Need help with strategy for cause marketing ecommerce concept

[biophase]

I appreciate the in-depth feedback. Definitely going to go back and try to fix my prices so they are lower. Want to speak to a few of your points:

Firstly, I do care about these causes - I've reached out to over 100 charities and nonprofits to foster these impact deals. It is not a vague donation of funds - each hat sold has a specific and direct impact that was agreed upon with the third-party partners. The costs for how they can achieve those things is within their scope of work and not mine.

Here is a direct excerpt from an email received from water.org

"As for your request to donate one year of clean water for one person for each hat purchased, you would need to donate $1.25 per hat sold. You can learn more about how we calculate this by referencing the attached PDF." (willing to provide full email if you want)

so if you do the math you can figure how much it would cost to provide 18 months worth of clean drinking water per hat. I'm dropshipping some my margins suck - plus I'm providing free shipping which kills my margin even more. Going to try and find a cheaper product to reduce my price.

The designs were created AFTER I established the relationship. The only thing that is vague is exactly where it is going and I left that up to the charity to decide where its most needed.

Secondly - do you have any tips for displaying the legitimacy of the hats: how to display to my customers that I actually care about the causes?

So for the water hat you are donating about $2 per sale.

I think you will need alot more content on your site to show that you care about the causes. Take a look at TOM's website and see how many pages they have about what they do and have done.

But quite honestly, I don't think that your demographic is correct. What is the demographic for the person who buys a snapback hat? I doubt it matches people who care about causes.

Regarding your website, where is your SHOP link on the left side. I went to your site and couldn't even find the hats.
And on the hats, where is a shot of the back of the hat? Is it fitted? Snapback? Velcro?

 

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