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What to do with a Facebook page with ~45k likes

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To give a small amount of context, it's essentially a comedy/meme page for a tv show that I started years ago, that I just did for a bit of a laugh. Somebody kept on sending me content for it so I made him an admin for it and he makes 90% of the posts, it's pretty popular and people seem to really love it. It's only really active for ~3 month/year. The tv show is about baking, 80% women audience mostly in their 20s and 30s.

I was wondering if there was anything I could do to monetise it? I was thinking of maybe creating a cooking/recipe blog and try and direct traffic there but I don't know the first thing about blogs/websites and how you monetise them(but am very willing to learn). I would rather avoid just posting rubbish adverts as it's meant to just be some lighthearted fun, but the posts tend to get around 20-100k views and often 1k+ likes (around 5 a week), I have no idea if that has any value or not.

As I'm going into my "low" season in the next 6 months, I'll have a lot more time and I figured this could be a fun little side project and a good learning exercise. I also figured I could use this as a platform to push ice cream recipes ( I was going to set up an ice cream blog anyway) and it might then serve as a way to promote and market my main ice cream brand and company.

Would love to hear your thoughts/ideas on this.
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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