- Joined
- Jan 8, 2016
- Messages
- 36
Rep Bank
$245
$245
User Power: 72%
i have an e-commerce platform that sells socially responsible hats (maxfulcrum.com) and I'm having trouble converting sales. Ive been getting traffic through my website via reddit and facebook. However, none of this traffic is converting into sales and I'm trying to figure out how exactly to approach this problem
Background: There are four hats and each is related to a different social cause. The charitable, social aspect is something I care about, but also what I believe to be a selling point, with the sale of each hat having a specific impact via the charity. (you can see the hats here: Fulcrum #1 - Syrian Refugees – Max Fulcrum New York). The hats are selling at $35 per hat.
My main method of approach is content marketing, meaning rewriting some already established viral articles and sharing them with my following on facebook and specific forums on reddit. But like i said, this is not converting sales.
Any actionable steps or advice for cause marketing? Any channel that specifically works best for cause marketing? Are my hats too expensive? Do I need to be using other types of social media channels like instagram/pinterest/twitter?
Any advice welcomed.
Thanks
Background: There are four hats and each is related to a different social cause. The charitable, social aspect is something I care about, but also what I believe to be a selling point, with the sale of each hat having a specific impact via the charity. (you can see the hats here: Fulcrum #1 - Syrian Refugees – Max Fulcrum New York). The hats are selling at $35 per hat.
My main method of approach is content marketing, meaning rewriting some already established viral articles and sharing them with my following on facebook and specific forums on reddit. But like i said, this is not converting sales.
Any actionable steps or advice for cause marketing? Any channel that specifically works best for cause marketing? Are my hats too expensive? Do I need to be using other types of social media channels like instagram/pinterest/twitter?
Any advice welcomed.
Thanks
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
