Read Millionaire Fastlane
- Jul 10, 2016
I started the minute I had actual product in hand.At what stage of the brand launch process would you target wholesale customers?
For your situation, and most others, this question answers your first one.Would you wait for some market validation before approaching wholesale stores to help close the deal? Ie amazon reviews, website reviews etc.
Always validate your market first. You may need to pivot or change things before you make it to mass market.
In my instance, there just isn’t anyone making this product for a growing market. But, if you’re launching into a crowded or well established market, you need to make sure people are willing to vote with their wallets first.