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Hello Fastlane,
I’ve wanted to write a guide on Facebook Ads for some time now.
While there’s already a great PPC guide by @eliquid on this subject, there’s always new stuff to learn and to talk about when it comes to FB ads.
Note that this isn’t going to be a step-by-step guide, but rather a compilation of useful answers to common problems that I faced when I was teaching myself Facebook ads, and what my clients usually ask.
The goal here is to demystify how Facebook ads really work, so I'll try to explain everything as plainly as I can without going into any intricate details. You can ask me any questions here or drop me a PM.
Due to my workload I probably won't be able to update this as frequently as I'd like, but I'll do my best.
Do follow this thread if you wish to see more new updates once they are ready. Hope you'll enjoy reading them as much as I do writing them!
Quick links:
Part 1: The Only Objective You Need (For Most of the Time)
Part 2: The 'No Brainer' Way to Design Your Campaign
Part 3a: All About Audiences - Core Audience
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