Andy Black
Help people. Get paid. Help more people.
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FASTLANE INSIDER
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It was just after midnight on 10-Nov-20 and I was annoyed with myself for not starting a particular project I'd been thinking about for a few weeks.
I decided to quickly post a short note to my Facebook profile before hitting the hay. At the time I had 880 friends on Facebook and had been a bit more active the previous few weeks than normal so thought I might get a bit of interest.
This is what I posted, and I woke to 17 people saying they were interested:
Only after people expressed an interest did I wonder what to do with them.
I didn’t have a domain setup for this project, and no “squeeze page” to get people’s email addresses and put them on a wait list.
I wanted to know a bit more about the people who were interested enough to reply, what they wanted and how to help them - so I knocked up my first ever Google Form (they’re free btw!).
I then privately Facebook messaged each person with “Hi <name>” and then this:
As of 20-Jan-21 I’ve messaged about 50 people, and 40 filled in the Google Form. (I no longer send people a link to the form but send them a link to the Bootcamp instead.)
The great bit about Google Forms is they can insert the data automatically into a Google Sheet.
Here’s the questions I asked and just some of the amazing responses:
Here’s a 10 min video a day or so later showing how I got 28 Google Form responses. Some of the insights are gold and will really help me serve people better.
View: https://youtu.be/PMvGzNvg1mg
EDIT: Here's where I'm interviewed about this:
Learnings:
Your turn:
EDIT: 26-Oct-23
I did it again on 13-Sep-23 and got over 30 responses just on Facebook. I had some on LinkedIn as well.
I decided to quickly post a short note to my Facebook profile before hitting the hay. At the time I had 880 friends on Facebook and had been a bit more active the previous few weeks than normal so thought I might get a bit of interest.
This is what I posted, and I woke to 17 people saying they were interested:
Only after people expressed an interest did I wonder what to do with them.
I didn’t have a domain setup for this project, and no “squeeze page” to get people’s email addresses and put them on a wait list.
I wanted to know a bit more about the people who were interested enough to reply, what they wanted and how to help them - so I knocked up my first ever Google Form (they’re free btw!).
I then privately Facebook messaged each person with “Hi <name>” and then this:
As of 20-Jan-21 I’ve messaged about 50 people, and 40 filled in the Google Form. (I no longer send people a link to the form but send them a link to the Bootcamp instead.)
The great bit about Google Forms is they can insert the data automatically into a Google Sheet.
Here’s the questions I asked and just some of the amazing responses:
Here’s a 10 min video a day or so later showing how I got 28 Google Form responses. Some of the insights are gold and will really help me serve people better.
EDIT: Here's where I'm interviewed about this:
Learnings:
- You don’t need a fancy announcement or “launch”.
- You don't need a domain or website to get started.
- You don’t need to build an email list with email software such as MailCheat(Chimp) or ActiveCampaign.
- Ask people what they want so you know to create it for them.
- Just be conversational and natural. Stop with the formal "sales speak".
- Just get started and adjust as you go.
Your turn:
- What's your takeaways?
- What will you do different?
EDIT: 26-Oct-23
I did it again on 13-Sep-23 and got over 30 responses just on Facebook. I had some on LinkedIn as well.
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