Mattie
Platinum Contributor
FASTLANE INSIDER
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Speedway Pass
I did a lot of observational research, spoke with individuals one on one, went in forums, groups, sites and interacted with people. Did the same thing offline. Observing competitors, trends, statistics, usually when you hear someone complaining, telling you about problems, those are needs.If you're of the belief that "starting with what you know" is unnecessary, read the question as "How do I select a market, and find holes that have yet to be plugged without throwing in my own ideas?"
There are usually groups of people hanging out together somewhere complaining about their needs, problems, and broken down catastrophe's whether it's the board room, the race track, the hospital, or where ever your focus is going.
Seriously, I believe you want to be the best at anything you have to know it inside and out, or else you're really not going to leave a long-term mark on society.
It may be creating a new tire for race cars, but you really have to dig deep down for the answers. What's not working. Why isn't it working? What are the materials? etc.
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.