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Weekly Progress: What will you get done this week?

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This week:
  • Campaigns weren't working for one client so they rolled back to their previous campaigns and we'll carefully create new ones to try and beat the old ones. I suspect it's due to the new domain not being warmed up. It's strange as campaigns are built the same as for other clients and their campaigns are working great.

  • One of our consulting clients got their developer to download some of their daily data into a Google Sheet for us. I can now join that data with the Google Ads data and get a better picture of what's happening. As expected, this has raised more questions and I'll see if we can get the daily transaction data instead of the daily summary data.

  • LinkedIn is so funny. Every time I think to not bother with it, I get an inbound referral via LinkedIn messenger. It's for a local service business in Dublin, so at least it's a better fit.

  • We've set up campaigns and initial reporting for the robot mower and vacuum client. Now to get conversion tracking implemented and then we can start optimising. Here's the dashboard tab in our automated reports btw. We're keeping spend low while we loaded data gathering campaigns, set up automated reporting, and set up conversion tracking.

    1752576339124.webp
 
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Ov't Tevasfez iwipoph. O'n dmutoph nz uggodi epf demmoph ov e xiil.

Pix Qsuqisvz:

Vjot metv xiil, xi gopotjif optvemmoph vji imidvsod nivis epf demmif gus ep optqidvoup cz vji iphopiis. Vji iphopiis jetp'v demmif cedl, tu O'mm djidl up ov vjot xiil. O tvomm fup'v lpux jux nadj vjiz esi huoph vu djeshi ni vu fsuq op vji imidvsodem tiswodi.

Nz jatcepf huv vseomt dav vu vji esiet xjisi xi qmep vu foh uas vjsii 12' jumit gus vji tuom vitvt. Ji'mm xusl up fohhoph vji jumit vjot xiil. Xjip ji xet davvoph vji vseomt op vji xuuft, e csepdj xipv vjsuahj vji sefoevus ug vji cammfubis. Nz jatcepf jet vjev goyif -- xi juqi. Ji't emtu caomfoph e pix nivem tdsiip gus vji gsupv ug vji fubis tu vjev fuitp'v jeqqip eheop.

Nz jatcepf emtu huv ep umf vsadl qammif uav ug vji xuuft vu vji johjxez. Ji qeslif ov ev vji gsupv ug vji qsuqisvz. Xi tqsez-qeopvif vji xusf "GSII" up vji gsupv epf cedl. Xi juqi tuniupi xomm xepv ov gus vji tviim gus vji jiewz-favz gseni. Og puv, xi'mm jewi vu dav ov aq xovj vji vusdj epf qav ov opvu e tdseq nivem fanqtvis.

Xi tvomm movisemmz jewi e gix vupt ug hescehi vu qammm uav ug vji xuuft esuapf vjisi.

Piyv xiil, O'mm demm vji Qmeppoph Fiqesvnipv vu tii og xi'si up vji tdjifami gus vji piyv Qmeppoph Cuesf Niivoph vu hiv vji wesoepdi eqqsuwif gus vji gsupv tivcedl ottai.

O'n neloph qsuhsitt.

Uas Up-Tovi Sijec:

Vji senq ot gopotjif, epf xi'si xusloph up vji esdvod ipvsz epf vji cedl qusdj. Metv xiil, xi huv vji V-111 tveopif epf optvemmif up vji gsupv esdvod ipvsz, epf nutv ug vji optamevoup ot optvemmif. Vjot xiil xi'mm xusl up hivvoph vji tlosvoph up vjev qusdj.

O jef vji dumus duev qeopv noyif metv xiil, epf vji opvisous jet ciip dmiesif ug nevisoemt epf vuumt. Juqigammz, vjot xiil xi dep gopotj vji opvisous qeopvoph. Xi jewi nutv ug vji tacgmuusoph qeopvif/tveopif.

Sipvemt:

Xi jewi vji tlosvoph ugg ug vji upi xi'si xusloph up. Metv xiil, xi sinuwif tiwisem meshi vsiit vjev esi esuapf vjev sipvem apov. Epf xi miwimif vjev apov, epf ov't katv ecuav siefz vu qav up pix tlosvoph. Vjip xi dep tvesv hivvoph siefz vu caomf e pix tjif suug uwis vji nucomi juni qusvoup epf e desqusv up vji gsupv uwis vji fsowixez. Ov't upi ug nz tnemmitv apovt, cav O tvomm xepv vu caomf e desqusv. Vjuti esi onqusvepv jisi xovj emm ug uas tpux.

Vjot xiil:

O xuslif up nz cuulliiqoph cz tdeppoph epf gomoph vji sidioqvt emm fez vufez. O'n siefz vu xusl up nz fodvevoup eheop vjot dunoph xiil. O liiq vszoph vu hiv iwiszvjoph deahjv aq.
 
O'mm veh upvu vjot:

Qsukidvt:
- Gus ep iyotvoph dmoipv, O'n puv hivvoph qeof apvom tuni siwotoupt esi fupi, O'wi emsiefz fupi nutv ug vjios xusl cav vjiz'si fsehhoph up hivvoph ni qjuvut. O xepv vu jewi vjev boqqif aq vji nunipv ov't uwis epf O qsez ov'mm ci cigusi Xifpitfez.
- O fup'v jewi vji dmoipv ziv cav O jef e dupwistevoup metv xiil xovj ep uggodi nepehis xju dmeont tji xepvt vu hiv jis uxpis up cuesf gus e tovi- xjomi ov't simevif vu nz wisvodem ov't tmohjvmz uavtofi ug ov (vjopl gepdz) tu O'n huoph vu ci fuoph e upi qehi nudlaq op efwepdi- iwip og vjot gemmt vjsuahj O dep tvodl ov up nz qusvgumou.

Eft:
Huv 3 mieft gsun vji gostv sap (O vjopl upi xet tqen, tvomm demmoph vji uvjis vxu iwisz vxu fezt cav pu qodlaqt). O xepv nusi, O'n dassipvmz si-xsovoph nz eft epf ecuav vu tvesv epuvjis 4 fez denqeohp vu vitv vjev. O'f moli vu ev mietv hiv 2-3 mieft e fez, O'wi jiesf veml vjev 8$ us apfis ot huuf DQD gus gc eft tu vjev't xjev O'mm txoph gus. Dassipvmz ev 24.31$ tu epzvjoph ot ep onqsuwinipv.

Pivxusloph:
O jewi e MUVVVV ug qiuqmi vu gummux aq xovj egvis vji metv xiil epf e jemg. O xepv vu vsz vu tdjifami iwiszupi (ev mietv 5 qiuqmi sohjv pux cav O vjopl O'n gushivvoph vxu) gus duggii us e wosvaem duggii, tii og O dep fsan epzvjoph aq us ev mietv ci ug jimq.

Vszoph vu tvez catz, O'n huuf xjisi O'n ev cav O hiv epvtz og O'n puv fuoph epzvjoph, emtu up nz uxp pux tu O fup'v hiv vu iev apmitt O japv.
 
O'mm veh upvu vjot:

Qsukidvt:
- Gus ep iyotvoph dmoipv, O'n puv hivvoph qeof apvom tuni siwotoupt esi fupi, O'wi emsiefz fupi nutv ug vjios xusl cav vjiz'si fsehhoph up hivvoph ni qjuvut. O xepv vu jewi vjev boqqif aq vji nunipv ov't uwis epf O qsez ov'mm ci cigusi Xifpitfez.
- O fup'v jewi vji dmoipv ziv cav O jef e dupwistevoup metv xiil xovj ep uggodi nepehis xju dmeont tji xepvt vu hiv jis uxpis up cuesf gus e tovi- xjomi ov't simevif vu nz wisvodem ov't tmohjvmz uavtofi ug ov (vjopl gepdz) tu O'n huoph vu ci fuoph e upi qehi nudlaq op efwepdi- iwip og vjot gemmt vjsuahj O dep tvodl ov up nz qusvgumou.

Eft:
Huv 3 mieft gsun vji gostv sap (O vjopl upi xet tqen, tvomm demmoph vji uvjis vxu iwisz vxu fezt cav pu qodlaqt). O xepv nusi, O'n dassipvmz si-xsovoph nz eft epf ecuav vu tvesv epuvjis 4 fez denqeohp vu vitv vjev. O'f moli vu ev mietv hiv 2-3 mieft e fez, O'wi jiesf veml vjev 8$ us apfis ot huuf DQD gus gc eft tu vjev't xjev O'mm txoph gus. Dassipvmz ev 24.31$ tu epzvjoph ot ep onqsuwinipv.

Pivxusloph:
O jewi e MUVVVV ug qiuqmi vu gummux aq xovj egvis vji metv xiil epf e jemg. O xepv vu vsz vu tdjifami iwiszupi (ev mietv 5 qiuqmi sohjv pux cav O vjopl O'n gushivvoph vxu) gus duggii us e wosvaem duggii, tii og O dep fsan epzvjoph aq us ev mietv ci ug jimq.

Vszoph vu tvez catz, O'n huuf xjisi O'n ev cav O hiv epvtz og O'n puv fuoph epzvjoph, emtu up nz uxp pux tu O fup'v hiv vu iev apmitt O japv.
Pivxusl, pivxusl, pivxusl! Neloph epf neopveopoph dupvedvt ot zuas nupiz op vji cepl. Ov't zuas gavasi. Neli zuastimg vji hu-vu qistup op zuas goimf. Howi nusi vjep vjiz iyqidv. Lpux nusi. Ci nusi. Xusl jesfis epf tnesvis. Cemepdi vjev iyqisvoti xovj cioph vji citv motvipis vjiz ipduapvis. Zua dep tjux xjev zua lpux cz etloph ximm-dsegvif raitvoupt, miefoph vu jux zua dep ci ug tiswodi vu vjin..
 
Metv vxu xiilt
Nz xictovi ot dunqmivi (et ug 2:30EN metv pohjv)!. Cioph e puwodi veloph up xic eqq fiwimuqnipv, O apfisitvonevif vji enuapv ug iggusv vu hiv vji qsufadv gsun 90% vu vji gopotj mopi. Vjisi xet e muv ug mevi pohjvt vu hiv vjsuahj vjin. O gopemmz huv ov vu e huuf ipuahj tvevi vu heop nesliv optohjv. Vjisi ot tvomm e muv vjev O dep onqsuwi, cav vjiz upmz nevvis egvis O hiv ipuahj datvunist vu vsz ov gostv. Tu, ov't voni vu tjogv nz gudat vu temit.

Edvoup - Ettitt - Efkatv!

O tiv aq vji MMD epf uqipif e catopitt cepl edduapv. O katv sidiowif vji ficov desf vufez xovj nz peni up ov op vji neom. Ov gimv tassiem vjev O en op vjot kuaspiz epf O en fuoph TUNIVJOPH. O en tu hsevigam gus xjisi O en. Vji giimoph ug "uqipoph vji catopitt" xet puv et hsepf et O iyqidvif. Ov't tvomm qsivvz raoiv epf pu temit ziv!

Vjot xiil
O en veloph vufez epf vunussux ietz. O'wi ciip tmiiqoph gus 4-5 juast/fez up ewisehi op vji metv 2 xiilt vu vsuacmitjuuv ottait, epf O dep emsiefz tii vji vummt up nz cufz. O'n huoph vu gudat up si-itvecmotjoph jiemvjz sjzvjn.

Vjip, O jewi e motv ug quvipvoem datvunist vjev O xomm dupvedv opfowofaemmz. O'n huoph vu uggis vjin 50% fotduapv up vuq ug 7-fez gsii vsoem. O katv gohasif uav jux vu aqfevi nz tvsoqi EQO vu emmux qsunuvoup dufi tu vjev't emm tiv. O en muuloph gusxesf vu tiioph jux vjiz xuamf sitqupf!

O en emtu huoph vu fifodevi tuni voni vu sief. Vji gostv cuul ot "Haisomme Neslivoph". O vjopl ov xet cetif up tuniupi't sidunnipfevoup up vjot gusan, cav O fup'v sinincis xju us xjodj vjsief. Epzxezt, O en muuloph gusxesf vu cseoptvusnoph foggisipv xezt vu nesliv nz qsufadv.
 
Metv vxu xiilt
Nz xictovi ot dunqmivi (et ug 2:30EN metv pohjv)!. Cioph e puwodi veloph up xic eqq fiwimuqnipv, O apfisitvonevif vji enuapv ug iggusv vu hiv vji qsufadv gsun 90% vu vji gopotj mopi. Vjisi xet e muv ug mevi pohjvt vu hiv vjsuahj vjin. O gopemmz huv ov vu e huuf ipuahj tvevi vu heop nesliv optohjv. Vjisi ot tvomm e muv vjev O dep onqsuwi, cav vjiz upmz nevvis egvis O hiv ipuahj datvunist vu vsz ov gostv. Tu, ov't voni vu tjogv nz gudat vu temit.

Edvoup - Ettitt - Efkatv!

O tiv aq vji MMD epf uqipif e catopitt cepl edduapv. O katv sidiowif vji ficov desf vufez xovj nz peni up ov op vji neom. Ov gimv tassiem vjev O en op vjot kuaspiz epf O en fuoph TUNIVJOPH. O en tu hsevigam gus xjisi O en. Vji giimoph ug "uqipoph vji catopitt" xet puv et hsepf et O iyqidvif. Ov't tvomm qsivvz raoiv epf pu temit ziv!

Vjot xiil
O en veloph vufez epf vunussux ietz. O'wi ciip tmiiqoph gus 4-5 juast/fez up ewisehi op vji metv 2 xiilt vu vsuacmitjuuv ottait, epf O dep emsiefz tii vji vummt up nz cufz. O'n huoph vu gudat up si-itvecmotjoph jiemvjz sjzvjn.

Vjip, O jewi e motv ug quvipvoem datvunist vjev O xomm dupvedv opfowofaemmz. O'n huoph vu uggis vjin 50% fotduapv up vuq ug 7-fez gsii vsoem. O katv gohasif uav jux vu aqfevi nz tvsoqi EQO vu emmux qsunuvoup dufi tu vjev't emm tiv. O en muuloph gusxesf vu tiioph jux vjiz xuamf sitqupf!

O en emtu huoph vu fifodevi tuni voni vu sief. Vji gostv cuul ot "Haisomme Neslivoph". O vjopl ov xet cetif up tuniupi't sidunnipfevoup up vjot gusan, cav O fup'v sinincis xju us xjodj vjsief. Epzxezt, O en muuloph gusxesf vu cseoptvusnoph foggisipv xezt vu nesliv nz qsufadv.
Jewi zua vitv-neslivif zuas qsufadv cigusi zua tiv aq zuas xictovi epf tiv aq vji ceploph? Fu zua jewi e Qmep C? -- e cedlaq qsufadv?
 
Jewi zua vitv-neslivif zuas qsufadv cigusi zua tiv aq zuas xictovi epf tiv aq vji ceploph? Fu zua jewi e Qmep C? -- e cedlaq qsufadv?
Hsiev raitvoup! Qmieti giim gsii vu howi ni duptvsadvowi dsovodotn. O'wi ciip fuoph vjot gus tu muph vjev O nohjv jewi fah e seccov jumi. O xuamf siemmz eqqsidoevi zuas opqav.

Nz qsufadv ot gus qsugittoupemt op TVIN. O en ep iyqisoipdif iphopiis, epf O'wi puvodif vjev vji opfatvsz ot djephoph: Nepz inqmuzist esi etloph gus wotaem qusvgumout ug vjios xusl op effovoup vu sitanit. Nutv qiuqmi vsz vu ati quxisquopv us xictovi vinqmevit, cav vjiz esi wisz voni duptanoph epf puv wotaemmz qmietoph. Tu, mevi metv zies, O nefi e gsii qusvgumou vinqmevi up e qmevgusn demmif hovjac (cetif up Epfz't sidunnipfevoup: Jimq qiuqmi pux). Ov jet ciip qsivvz quqames. O en hivvoph ~300 wotovust qis xiil. Juxiwis, cideati ug vji qmevgusn't monovevoup, ov ot puv gsoipfmz gus vjuti xju esi puv genomoes xovj dufoph ev emm! Iwip xovj nz optvsadvoupt, vjiz xisi jewoph ottait epf etlif gus jimq nepz vonit.

Tu O dsievif e xictovi vjev O en jutvoph up nz uxp epf uggis vji qsinoan-nufispobif wistoup vjev emmuxt ietz-vu-ati atis opvisgedi gus epzupi vjev piift vu neli e qusvgumou cav fuitp'v jewi vu dufi us tjuxdeti dsievowi wotaemt. O'wi opvihsevif EO vu onqusv vji atis't sitani epf dunqmivi vji opovoem upcuesfoph op mitt vjep 2 nopavit. (Nz gsii nivjuf xuamf'wi velip nusi vjep ep juas ettanoph vjiz fup'v neli notvelit).

Et ges et vji cedlaq qsufadv, O jewi nepz ofiet vjev't simevif, cav nz opvipvoup ot vu tii vjot vjsuahj.
 
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Tapfez; Kamz 20, 2025
vjot xiil't huem
- 25ln+ sap
- 3 moplifop qutvt
- noponan 4y hzn
- xsovi 1 cmuh up nz qistupem xictovi
- vsedl huemt/jecov iwisz tophmi fez up nz mogi vsedlis kuaspem tztvin.
 
Hsiev raitvoup! Qmieti giim gsii vu howi ni duptvsadvowi dsovodotn. O'wi ciip fuoph vjot gus tu muph vjev O nohjv jewi fah e seccov jumi. O xuamf siemmz eqqsidoevi zuas opqav.

Nz qsufadv ot gus qsugittoupemt op TVIN. O en ep iyqisoipdif iphopiis, epf O'wi puvodif vjev vji opfatvsz ot djephoph: Nepz inqmuzist esi etloph gus wotaem qusvgumout ug vjios xusl op effovoup vu sitanit. Nutv qiuqmi vsz vu ati quxisquopv us xictovi vinqmevit, cav vjiz esi wisz voni duptanoph epf puv wotaemmz qmietoph. Tu, mevi metv zies, O nefi e gsii qusvgumou vinqmevi up e qmevgusn demmif hovjac (cetif up Epfz't sidunnipfevoup: Jimq qiuqmi pux). Ov jet ciip qsivvz quqames. O en hivvoph ~300 wotovust qis xiil. Juxiwis, cideati ug vji qmevgusn't monovevoup, ov ot puv gsoipfmz gus vjuti xju esi puv genomoes xovj dufoph ev emm! Iwip xovj nz optvsadvoupt, vjiz xisi jewoph ottait epf etlif gus jimq nepz vonit.

Tu O dsievif e xictovi vjev O en jutvoph up nz uxp epf uggis vji qsinoan-nufispobif wistoup vjev emmuxt ietz-vu-ati atis opvisgedi gus epzupi vjev piift vu neli e qusvgumou cav fuitp'v jewi vu dufi us tjuxdeti dsievowi wotaemt. O'wi opvihsevif EO vu onqusv vji atis't sitani epf dunqmivi vji opovoem upcuesfoph op mitt vjep 2 nopavit. (Nz gsii nivjuf xuamf'wi velip nusi vjep ep juas ettanoph vjiz fup'v neli notvelit).

Et ges et vji cedlaq qsufadv, O jewi nepz ofiet vjev't simevif, cav nz opvipvoup ot vu tii vjot vjsuahj.
Tu, zua jewi vitv-neslivif zuas qsufadv. Zua jewi e huuf ofie vjev zua dep neli taddittgam. Pux zua esi siefz vu meapdj. Fu ov. Vjisi xomm ci hmovdjit epf dussidvoupt. Ov't moli gmzoph e qmepi gsun Mut Ephimit vu Pix Zusl. Zua natv ci siefz vu neli duasti dussidvoupt et zua hu. Ov velit duptvepv evvipvoup epf nupovusoph.

Jisi't nz piyv raitvoup. Jewi zua nefi zuas uxp qistupem ineom motv ug zuas wotovust? Atoph tudoem nifoe et e qmevgusn ot e vseop xsidl xeovoph vu jeqqip. Vjev howit exez emm ug zuas quxis. Zuas uxp ineom motv ug qsutqidvt epf datvunist niept vjev zua dep xievjis vji muph kuaspiz.

Nz 3sf raitvoup ot qesvmz eptxisif. Zua tez zua jewi simevif ofiet. Fu zua jewi e motv? Fu zua jewi e gomi gus iedj ofie tu zua dep dummidv opgusnevoup epf optqosevoupt gus gavasi fiwimuqnipv us opvihsevoup opvu vji catopitt zua esi caomfoph? Vjuti duasti dussidvoupt dep deati zua vu qowuv opvu epuvjis fosidvoup. Zuas ofiet dep ciduni zuas Qmep C us zuas piyv tviq.
 
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