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Notable! A Complete Meal in a Bag of Chips? Is my idea a flop?

Discussion in 'Inventing, Innovating, Licensing' started by juanalou, Mar 12, 2017.

  1. Nik Krohn
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    Nik Krohn Contributor Speedway Pass

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    I just ran a kickstarter raising $330,000 in a 8 day campaign and 90% of the funding came from our email lists. We did a lot of FB ads as well (KS Interest targeting and Lookalike targeting) and they just don't perform like driving traffic to your site post campaign.

    My advice: DITCH KICKSTARTER and start selling.

    KS is not what it used to be. Out of the $330k raised, only $9200 came from being on the popular page (We were #1 for 3 days and STILL did under 10k).
     
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  2. juanalou
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    juanalou New Contributor Read The Millionaire Fastlane

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    Any tips for building email list?
     
  3. Nik Krohn
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    Lol that is the fun part. Get customers. It is hard to build the momentum for first time ecommerce companies.

    Maybe look into finding similar companies that are not competitors and doing some sort of JV.

    I use a lot of deal sites (mommy deal sites like Jane, brickyard buffalo, etc) and I usually get their email address with purchase. So I offer a discount on the product and I get 500 orders and 500 emails. This could be a source of emails to build a list
     
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  4. Argue
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    Argue Bronze Contributor Read The Millionaire Fastlane Speedway Pass

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    Very nice product and website.

    My first impression is that the emphasis of the product just states features, not benefits.

    Customers care about WIIFM (what's in it for me?). Emphasize more on benefits. The only benefit I see is, "stay full for hours". Kinda vague.

    Advertise/promote more awareness through social media. Platforms to consider:
    • Facebook (I know you have awareness here)
    • YouTube
    • Twitter
    • LinkedIn
    • Instagram (I know you have awareness here)
    • Pinterest
    • Google+
    • Snapchat
    • Tumblr
    • Reddit
    • Flickr
    • Meetup.com
    Find your target market (e.g. a FB food group) and get them to spread the word. Be super efficient by using social media management tools like hootsuite etc.

    You could consider placing ads on Craigslist for your product too.
     
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  5. juanalou
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    juanalou New Contributor Read The Millionaire Fastlane

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    Hey guys just updated the site (took longer than expected). Let me know what you think.

    We are doing free boxes for the people who sign up and later complete a pre-order. Fb ads are emphasised on this.

    www.satisbite.com
     
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  6. RoadTrip
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    RoadTrip Bronze Contributor Read The Millionaire Fastlane Speedway Pass

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    I'm intrigued by the idea of meals in a bag of chips. It's especially convenient since I can decide to only eat a few or eat more depending on how hungry I am.

    I checked out the ingredients list and what I'm missing as a Paleo enthusiast is greens. For me to consider something a complete meal it would also need to include a decent amount of vegetables. Are you able to incorporate vegetables somehow? You can have a look at Wild Zora bars. They've incorporated meat and vegetables in a convenient snack bar. It may give you some inspiration.
     
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  7. juanalou
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    juanalou New Contributor Read The Millionaire Fastlane

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    Hi, thanks for your advice, I have followed all of it.

    Can you help me with this? I have set up FB pixel and would like to create a lookalike audience with people who converted, but I when I try to create audience I get this:

    [​IMG]

    Only people who visited website, not people that subscribed.

    Here my pixel events:

    [​IMG]

    AddEmail has
    35 count (Report a problem should be moved, if you're listening Facebook)

    Could it be that it doesnt have enough data to create an audience yet? By the way, does 'Count' Mean exactly how many people have entered email? because it's way less than 35 after I started running ads.

    Edit: When i try to creat a look-a-like audience I cannot use the pixel as source, only page. Why?

    Thanks
     
    Last edited: Mar 19, 2017
  8. theag
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    theag Most Aggressive Guy on the Internet on the Planet LEGENDARY CONTRIBUTOR FASTLANE INSIDER Read The Millionaire Fastlane Speedway Pass

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    You cant create a lookalike from pixel events. That was possible in the past with the old conversion pixel but not with the current version of the facebook pixel.

    The people that enter their email have to land on a "thanks for entering your email" page, like satisbite.com/thanks-for-email. This is the page where you fire the "addemail" event, too.

    Then create the custom audience for all people that "visited specific pages" with url containing "thanks-for-email". Once that custom audience is big enough (i think 100 or 1000 people, not sure) you can use it as seed for a lookalike.

    You could also fire an additional pageview "thanks-for-email" if you have an ajax setup for the signup and dont want the thank you page, but that would be too technical to elaborate here.

    Btw: Great idea but looks like pretty hard execution. Good luck!
     
    Last edited: Mar 19, 2017
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  9. Bamcis
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    Uhhh, I eat a complete bag of chips for breakfast everyday...

    Joking aside, Americans love their chips and they love innovations. This looks like it would sell pretty well over here, contingent on most of what everyone has already said (taste, labeling, nutrition, etc...). With that being said, distribution has been brought up a few times and I've got some ideas for that.

    I live in Boise, Idaho and when I was attending Boise State University our business professors told us that Boise is used as a sort of "test market" for major companies to try new ideas of flavors or whatever. These companies use Boise and other "regional metropolitan areas" because there is a comparable diversity to big cities with less risk. If your company was able to get into these smaller "test markets" AND generate sales, I'd say your chances of getting in with a bigger distributor would get a hell of a lot better.

    Keeping it in Boise, Albertson's grocery stores started here and over time has acquired a long list of grocery chains throughout the USA such as Safeway. They are working on becoming a publicly traded company and I think they are our nation's 2nd biggest grocery store family, behind Kroger's. The reason I bring up Albertson's is because while they are a big company and control most inventory, they do allow their individual store managers to choose specific items to carry at their individual store. This managerial discretion gives you a chance to sell to a store manager instead of an entire company.

    I've considered trying my hand at selling to retail and that is how I would do it. The more sales you have under your belt, the better chances you'll have of getting picked up with a big distributor. I'd say even if those sales are from something small like a vending machine...

    BAMCIS
     
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  10. Nam88
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    Yes custom audience from email need at least 100. The perfect seed is between 1000 to 5000 but I'm having success with above 300.

    Try this setting: you have to put the url where the page view event fire
    sc.png

    Let me know how it goes.

    Out of curiosity? Did you use a video ad?

    Congrats, not sure how much you have spent but it seems that you're doing good.
     
  11. MJ DeMarco
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    MJ DeMarco Raving Lunatic Staff Member LEGENDARY CONTRIBUTOR FASTLANE INSIDER Read The Millionaire Fastlane Speedway Pass Summit Attendee

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    Admin Post
    Marked NOTABLE, some really great feedback/comments in here, from multiple angles (marketing, health, FB, website optimization...)
     
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  12. FastNAwesome
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    I really don't like preparing meals, so solutions like yours are always of interest to me, plus I'm very hungry right now, so here's my feedback
    (personal opinion, so please take it with a grain of salt & chips:)

    - Website and product design looks awesome. It would really stand out among other products.

    - Copywriting seems to be on point to. The page held my interest.

    - Nutritional profile is not the one I'd prefer right now, on "cutting" phase of my workout. Or maybe ever. I would want more protein. Or at least a more detailed breakdown of nutrients. Would be important for me to know is it complete protein.

    - Ingredients are not particularly appealing to me, and while I'd be open to it, I avoid soy, so on that fact alone I certainly wouldn't be a consumer. At best I might try it sometime.

    - By the look of it, it doesn't make me confident that I'd get the feeling of fullness, and that matters a lot. I tried covering my nutritional needs without regard for feeling full - and it didn't work for me. That said, the way to convince me otherwise would only be:

    I've become a consumer of quite a few products based on a free sample.

    All that said - I think it is a great idea and wish you much luck with it.
     
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  13. juanalou
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    Thanks. Will do.

    No, I didn't use video ad, just tweaked the copy so it went in line with our offer of 12 free units for signing up and used this pic to be more eye-grabbing.

    [​IMG]
     
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    Looks cool, video ads are much cheaper since facebook is trying to push them since they want to compete with youtube.
    Try some color variation on ad ads level (different creative) fb will choose which one is performing the best. How many leads are you trying to collect?
     
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  15. juanalou
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    juanalou New Contributor Read The Millionaire Fastlane

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    Nice to know that. Will use video ads once we have it done. Waiting for final touches on video. I will share it here once it's done.

    Technically I need around 2.000 emails but we're going for 5.000. About the budget, I have spent around 20€ so far.

    Edit: To clarify, since I updated the website I have only spent around 20€ in ads.
     
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  16. GMSI7D
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    i eat products like that when hiking.

    this is a special niche : food for hiking, bushcraft

    if you don't really find the right niche and the best 20 % of the niche, i predict you will go nowhere


    try the survival market. in this age of end of the world, people are fond of things like that

    i am not kidding
     
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  17. Xavier X
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    @juanalou I'm a little curious how you arrived at the viability of offering 12 units (12 bags?) for an email sign up alone.
    Or am I reading that completely wrong?

    If you reach your minimum target of 2,000 emails, that amounts to 24,000 free units.
    If that's the case, isn't it a little overkill?

    I believe 2 of each flavor (6 total) would more than suffice, and eases production pressure during the initial fulfillment stages.
     
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  18. juanalou
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    juanalou New Contributor Read The Millionaire Fastlane

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    May you suggest some popular hiking / survival brands, sites or influencers to target in a new campaign? Thanks for your input.

    There is a limited amount for this. To get the 12 free units people must sign-up, share and pre-order a 12 pack once it is live.

    Doing 6 packs would be a nightmare from a logistics standpoint as our consumer bag is 12 count.
     
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  19. Nam88
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    If you want to look for targeting interest you should go to audience insight. FB gives you everything that you need.
    You have the tool inside your ads manager .
    Here's a quick video how to use it ( i know how to use it i searched a tutorial on youtube , not sure how good it is)

    View: https://www.youtube.com/watch?v=IHKoK6V3XBQ


    You start with a broad keyword like survival,
    and you drill down to the high affinity ( be aware that not all the interest that you see are available for targeting) Cattura.PNG

    go for website that sells stuff in the survival niche , influencer/celebrities. magazine and open the pages to see if they are inherent to the niche.

    You can also flex targeting so in ads set you can use an AND statement to drill down to super targeted ads
    Like people who like survival skill AND survivalkit.com for example. Just double check that the audience is big enough otherwise your CPM ( cost per thousand impression goes to the roof.

    Hope that it helps.
    Good luck[/QUOTE]
     
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    I see.
     
  21. juanalou
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    Confirming:

    1. I create a custom audience from event ''add email'', like this:
    [​IMG]

    2. It will show up here once it has enough data:

    [​IMG]
    Then I can created a lookalike based on: people who viewed the site and entered email.

    Is this correct? Thanks for your input by the way.
     
  22. theag
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    theag Most Aggressive Guy on the Internet on the Planet LEGENDARY CONTRIBUTOR FASTLANE INSIDER Read The Millionaire Fastlane Speedway Pass

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    Yes, but in this setup you can remove the top part for "url equals satisbite.com". The Event = AddEmail is enough. I forgot that its already possible to create custom audience from events :).
     
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  23. EvanOkanagan
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    Haven't read this whole thread, but I love chips and I'm also a health nut so this is something I'd buy. Love the clean packaging and clear message it gets out. With the right execution I think this could be a home run.
     
  24. juanalou
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    Done. I could create a lookalike audience from the add email event with around 100 submissions. Ads are running, will let you know the results.
     
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    I don't think it could be a problem the list of ingredient, unless you are using something very unusual or "secret", bread is always made of flour water and yeast, but the hands that blend the simple ingredients can make the difference between heaven or bleah! And in Italy you cannot sell food without the list of ingredients.
     

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