I finally finished my digital product that I plan to release on Clickbank and put up on my blog, but I have a couple of questions.
1. First off, it's a 12-week program. Meaning, ideally, the customer would get one video a week automatically sent to them. Is this possible to do with Clickbank/WordPress, or would they basically end up getting all the videos at once? I assume it's possible, as I have bought digital products like this before and had them sent incrementally. One I believe I paid in full for, the other I paid monthly.
2. Leading to my next question, PRICING. How should I go about pricing such a product? Should I set one full price for the 12 videos, or have them pay monthly for 3 months since it's a 3-month program with one video for 12 weeks? This also begs the question, WHAT should I price it at? I believe it is a very high-quality digital product in a great niche (self-help type of deal) and have seen these priced anywhere from $47-$67-$297 etc...I was also thinking there could be an option to pay in full or pay in increments? A huge goal of mine is to make AT LEAST $288 a day in the future (that's $75K a year, which studies show is the MINIMUM needed for comfort). I can't decide between these prices though. If I priced it at $297 I would only need to sell one a day to meet my goal, if I priced it at like $47 or $67 I'd need to sell a couple more. You might be wondering why 7 is in all my prices. Well, that seems to be the standard, and apparently, since 7 is associated with luck, having 7 in the price somewhere entices customers to buy (Wal-Mart has a 7 in many of their prices during sales, for instance).
So if anyone more experienced than I could help me answer these 2 questions I would be more than grateful!
1. First off, it's a 12-week program. Meaning, ideally, the customer would get one video a week automatically sent to them. Is this possible to do with Clickbank/WordPress, or would they basically end up getting all the videos at once? I assume it's possible, as I have bought digital products like this before and had them sent incrementally. One I believe I paid in full for, the other I paid monthly.
2. Leading to my next question, PRICING. How should I go about pricing such a product? Should I set one full price for the 12 videos, or have them pay monthly for 3 months since it's a 3-month program with one video for 12 weeks? This also begs the question, WHAT should I price it at? I believe it is a very high-quality digital product in a great niche (self-help type of deal) and have seen these priced anywhere from $47-$67-$297 etc...I was also thinking there could be an option to pay in full or pay in increments? A huge goal of mine is to make AT LEAST $288 a day in the future (that's $75K a year, which studies show is the MINIMUM needed for comfort). I can't decide between these prices though. If I priced it at $297 I would only need to sell one a day to meet my goal, if I priced it at like $47 or $67 I'd need to sell a couple more. You might be wondering why 7 is in all my prices. Well, that seems to be the standard, and apparently, since 7 is associated with luck, having 7 in the price somewhere entices customers to buy (Wal-Mart has a 7 in many of their prices during sales, for instance).
So if anyone more experienced than I could help me answer these 2 questions I would be more than grateful!
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