• Discuss Entrepreneurship | Start-Ups | Starting a Business | Wealth | Money | Success | Investing
  1. Escape the Grind. Resurrect The Dream. Live Happily Ever After.

    Become an UNSCRIPTED™Entrepreneur.

    Don’t just build a business—build a life and a legacy. UNSCRIPTED™ Entrepreneurship is a specific subset of business creation that awakens dreams, frees time, and explodes incomes—but more importantly, it changes lives.

    Make no mistake; this isn’t something you “try”— this is something you live.
    KICKSTART YOUR PERSONAL REVOLUTION TODAY.
    Get The Book(s) Download More Info Register
    Registering for the forum removes this block!

Change Yourself.
Change Your Life.
Change The World.

Tired of broke bloggers giving you advice? Within minutes, get millionaire advice from real entrepreneurs who live the dream.

Notable! A Complete Meal in a Bag of Chips? Is my idea a flop?

Discussion in 'Product Creation, Inventing, Importing, Sourcing' started by juanalou, Mar 12, 2017.

FORUM SEARCH


Need answers about entrepreneurship? Search FIRST! More than likely your entrepreneurial topic has already been discussed.
Powered by Google Site Search.
  1. juanalou
    Offline

    juanalou Contributor Read The Millionaire Fastlane

    Messages:
    27
    Likes Received:
    26
    Joined:
    Jul 13, 2016
    Gender:
    Male
    Location:
    Barcelona, Spain
    Rep Bank:
    $233
    Hi Guys,

    I have developed the following product: A complete meal in a bag of chips. It contains all the nutrients that you need from a meal and tastes good unlike the current meal replacement products. I am looking to get funded with Kickstarter to bring it to shelves. I have spent months researching my target market and while they respond well, nobody is interested in leaving their emails once they visit the site. I suppose it's that they do not care for it that much..

    I have been using Instagram and FB PPC as means to get traffic and it's ok at best. I know it is really crucial to have an actual email list before even putting up something live on the Kickstarter site. What could be wrong from your opinion? Website design? Copywriting? or the idea is not appealing at all?

    www.satisbite.com

    [​IMG]
    Thanks
     
  2. MJ DeMarco
    Online

    MJ DeMarco Raving Lunatic Staff Member Read The Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

    Messages:
    22,426
    Likes Received:
    49,486
    Joined:
    Jul 23, 2007
    Gender:
    Male
    Location:
    Phoenix, AZ
    Rep Bank:
    $201,700
    Admin Post
    Very nice, I do like the presentation.
    Product appeals to myself and appeals to the health issues of its potential market.

    A) How does it taste?
    B) Have you made any sales? What channels have you hit?
    C) Is Kickstarter the right medium for this?
    D) Not sure this product lends itself to "leave your email." -- it's food.

    That said, your execution might be failing, but the product is not a failure.
     
  3. Fortune5ive
    Offline

    Fortune5ive Contributor

    Messages:
    55
    Likes Received:
    79
    Joined:
    Feb 24, 2017
    Gender:
    Male
    Location:
    New Jersey
    Rep Bank:
    $397
    There's a young guy who developed a "soylent green" product that includes every nutrient one needs on a daily basis. His company has taken off. Even has major investors. Try it. Why not? Maybe they're military applications similar to MREs(Meals Ready to Eat).
     
  4. Xavier X
    Online

    Xavier X Bronze Contributor Speedway Pass

    Messages:
    51
    Likes Received:
    101
    Joined:
    Jan 1, 2016
    Gender:
    Male
    Location:
    USA
    Rep Bank:
    $837
    The product images and your site definitely look ready for prime time.
    However, I find this crucial line confusing. It could be contributing to poor email sign ups.

    "Sign up below to find out when you order Satisbite at a special discounted price"

    It doesn't quite make complete sense. I feel like there is a word missing. Perhaps "can," which would make it:

    "Sign up below to find out when you can order Satisbite at a special discounted price"

    As for getting the word out, you might want to try Facebook groups where people discuss such products or related lifestyle choices.
    Reddit is also another option.
    Your location says Barcelona (Spain?), so it also boils down to how people receive such products locally.

    Overall, I think with some execution tinkering, it could work.
     
  5. Fox
    Online

    Fox Legendary Contributor Read The Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    1,089
    Likes Received:
    6,563
    Joined:
    Aug 19, 2015
    Gender:
    Male
    Location:
    Tbilisi, Georgia
    Rep Bank:
    $34,504
    Cool idea.

    The downside to what a lot of your current competition offers is sugar. Protein bars, nuts, cereal bars - all super heavy in sugar. I love sugar but my body reacts really bad to it. If these very quite healthy (cooked with good oil and not much salt) I would see them being highly popular.

    Great for post gym, jog, work, surf etc.

    As others have said too your marketing is on point. Nice work.
     
    Greg Rutkowski, juanalou and Nily like this.
  6. Dark Water
    Online

    Dark Water Silver Contributor Read The Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass Summit Attendee

    Messages:
    313
    Likes Received:
    630
    Joined:
    Mar 25, 2014
    Gender:
    Male
    Location:
    Boston
    Rep Bank:
    $316
    While the design and presentation of the website is elegant and simple, there are a few fundamental flaws that I think are preventing you from getting more emails, if that's your primary goal for right now.

    - The way the pink text arcs up makes it look like the website is a single page and doesn't scroll down.

    The fix: include a button or something that shows you can navigate downwards to the next section.

    - Your email collection is below the fold. The fold that makes it look like its a one page website without scrolling down. Even worst - its below, "Launching soon on kickstarter".

    The fix: if your goal is email collection, make it prominent by either suggesting it right next to or under your product photos, or having a pop up over them, if you can do that without detracting the value of your offering.

    - As far as the copy goes... You want to be selling benefits, not features. If this is a meal replacement, how is it going to make me feel after eating it? Am I really going to be full?

    The fix: Tell me how it makes me feel, how I can still eat potato chips and feel great, making my friends and family jealous, or something. You know what it tells me when you list non-GMO and gluten free on your product? Its probably going to cost a lot more than other potato chips. So yeah, I'd list that somewhere, but not make it so prominent.

    - In the little poll, at least give users an idea of how others' voted. If I voted for Smoky BBQ, it'd be cool to see what percentage of the other voters agreed, or chose the other options.

    Example: 43% Smoky BBQ, 20% Sour Cream and Onion, 37% Sea Salt. Thanks for voting!

    In my opinion, three major things you can do: bring your email collection directly into your customers' sight when they visit the webpage. Re-write all of the copy from the ground up. There are lots of great threads here on the forum about copy. And write a little story about how you got started. Make it real personal, with its own section between your header and your "features", because people love reading how things got started. That's your time to write some great copy and transfer your emotions to the reader how it benefited you so they can put themselves in your shoes.
     
  7. ksc23
    Offline

    ksc23 Bronze Contributor Read The Millionaire Fastlane FASTLANE INSIDER Speedway Pass

    Messages:
    147
    Likes Received:
    401
    Joined:
    Jul 30, 2014
    Gender:
    Male
    Location:
    Seattle
    Rep Bank:
    $2,556
    I wanna eat a bag right now!

    Don't see any incentive to leave my email though.

    For what it's worth, I haven't signed up to be on a list for any food product.
     
  8. G-Man
    Online

    G-Man Legendary Contributor Read The Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    1,127
    Likes Received:
    5,017
    Joined:
    Jan 13, 2014
    Gender:
    Male
    Rep Bank:
    $8,945
    I like the "welcome to the future of food" line. You might want to add a story line or benefit angle to the product - i.e. pictures of fit people in workout gear enjoying a satisbite.

    BTW, since you're going with the 1.5 oz bag, I'd try a 3 pack, a club style multipack, or a POS tabletop corrugate display.

    Are you developing for US or European market?
     
    Justin W. and Scot like this.
  9. Bellini
    Offline

    Bellini Gold Contributor Read The Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    443
    Likes Received:
    1,211
    Joined:
    Mar 26, 2015
    Gender:
    Female
    Location:
    America
    Rep Bank:
    $8,026
    @juanalou , I like your idea and the look of the product.

    To state the obvious, no amount of copywriting or technology is going to make up for putting it in their MOUTH.

    Read: SAMPLES

    They have to TASTE IT.

    Give as many samples away as you can. Not necessarily whole packs but maybe you can get mini sample bags to give to potential retailers and customers so they can try it.

    I've seen people standing with food trays in the middle of shopping centers, food courts, bars, sidewalks, festivals, etc with a tray of food for people to try. Let them try a chip or two. All they need to know is how it tastes and how to get it. Consider the free food as part of your marketing expense.

    As @Fortune5ive mentioned, consider military and even camping or outdoors stores.

    I don't know if vending machines are popular in Barcelona, but if so, consider trying to get your chips put in vending machines in busy office buildings.

    Hopefully you will find a retailer who will be willing to carry your product. Good luck.
     
  10. Red
    Offline

    Red danger zone Read The Millionaire Fastlane FASTLANE INSIDER Speedway Pass Summit Attendee

    Messages:
    895
    Likes Received:
    2,618
    Joined:
    Feb 23, 2010
    Location:
    Phoenix
    Rep Bank:
    $15,602
    The glaring red flag I see is that you don't list your ingredients anywhere. There's no way I'm giving you a second thought (let alone my contact info) when you don't put an integral component of your product on the website for review.
     
  11. Millenial_Kid5K1
    Offline

    Millenial_Kid5K1 Bronze Contributor Read The Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    107
    Likes Received:
    216
    Joined:
    Feb 14, 2017
    Gender:
    Male
    Location:
    Atlanta
    Rep Bank:
    $1,061
    Your website is really well designed. As a foodie, the first thing I noticed was the "non-GMO!" "Gluten Free!" labels. Is your target demographic health-conscious people? Maybe you could expound on the nutritional benefits of your product (e.g. "All the crunch of potato chips, with none of the saturated fats.", or "Same nutrition as a lean chicken breast and side of carrots, without the hassle of cooking!"). I'm not a copywriter though, take with a grain of salt.
     
    Fredyisgold likes this.
  12. AndrewNC
    Offline

    AndrewNC Limitless Read The Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    2,182
    Likes Received:
    8,393
    Joined:
    Nov 14, 2011
    Gender:
    Male
    Location:
    Amsterdam? Costa Rica? Boulder? Scottsdale?
    Rep Bank:
    $55,032
    I feel you have a real winner with the Product. I'd personally investin this if I was an investor who has experience in bringing food products to market.

    Have you considered that route?

    @wade1mil has ran successful kickstarter campaigns before. He can give feedback on that.

    Email opt in for food product...I think MJ said it before - not quite a typical thing to give your email for.

    Def great work on the concept
     
    Fredyisgold, Greg Rutkowski and Scot like this.
  13. wade1mil
    Offline

    wade1mil Platinum Contributor Read The Millionaire Fastlane FASTLANE INSIDER Speedway Pass

    Messages:
    1,605
    Likes Received:
    3,445
    Joined:
    Jun 29, 2011
    Gender:
    Male
    Location:
    California
    Rep Bank:
    $6,743
    People might opt in for a coupon or a free bag (if that's possible). "Enter your email and we'll send you a coupon for $X.XX off."
     
  14. Fortune5ive
    Offline

    Fortune5ive Contributor

    Messages:
    55
    Likes Received:
    79
    Joined:
    Feb 24, 2017
    Gender:
    Male
    Location:
    New Jersey
    Rep Bank:
    $397
    I don't think a bag of chips is enough to motivate the average consumer to choose to wait for a coupon in exchange for giving up their email. For a large brand like Doritos, yes! I think this product needs to be shopped around to an established health food brand and possibly the OP can negotiate a royalty of some sort. Perhaps even a buyout. I know we all want to come up with great ideas and see it through but we must also realize how competitive and redundant this market is. If you reach for a health bar...you'll have like 10 choices...even more.
     
    Puripong and Vigilante like this.
  15. Mac
    Offline

    Mac Bronze Contributor FASTLANE INSIDER Speedway Pass

    Messages:
    208
    Likes Received:
    236
    Joined:
    Feb 10, 2015
    Gender:
    Male
    Rep Bank:
    $1,247
    Prisoners eat something similar called slam. Except its pork, chips and whatever they can get their hands on smashed around in a bag and then consumed. Ex-cons might be another market haha (not that I am one).
     
    Justin W. and Vigilante like this.
  16. KSR
    Offline

    KSR Bronze Contributor Read The Millionaire Fastlane Speedway Pass

    Messages:
    212
    Likes Received:
    308
    Joined:
    Feb 28, 2017
    Gender:
    Male
    Location:
    Australia
    Rep Bank:
    $1,686
    The style and presentation is top notch.

    What's one thing people do with food? EAT IT! So in that case, I believe your best marketing strategy would be to hand out free samples wherever you can, you live in Barcelona (Spain), so getting around the EU shouldn't be too hard or expensive. Market this thing heavily, because they look delicious and your product definitely is beautiful.

    Do whatever you can to get it out and there for food, I believe samples are your best option.
     
  17. Longinus
    Offline

    Longinus Silver Contributor Read The Millionaire Fastlane FASTLANE INSIDER Speedway Pass

    Messages:
    354
    Likes Received:
    987
    Joined:
    Aug 28, 2014
    Gender:
    Male
    Location:
    Flanders, Belgium
    Rep Bank:
    $4,071
    I'd replace sea salt flavor with something that speaks more to the imagination. When I think of sea salt, I see just a mountain of sea salt just laying there in the sun. Not very tasteful in comparison with smokey bbq and sour cream & onion.

    I'm also missing more information about ingredients and macros.
     
  18. KSR
    Offline

    KSR Bronze Contributor Read The Millionaire Fastlane Speedway Pass

    Messages:
    212
    Likes Received:
    308
    Joined:
    Feb 28, 2017
    Gender:
    Male
    Location:
    Australia
    Rep Bank:
    $1,686
    Sea Salt works pretty well for 'Kettle' chips?
     
  19. juanalou
    Offline

    juanalou Contributor Read The Millionaire Fastlane

    Messages:
    27
    Likes Received:
    26
    Joined:
    Jul 13, 2016
    Gender:
    Male
    Location:
    Barcelona, Spain
    Rep Bank:
    $233
    Guys thanks for all the feedback, here are some replies:

    A) How does it taste? Taste is top notch. I have conducted tastings with american exchange students over in Spain as US is the intended market.
    B) Have you made any sales? What channels have you hit? No sales yet.
    C) Is Kickstarter the right medium for this? I believe yes, Soylent, which is a similar product made over 3m in its initial campaign and is now worth over 100m.
    D) Not sure this product lends itself to "leave your email." -- it's food. What would you suggest for notifying people once its available on Kickstarter? We need a big audience of backers once it's live so the algorithm ranks us and we get organic backers.

    US market.
     
    Last edited: Mar 13, 2017
  20. juanalou
    Offline

    juanalou Contributor Read The Millionaire Fastlane

    Messages:
    27
    Likes Received:
    26
    Joined:
    Jul 13, 2016
    Gender:
    Male
    Location:
    Barcelona, Spain
    Rep Bank:
    $233
    Thanks. Guys I will re-make the site and keep you posted. You are awesome people!
     
    UncommonWay likes this.
  21. juanalou
    Offline

    juanalou Contributor Read The Millionaire Fastlane

    Messages:
    27
    Likes Received:
    26
    Joined:
    Jul 13, 2016
    Gender:
    Male
    Location:
    Barcelona, Spain
    Rep Bank:
    $233
    Hi, thing is, product is intended for US marker and we are based in Spain. Also we cannot run a small batch before getting the product to peoples hand. Of course we can send out samples made in the lab but it would be extremely expensive, this is why we are going for a Kickstarter campaign. Any other suggestions? Thanks for reply
     
  22. juanalou
    Offline

    juanalou Contributor Read The Millionaire Fastlane

    Messages:
    27
    Likes Received:
    26
    Joined:
    Jul 13, 2016
    Gender:
    Male
    Location:
    Barcelona, Spain
    Rep Bank:
    $233
    Our kickstarter perks will be 50% off. We cannot give out free stuff until we actually get funded..
     
  23. jlwilliams
    Offline

    jlwilliams Bronze Contributor Read The Millionaire Fastlane Speedway Pass

    Messages:
    171
    Likes Received:
    326
    Joined:
    Dec 14, 2014
    Gender:
    Male
    Rep Bank:
    $1,889
    Great product.

    If you want to sell it in America you are going to need to bring some of it to America. As already pointed out, you need some people putting it in their mouths and (hopefully) wanting more. It's not cheap to do, but you need your product at trade shows and expos. Places where retailers in the health/fitness and outdoor markets go to see what new stuff they can put on their shelves. It's time and cash intensive and exhausting, but a few key shows in the right markets can be huge leverage.

    Incidentally, I see the weight being an unsung attribute. Back packers aren't shy about paying for weight savings. If you target this toward the REI and EMS shoppers you will find a tribe that seeks what you offer. A balanced meal that weighs less than a granola bar with zero preparation should be an easy sell. I'd buy a case.
     
    Justin W. likes this.
  24. jlwilliams
    Offline

    jlwilliams Bronze Contributor Read The Millionaire Fastlane Speedway Pass

    Messages:
    171
    Likes Received:
    326
    Joined:
    Dec 14, 2014
    Gender:
    Male
    Rep Bank:
    $1,889
    And.... I just put my email in. No kidding, I want some for camping.

    Bio degradable packaging would be good. Don't get me wrong, I pack out what I pack in. Still, environmental responsibility is something consumers respond well to. If you help people feel good about themselves, they will pay you.
     
    TheDillon__ and juanalou like this.
  25. G-Man
    Online

    G-Man Legendary Contributor Read The Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    1,127
    Likes Received:
    5,017
    Joined:
    Jan 13, 2014
    Gender:
    Male
    Rep Bank:
    $8,945
    I'm going to give a couple notes here. I currently work for a CPG startup that has distribution in grocery chains. It's not the same category as your product, and I could be wrong, but this isn't coming from nowhere either ;)
    • Avoid coupons - your conversion will be low, and the people that tend to buy are people that only buy when your product is on deal. You are looking to create actual fans - people who will repeat-purchase at full price. Discounts can have this same effect of cheapening your brand.
    • Free samples - usually avoid. It has always been a failure for us, but there are some pretty famous success stories that used them heavily. You don't have distribution, so it will definitely do you no good to give someone a free sample if there's then nowhere they can go buy it.
    • I see small batch is a problem, which isn't surprising. Please tell me your packer is in the US and not Spain.
    Getting distribution will be a little tough if you don't have a gimmick. Buyers for major chains don't usually take risks, and if they do pick up a niche product, they're often looking to rip it off with private label, which is an ugly experience.

    You might want to start by profiling your customer then working backwards. Where do they shop? How do they make buying choices? What influences those choices?

    Small shops are an option, as actually is AAFES like someone suggested, but expect that to be a long process. Have you thought about the concessioners that have the contracts for university book stores, national parks, and airports?

    Since you're selling a healthy alternative to a bag of gas station chips, you might want to look in places like the above where people have limited choices and therefore aren't as price sensitive.

    BTW - Your packaging is beautiful. Love it.