Bekit
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- Aug 13, 2018
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Hi guys and gals,
I'm currently building a new website and finished almost all my main pages.
My main income from the website will be from 1 product and affiliate products that go hand in hand with that product.
I have no clue how to grow my website asap and make it famous.
I have around 10 pages and will need seo help for everything except the installation of yoast ofcourse. I did that myself in the mean time.
Now my million dollar question is:
What outsourcing products do i need to pick from freelance websites to grow my website asap?
I see a bunch of products like white hate, back link, complete packages, etc
Anyone has experience with specialists or the exact packages i should pick?
I browsed fivver, upwork, freelancer.
Hey @Unleashed - Welcome to the forum.
If you don't know which products you need, be VERY slow to pay money for things that promise to grow your website asap.
There are too many people out there who will separate you from your money while never delivering on the promise.
Here's a link to eliquid's posts: https://www.thefastlaneforum.com/community/search/27470430/
In a nutshell, here's what you need in order to grow fast:
1. Your product actually solves a need. If the product is bad, you can still make sales through rockstar marketing, but you can't sustain those sales over time, because negative word of mouth will eventually outpace clever marketing.
2. Aggressive advertising. The bigger your budget, the more you'll be able to put your offer in front of people until you reach the "tipping point" where it start to take off on its own. Implied in this:
- The advertising WORKS - you get a solid ROI
- You have world-class copy
- There's great synchronization between the copy on the ad and the copy on the landing page that they click through to view (Here's a great resource that will help you learn how to build amazing landing pages: https://unbounce.com/landing-page-examples/22-brutally-honest-landing-page-critiques/ The designs are a bit dated, but the core principles will open your eyes to know what you're looking for and evaluate new designs effectively.)
- You're not going to get this from a tool or an app that you can just "plug in and forget it"; you're only going to get strong results from either learning the field and doing it yourself or hiring an adwords expert.
4. Phenomenal Social Media. Be strategic about this, because you only have so much time and budget. Where does your audience hang out? What do they want to consume? Which platform gives you the best chance to show off your product? Do it well, and social media can be your friend. Do it poorly, and social media can be a massive loss of time and money.
5. Email marketing. Email marketing is still the mechanism that brings in the most money. Why? Because if you get someone's email address, you can prompt THEM by showing up in their inbox. You don't have to wait for them to come visit YOU. Done well, email marketing is a powerful way to build a following, provide value, and create cash on demand. (Again, done poorly, email marketing is useless.)
6. Non-digital marketing. Depending on your product, some of the old-school marketing methods may be the most powerful ones for you to get the word out. This can range from radio ads to direct mail to distributing fliers in your local area. It can also include methods like sponsorships (study Red Bull's tactics), PR, and TV ads, if you have the budget for it.
Sound overwhelming? I've written this in a comprehensive way to hopefully make it clear that there is no shortcut. There is no app or tool that does this process for you. There is no "hack" for effective marketing done well. Even the very best marketers sometimes try things and they fail to work. Marketing is hard. "Growing really big really fast" is what everyone wants... but if it was easy to have it for the taking, everyone would grow really big really fast. Be suspicious of any salesperson who promises you this.
Here's what I would consider a realistic scenario for someone who is bootstrapping their marketing.
First 6 months
1. Your website is brand new, so SEO is non-existent. Run ads or you won't have traffic.
2. Build 5-10 amazing pieces of skyscraper content over the course of those 6 months so that your site starts to rank for your best keywords (the ones that show the most buying intent). Do outreach to request backlinks.
3. Also, invest in your social media following over those 6 months by releasing great, fun, entertaining, engaging content around your niche. Drive people to your skyscraper content and your product.
4. Court JV partners so that you can run your product to borrowed lists. Have some killer copy for your sales page and email sequence when you do this.
5. Try to appear on podcasts. Interview the most respected leaders in your niche. Share value, value, value, and more value with your audience.
6-12 months
Now your organic rankings and word of mouth may be getting some traction. This may allow you to scale back on your ad spend and still get the same results. You are still earning the right to be heard. You are still growing. Keep investing in all the activities that will foster growth.
All the best to you!