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How do you guys find prospects for cold-calling web design clients?

A detailed account of a Fastlane process...

DistressedDenim

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Hello,

I've become desperate enough to push through my social anxiety and start cold-calling people :rofl:

My question is, where do I find clients to call?

Or what is the BEST method?

Thanks!
 
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RicardoGrande

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The best method will be the one you're comfortable enough to do consistently.
Beyond that, sounds like you're starting out, have you already started looking up local businesses? People like people like them, for any number of reasons. If you're local, play that hand and you'll have a leg up on the second-world call centers and coastal agencies that call those businesses 10 times a day.
If you have some time, just start googling (or use a lead list service) to pull businesses in your area, manually clean them, and get to calling.

Best of luck.
 

G63AMG

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Niche + city search on Google/D7 etc

Find old sites with bad design

Mock up a landing page for the site

Email/call them with your mockup

Provide value upfront. Show them what they are missing. It’s hard to say no to that.
 
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DCG

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Niche + city search on Google/D7 etc

Find old sites with bad design

Mock up a landing page for the site

Email/call them with your mockup

Provide value upfront. Show them what they are missing. It’s hard to say no to that.
bet
 

Andy Black

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The best method will be the one you're comfortable enough to do consistently.
Beyond that, sounds like you're starting out, have you already started looking up local businesses? People like people like them, for any number of reasons. If you're local, play that hand and you'll have a leg up on the second-world call centers and coastal agencies that call those businesses 10 times a day.
If you have some time, just start googling (or use a lead list service) to pull businesses in your area, manually clean them, and get to calling.

Best of luck.
Along these lines...

What if you joined online and offline communities of local business owners and started making friends, building relationships and creating win-wins with them?

When I got started providing a digital marketing service I looked around at people I *already* knew and let them know what I was doing. One bit my hand off.

Then I went on a few local business courses where I was a *peer* with other business owners. When I introduced myself and what I did I'd get a few people speaking to me at the coffee break. That got me a few more clients.

I've never done cold-calling or cold-emailing. I know it can work. I'm curious if people who do it successfully recommend newbies start with cold-x or they're better off speaking to people they already know and gradually figuring out what their offer and avatar are?


Maybe check out:
 

Stargazer

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Then I went on a few local business courses where I was a *peer* with other business owners. When I introduced myself and what I did I'd get a few people speaking to me at the coffee break. That got me a few more clients.
I met a plumber years ago who once a year would go on a 1 or 2 day course at Henley Business College for things like Strategic Planning, Leadership this sort of thing.

He paid himself, everyone else was a senior or potential senior Director of large companies so all paid for.

Spot of lunch on the terrace,coffee breaks wandering around the gardens along the Thames and silver service dinner all suited and booted.

You'll never guess who they would call if they needed plumbing services? Either for themselves or if their companies had maintenance contracts coming up for renewal?

FTSE 100 Directors or Graduate Fast Track candidates don't tend to know people like plumbers, gardeners, car mechanics etc but they knew this guy and that he was 'One of us'

Dan
 
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G

GuestR401x3

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This might sound strange but you should try hand writing a note advertising your services, copy it to scale, and snail mailing it to 25 or so businesses. Maybe even put a qr code that redirects to your website on there.

In the age of technology sometimes doing things old school is the best way to stand out in the crowd.
 

Andy Black

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I met a plumber years ago who once a year would go on a 1 or 2 day course at Henley Business College for things like Strategic Planning, Leadership this sort of thing.

He paid himself, everyone else was a senior or potential senior Director of large companies so all paid for.

Spot of lunch on the terrace,coffee breaks wandering around the gardens along the Thames and silver service dinner all suited and booted.

You'll never guess who they would call if they needed plumbing services? Either for themselves or if their companies had maintenance contracts coming up for renewal?

FTSE 100 Directors or Graduate Fast Track candidates don't tend to know people like plumbers, gardeners, car mechanics etc but they knew this guy and that he was 'One of us'

Dan
This is genius. Shows why folks go golfing so much.

@Kak
 

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