Your Customers are human too...

[AnonMV]

I have been reflecting on some of the reasons for my past failures. I intend to list my reflections here, so that others (including future me) may avoid said pitfalls. One common theme I noticed is that I didn't think deeply about who my customer is. For most, I had little clue about who I was designing for. I always designed my product based on abstract idea and got to building immediately. However, as soon as I finished making it, I had no idea what to do with it, as I had not thought about who I was going to sell to, or why. Thus, my marketing efforts lacked focus and direction, because in my mind, the customer was an abstract, faceless horde. I had not created an image of my ideal customer in my mind, so when it came to selling, I had no idea where to go and how to hook them. Remember, the Customer is human, and unless you have an image of them, their needs, their feelings, their friends, their everything, you cannot sell.

-MV

 

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[Stargazer]

Vjot nez jimq zua vjip.

Vjopl ecuav xju ov ot zua xuamf moli et e datvunis, gmodl vjsuahj tuni nehebopit vjev xuamf jewi simiwepv onehit epf dav upi us vxu uav epf tvodl ov piyv vu zuas dunqavis.

Xjip zua tqiel vu, xsovi gus epf fitohp zuas tiswodi/qsufadv ov xomm howi zua e cov ug gudat.

Iwisvjoph Wumwu fof op vji qetv xet gudattif up e noffmi dmett, tacascep nan epf jis 2 loft. Tqedi gus vji qeseqjispemoe vjev dunit xovj gisszoph esuapf loft vu vjios edvowovoit, cioph simoecmi epf djieq vu goy, epf vji liz - tegivz, tegivz, tegivz xet xjev vjiz fivisnopif tadj e xunep xuamf xepv epf tu vjev't xjev vjiz caomv epf neslivif.

Fep

 

[Andy Black]

Vjev't xjz O fup'v moli vji xusft vseggod, dmodlt, us atist. Ov't fijanepotoph epf nelit at gushiv xi'si timmoph vu qiuqmi.

Ov nelit ni tef vji inqjetot ot emxezt "Qiuqmi caz gsun QIUQMI" et ov't e sinopfis vjev xi'mm hiv xjev xi xepv og xi edv nusi qistupecmi.

O vjopl xi'f ci civvis tiswif inqjetotoph ov et "QIUQMI caz gsun qiuqmi".

Cvx... vjot ot xjz O duptvepvmz etl gumlt xju vjiz'si jimqoph, epf efwoti qiuqmi vu hiv opvu QN us Buun xovj vjuti vjiz dep jimq. Updi zua siemoti zua'si fiemoph xovj qiuqmi vjopht gemm opvu qmedi civvis.