Please report back on how it goes.
I could see this strategy: Say Lisa from Montreal joins and you accept her, you can Instagram her photo "yourwebsite.com just accepted Lisa from [HASHTAG]#Montreal[/HASHTAG]. Want to meet her? [HASHTAG]#hot[/HASHTAG] [HASHTAG]#yourwebsite[/HASHTAG] [HASHTAG]#dating[/HASHTAG]" or whatever relevant hashtags you can find. I'd use better copy than what I just wrote but you get the gist. Create scarcity. Create the imagery of exclusiveness.
I would caveat this however, make sure your permission arrangement is CLEAR! BIG AND BOLD. People on dating sites like their privacy. Don't bury your "permission disclaimer" in a terms of service, or some fine print. If people don't know what they are disclaiming, it could get ugly. (Why on earth did you Instagram my photo!!?! ARGH!")
Will do.
As for permission ... TOTALLY agree. That is a big selling point of the site. The fact that it is NOT open to the public ... no gratuitous public tours.
I go one step further. I contact them directly and get their express written consent. I tell them what I plan to do (example: feature their pics on the front of the site) ... which pic I would like to use ... and get them to reply back and respond in the affirmative. I will NEVER use someone's pics in a public context without making sure they are absolutely 100 percent good to go with it.
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