Hi,
I am trying to figure out the return of PPC with Google Adwords .
Say we use [coffee mugs] as our keyword which has an average monthly search of 27100
Where I get stuck is how do I ‘estimate’ the traffic to the site from a Adwods campaign?
Say I enter a bid of AU$1.0 which gives me 8.19 clicks/day
If we assume 1% conversion, which means I need 100 clicks/sale, it will take me 100 clicks/8.19 = 12.2 days to do 1 sale (with the current bid of AU$1.0)
My adwords cost for one sale is then AU$12.2
Is the above assumptions correct??!!
Also, what role does Ad position play?
In the above example the ad position is 2.86. If the bid is increased the Ad position goes up but so does the clicks - Is the Ad position already taken into account for the estimated clicks for a certain budget?
Thank you,
j
I am trying to figure out the return of PPC with Google Adwords .
Say we use [coffee mugs] as our keyword which has an average monthly search of 27100
Where I get stuck is how do I ‘estimate’ the traffic to the site from a Adwods campaign?
Say I enter a bid of AU$1.0 which gives me 8.19 clicks/day
If we assume 1% conversion, which means I need 100 clicks/sale, it will take me 100 clicks/8.19 = 12.2 days to do 1 sale (with the current bid of AU$1.0)
My adwords cost for one sale is then AU$12.2
Is the above assumptions correct??!!
Also, what role does Ad position play?
In the above example the ad position is 2.86. If the bid is increased the Ad position goes up but so does the clicks - Is the Ad position already taken into account for the estimated clicks for a certain budget?
Thank you,
j
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