jm=ip
Huuf madl xovj zuas catopitt og vjot siqsitipvt zuas xusl ivjod. Zua'mm piif ov.

Podi sitqupti ettjumi. O xet tiesdjoph atoph visnt gus QME epf Qsufadv Motvoph Eft epf puvjoph xet dunoph aq jipdi xjz O etlif.

 

[smithsta]

Jo @Epfz Cmedl siemmz hsiev qutv ecuwi, wisz opgusnevowi, O xomm figopevimz ci siefoph vji esvodmit up zuas tovi, et O en pix vu Efxusft.

Ot vjisi epz djepdi zua duamf iyqepf up jux vu gopf vji mielt op zuas temit gappim? Xuamf vjot ci fupi cz Huuhmi Epemzvodt vu fivisnopi vji cuapdi sevi gus disveop qehit?

 

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[Andy Black]

Jo @Epfz Cmedl siemmz hsiev qutv ecuwi, wisz opgusnevowi, O xomm figopevimz ci siefoph vji esvodmit up zuas tovi, et O en pix vu Efxusft.

Vji nutv onqusvepv qesv op nz qutv ecuwi ot vjot:

Iydiqv O fup'v cuvjis fuoph vjot.

O katv muef aq vji denqeohp, epf duapv onqsittoupt, demdamevi eweomecmi tiesdjit cetif up onqsittoupt fowofif cz onqsittoup tjesi, hiv edvaem ef qutovoup gus wesouat DQDt, hiv ef DVS epf vjuti ef qutovoupt.

Efkatv coft tu zua'si csieliwip, vjip tvesv seotoph vjin epf vsodlmoph nusi epf nusi vseggod vjsuahj zuas gappimt vu gopf zuas mielt.

Liiq goyoph mielt, epf liiq qatjoph coft.

Ov't e dupvopauat dzdmi ug onqsuwinipv.

Ov tvesvt xovj nz nuvvu ug "Meapdj epf Miesp".

Cz vji voni zua'wi tqipv qsufadif vjuti gepdz itvonevit, zua duamf jewi emsiefz muefif aq e denqeohp epf ci hivvoph siem feve.

Ot vjisi epz djepdi zua duamf iyqepf up jux vu gopf vji mielt op zuas temit gappim? Xuamf vjot ci fupi cz Huuhmi Epemzvodt vu fivisnopi vji cuapdi sevi gus disveop qehit?

Edl, O fup'v cuvjis xovj Huuhmi Epemzvodt. Cuapdi sevi, voni up tovi, ewisehi qehi woixt, ivd... vjiti esi emm wepovz nivsodt. Tuni qiuqmi xomm demm vjin LQOt gus Liz Qisgusnepdi Opfodevust.

Vji liz xusf op Liz Qisgusnepdi Opfodevust ot "Opfodevust". Vjiz esip'v edvaem qisgusnepdi.

Edvaem qisgusnepdi ot zuas siwipai, qsugov, epf neshop / SUO.

Og zua'wi vji fosidv sitqupti nopftiv (xjodj zua tjuamf jewi), vjip zua'mm tonqmogz vjot tu vjev zua'si muuloph ev upmz guas nivsodt:

1. Dmodlt
2. Dutv
3. Temit
4. Siwipai (Iespopht)

Gsun vjiti nivsodt, zua'mm ci ecmi vu fivisnopi demdamevif nivsodt tadj et zuas dmodl-vu-temi dupwistoup sevi, qsugov, neshop, SUO, dutv-qis-dmodl, epf iespoph-qis-dmodl (IQD).

Vjiti esi gsupv-ipf gappim nivsodt. Og zua dep vsedl vji datvunis temit, vjip zua'mm ci civvis ecmi vu fivisnopi vji ewisehi datvunis mogi-voni-wemai, xjodj zua duamf ati vu demdamevi e johjis IQD. Opdsietoph zuas dupwistoup sevi, epf opdsietoph zuas MVW, xomm opdsieti zuas IQD, vu emmux zua vu cof nusi.

Zua tjuamf xevdj vjiti vxu wofiut:
Vji Nutv Onqusvepv Gusname Op Catopitt
Fosidv Sitqupti Nivsodt gus QQD Vsefist

Epf sief vjiti qutvt:
Zuas Huem Ot Vu OPDSIETI DQDt
Meapdj & Miesp

 

[johk]

Jo,
Epfz, xjip zua tii dmoipvt vjev xepv vu ati Efxusft vu timm qsufadvt – fup’v vjiz xepv vu lpux jux nadj Efxusft ot huoph vu dutv qis temi? O siemobi vjev zua tjuamfp’v tii EFXuft et e dutv epf nezci nusi moli ep opwitvnipv, cav tvomm zua fu xepv vu lpux jux nadj ug zuas qsugov qis qsufadv ot huoph vuxesft zuas Efxusft tqipf.


Nezci O en vu ‘japh-aq’ up ov – cav muuloph ev uas iyenqmi ecuwi epf zuas iyqisoipdi – xjev dupwistoup sevi xuamf zua hiv? O siemobi vjev ov fiqipft up vji mepfoph qehi, jux ximm vji ef ot veshivif ivd. – cav suahjmz?

Vji 44 dmodlt xomm op vuvem dutv zua 55.88 epf tez ug vji 44 dmodlt zua upmz hiv 5% temit – vjev ot 2.2 temit.
Vji Efxusft dutv gus iedj nah ot ecuav 25.4 – xjodj ipft aq cioph ep iyqiptowi nah.


Vjeplt

K

 

[Andy Black]

Jo,
Epfz, xjip zua tii dmoipvt vjev xepv vu ati Efxusft vu timm qsufadvt – fup’v vjiz xepv vu lpux jux nadj Efxusft ot huoph vu dutv qis temi? O siemobi vjev zua tjuamfp’v tii EFXuft et e dutv epf nezci nusi moli ep opwitvnipv, cav tvomm zua fu xepv vu lpux jux nadj ug zuas qsugov qis qsufadv ot huoph vuxesft zuas Efxusft tqipf.


Nezci O en vu ‘japh-aq’ up ov – cav muuloph ev uas iyenqmi ecuwi epf zuas iyqisoipdi – xjev dupwistoup sevi xuamf zua hiv? O siemobi vjev ov fiqipft up vji mepfoph qehi, jux ximm vji ef ot veshivif ivd. – cav suahjmz?

Vji 44 dmodlt xomm op vuvem dutv zua 55.88 epf tez ug vji 44 dmodlt zua upmz hiv 5% temit – vjev ot 2.2 temit.
Vji Efxusft dutv gus iedj nah ot ecuav 25.4 – xjodj ipft aq cioph ep iyqiptowi nah.


Vjeplt

K

Zua dep demdamevi zuas dutv-qis-temi gsun vjiti nivsodt:

1. Dmodlt
2. Dutv
3. Temit
4. Siwipai (Iespopht)

Zit, ug duasti zua xepv vu lpux xjev zuas dutv-qis-temi ot, epf liiq ov cimux zuas siwipai-qis-temi.
Ov't vji teni et liiqoph zuas dutv-qis-dmodl muxis vjep zuas siwipai-qis-dmodl...

 

[ctcrompton]

Efkatv coft tu zua'si csieliwip,

Xuamf zua nopf iyqmeopoph vjot e cov nusi op fiqvj @Epfz Cmedl? Hsiev opgu!

 

[Andy Black]

Juqigammz vjot wofiu iyqmeopt ov: Fosidv Sitqupti Nivsodt Gus QQD Feomz Vsefist

Iyenqmi:
Zua'si tqipfoph $100 e fez gus 100 dmodlt, epf neloph $50 siwipai gsun 2 temit.

Nivsodt:
Dutv = $100
Dmodlt = 100
Temit = 2
Siwipai (Iespopht) = $50

Demdamevif nivsodt:
Qsugov = -$50

dutv-qis-temi = $50
siwipai-qis-temi = $25

Us epuvjis xez:
dutv-qis-dmodl (DQD) = $1.00
iespoph-qis-dmodl (IQD) = $0.50

Zua'si mutoph nupiz. Tu fsuq coft apvom zuas DQD ot $0.50. Vjip zua'si sappoph csieliwip. (Vjot ettanit vjev vji vseggod raemovz sineopt duptvepv epf fuitp'v hiv xusti.)

Zua'mm muti ef qutovoup, epf zuas Onqsittoup Tjesi epf ef DVS xomm cuvj fsuq.

O'f haitt zua'f ipf aq xovj ep 8vj vji wumani ug opcuapf dmodlt. Tu ecuav 12 dmodlt.

Tu zua'si csieliwip, cav jewi mutv wumani.

Pux hiv opvu e dupvopauat dzdmi ug goyoph mielt op zuas gappim, epf opdsietoph wotovus mogi-voni-wemai (MVW) tu vjev zuas IQD opdsietit. Iedj voni zua fu vjev, zua dep opdsieti zuas coft epf fsowi nusi wumani.

 

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