Ross Mack
New Contributor
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Value/Post Ratio
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- May 25, 2015
- 22
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Hi,
I've just launched a platform to help the public find personal trainers.
I have collected 11,000 email addresses, through various means, however they are unsubscribed emails so it would be a cold contact email; Spam in other words (being honest).
My question is:
What would be the best way to use this database to convert?
I want people to join the platform, which is free, and at the same time I want to offer my facebook marketing services, which I will outsource to someone else. The marketing portion is how I will monetise.
I do believe I would have to warm people up to joining the platform first, by showing value in it first. So emailing them cold saying 'join my platform' wouldn't be the smart way to go.
But how would I get across the 2 different messages?
Thank you for your help,
Ross M
I've just launched a platform to help the public find personal trainers.
I have collected 11,000 email addresses, through various means, however they are unsubscribed emails so it would be a cold contact email; Spam in other words (being honest).
My question is:
What would be the best way to use this database to convert?
I want people to join the platform, which is free, and at the same time I want to offer my facebook marketing services, which I will outsource to someone else. The marketing portion is how I will monetise.
I do believe I would have to warm people up to joining the platform first, by showing value in it first. So emailing them cold saying 'join my platform' wouldn't be the smart way to go.
But how would I get across the 2 different messages?
Thank you for your help,
Ross M
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