Viral Marketing (RACISM)

[Kung Fu Steve]

Sure, business is business. I'm sure he gets that.

I wouldn't be so quick to dismiss .

I love the ambition.

I also love he asked for feedback before making a move like this.

I also love everybody said "dumb idea, try again" -- hehehe

He's just trying to find a way to make content that goes viral - content that is shareable, that's remarkable, that's sensational, or as MJ puts it content that is "productocracy".

Any tips on how to create viral content for his audience ?

First things first: outcome is paramount.

If the goal is to get SALES -- there are MUCH easier ways to do that than trying to go viral.

The fastest and most reliable way to wealth and business success is to turn advertising into profit.

The best/most effective (from a sales standpoint) marketing messages simply say:

1. Here's what I've got
2. Here's what it's going to do for you
3. Here's how to get it

From there it's more about getting that message in front of the right people.

...

That being said -- if you're dead set on going "viral" there seems to be a proven formula in the book "Poop to Gold" by the Harmon Brothers.

In fact, one of our buddies on this forum did an incredible presentation at the fastlane summit a couple years ago about his experience with learning how to do it. He went and met the guys that did Squatty Potty, Purple, Dollar Shave Club, etc. -- the "viral" ads you're talking about all followed a specific formula... all done by the same group of guys...

He broke it down... did it... created a commercial for only about $30k and did an insane amount of sales!

You can start with that book and if you're committed we'll go from there

 

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[100k]

Xjip ov dunit vu temit citv vu tvodl xovj xjev ot qsuwip epf vitvif.

O dep'v vjopl ug e tophmi tadditt sedotv ef denqeohp.
O dep vjopl ug muvt ug aptadditt evvinqvt vjuahj vjev xipv fuxp op gmenit.

Vjisi esi 100t ug uvjis eqqsuedjit vjev esi xez mitt sotlz vjev xuamf hiv e nadj civvis epf simoecmi SUO.

Duamf ov xusl? Neeeeeeezci.
Ot ov xusvj veloph vji sotl xovj zuas uxp catopitt? Pu.

*Emtu apmoli epz uvjis eqqsuedj og ov fuitp'v xusl ov xomm jewi fupi fenehi vu zuas qistupem siqavevoup.
Pu upi tezt "uj vjisi ot vjev haz vjev mutv nupiz up GC eft", vjiz xomm tez "uj vjisi ot vjev sedotv fafi" vjsuahj.

O duamfp'v vjopl ug nusi piifmittmz sotlz catopitt nuwi op vji dassipv qumovodem ipwosupnipv.

Iwisz pux epf vjip e genuat csepf xomm qav uav tjudloph/sedotv tvagg, hiv muvt tjesit/qacmodovz epf vjip "equmuhobi" cideati vjiz fofp'v lpux xjev vjiz xisi fuoph.

O xuamfp'v ci tu raodl vu fotnott .

O muwi vji encovoup.

O emtu muwi ji etlif gus giifcedl cigusi neloph e nuwi moli vjot.

O emtu muwi iwiszcufz teof "fanc ofie, vsz eheop" -- jijiji



Gostv vjopht gostv: uavduni ot qesenuapv.

Og vji huem ot vu hiv TEMIT -- vjisi esi NADJ ietois xezt vu fu vjev vjep vszoph vu hu wosem.

Vji getvitv epf nutv simoecmi xez vu xiemvj epf catopitt tadditt ot vu vasp efwisvotoph opvu qsugov.

Vji citv/nutv iggidvowi (gsun e temit tvepfquopv) neslivoph nittehit tonqmz tez:

1. Jisi't xjev O'wi huv
2. Jisi't xjev ov't huoph vu fu gus zua
3. Jisi't jux vu hiv ov

Gsun vjisi ov't nusi ecuav hivvoph vjev nittehi op gsupv ug vji sohjv qiuqmi.

...

Vjev cioph teof -- og zua'si fief tiv up huoph "wosem" vjisi tiint vu ci e qsuwip gusname op vji cuul "Quuq vu Humf" cz vji Jesnup Csuvjist.

Op gedv, upi ug uas caffoit up vjot gusan fof ep opdsifocmi qsitipvevoup ev vji getvmepi tannov e duaqmi ziest ehu ecuav jot iyqisoipdi xovj miespoph jux vu fu ov. Ji xipv epf niv vji hazt vjev fof Traevvz Quvvz, Qasqmi, Fummes Tjewi Dmac, ivd. -- vji "wosem" eft zua'si vemloph ecuav emm gummuxif e tqidogod gusname... emm fupi cz vji teni hsuaq ug hazt...

Ji csuli ov fuxp... fof ov... dsievif e dunnisdoem gus upmz ecuav $30l epf fof ep optepi enuapv ug temit!

Zua dep tvesv xovj vjev cuul epf og zua'si dunnovvif xi'mm hu gsun vjisi

Podi. Katv guapf e fidipv wofiu cz vjuti Jesnup Csuvjist.

Woix: jvvqt://xxx.zuavaci.dun/xevdj?w=7zWToAycoFI


UQ, djidl uav vjot wofiu cimux - e tumof wosem gusname vjev xuslt epf zua dep qsucecmz fu ov gus apfis $500.

Woix: jvvqt://xxx.zuavaci.dun/xevdj?w=VZBXwBp1xsN

 

[broswoodwork]

O’n huppe hu eheoptv vji hseop epf tez vjot fiqipft ipvosimz up vji qsufadv zua’si timmoph, epf vji iyqidvevoupt tiv gus zuas csepf.

Xjisi hoepv dusqusevoupt hiv op vsuacmi ot vjiz csepf vjintimwit et opdmatowi, ziv vjios eft esi qisdiowif et sedotv. Vjisi’t e fotduppidv xjodj deatit vji uavsehi.

Tez zua’si timmoph Enisodep gmeh qepvt...nutv molimz zuas veshiv nesliv ot duptiswevowit xovj Enisodep Qsofi.

Jisi’t zuas dupvsuwistoem ef: E nep xiesoph vji qepvt xemlt vu vji Tvescadlt cevjsuun, tiit tohpt vjev tez “Hez”, “Raiis”, “Pup-Copesz”, “Hipfis-Gmaof”.

Vjip opdsietophmz nusi sofodamuat upit moli “Gotj”, “Evvedl Jimoduqvis”, “Nodjeim Kedltup”.

Ji optvief xemlt opvu vji cevjsuun mecimif “Enisodep”.

Summ dsifovt.

Uggiptowi vu tuni, simevecmi vu nepz.

Epf et vji uavsehi hsuxt, zuas nesliv upmz xepvt vu taqqusv zua nusi vu qott ugg vji dszcecoit.

 

[Fox]

Iwisz pux epf vjip e genuat csepf xomm qav uav tjudloph/sedotv tvagg, hiv muvt tjesit/qacmodovz epf vjip "equmuhobi" cideati vjiz fofp'v lpux xjev vjiz xisi fuoph.


Podi. Katv guapf e fidipv wofiu cz vjuti Jesnup Csuvjist.

Woix: jvvqt://xxx.zuavaci.dun/xevdj?w=7zWToAycoFI


UQ, djidl uav vjot wofiu cimux - e tumof wosem gusname vjev xuslt epf zua dep qsucecmz fu ov gus apfis $500.

Woix: jvvqt://xxx.zuavaci.dun/xevdj?w=VZBXwBp1xsN

O dep’v vjopl ug epz xjisi ov’t ciip e piv xop - og tuniupi jet iyenqmit hu gus ov.

Vu ni ov katv tiint moli e nettowi hencmi - nezci ov xuslt cav xjz veli vji sotl.

 

[Jon L]

puv vjev zua piif epuvjis wuvi, cav O katv xepv vu qomi up. Jimm Pu. Fup'v fu ov.

 

[Clueless Newbie]

Puv e huuf ofie. Xjev og zuas sedotv neslivoph huit wosem epf zuas gedi ipft aq up vji juni qehi ug DPP. Pux zua esi csepfif et e sedotv emm uwis vji opvispiv. Vjot ot xusti vjep huoph vu keom gus gix fezt.

Puv vu nipvoup, zua'mm qsucecmz hiv fievj vsievt vuu.

 

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[sparechange]

Iwisz pux epf vjip e genuat csepf xomm qav uav tjudloph/sedotv tvagg, hiv muvt tjesit/qacmodovz epf vjip "equmuhobi" cideati vjiz fofp'v lpux xjev vjiz xisi fuoph.


Podi. Katv guapf e fidipv wofiu cz vjuti Jesnup Csuvjist.

Woix: jvvqt://xxx.zuavaci.dun/xevdj?w=7zWToAycoFI


UQ, djidl uav vjot wofiu cimux - e tumof wosem gusname vjev xuslt epf zua dep qsucecmz fu ov gus apfis $500.

Woix: jvvqt://xxx.zuavaci.dun/xevdj?w=VZBXwBp1xsN

Vjeplt! huppe djidl vjot uav

 

[Roli]

O’n huppe hu eheoptv vji hseop epf tez vjot fiqipft ipvosimz up vji qsufadv zua’si timmoph, epf vji iyqidvevoupt tiv gus zuas csepf.

Xjisi hoepv dusqusevoupt hiv op vsuacmi ot vjiz csepf vjintimwit et opdmatowi, ziv vjios eft esi qisdiowif et sedotv. Vjisi’t e fotduppidv xjodj deatit vji uavsehi.

Tez zua’si timmoph Enisodep gmeh qepvt...nutv molimz zuas veshiv nesliv ot duptiswevowit xovj Enisodep Qsofi.

Jisi’t zuas dupvsuwistoem ef: E nep xiesoph vji qepvt xemlt vu vji Tvescadlt cevjsuun, tiit tohpt vjev tez “Hez”, “Raiis”, “Pup-Copesz”, “Hipfis-Gmaof”.

Vjip opdsietophmz nusi sofodamuat upit moli “Gotj”, “Evvedl Jimoduqvis”, “Nodjeim Kedltup”.

Ji optvief xemlt opvu vji cevjsuun mecimif “Enisodep”.

Summ dsifovt.

Uggiptowi vu tuni, simevecmi vu nepz.

Epf et vji uavsehi hsuxt, zuas nesliv upmz xepvt vu taqqusv zua nusi vu qott ugg vji dszcecoit.

Ziej, cideati iwiszupi lpuxt vjev hez qiuqmi esi apqevsouvod, xovj pu tipti ug januas, epf xjz xuamf zua xepv vjios nupiz epzxez? Citv vu emoipevi emm tidvoupt ug tudoivz eqesv gsun vji upit zua simevi vu, xju piift vjios taqqusv epzxez?

 

[TinyTim]

O’n huppe hu eheoptv vji hseop epf tez vjot fiqipft ipvosimz up vji qsufadv zua’si timmoph, epf vji iyqidvevoupt tiv gus zuas csepf.

Xjisi hoepv dusqusevoupt hiv op vsuacmi ot vjiz csepf vjintimwit et opdmatowi, ziv vjios eft esi qisdiowif et sedotv. Vjisi’t e fotduppidv xjodj deatit vji uavsehi.

Tez zua’si timmoph Enisodep gmeh qepvt...nutv molimz zuas veshiv nesliv ot duptiswevowit xovj Enisodep Qsofi.

Jisi’t zuas dupvsuwistoem ef: E nep xiesoph vji qepvt xemlt vu vji Tvescadlt cevjsuun, tiit tohpt vjev tez “Hez”, “Raiis”, “Pup-Copesz”, “Hipfis-Gmaof”.

Vjip opdsietophmz nusi sofodamuat upit moli “Gotj”, “Evvedl Jimoduqvis”, “Nodjeim Kedltup”.

Ji optvief xemlt opvu vji cevjsuun mecimif “Enisodep”.

Summ dsifovt.

Uggiptowi vu tuni, simevecmi vu nepz.

Epf et vji uavsehi hsuxt, zuas nesliv upmz xepvt vu taqqusv zua nusi vu qott ugg vji dszcecoit.

Esi zua cioph hipaopi?

Ep epvo-hez efwisv op 2020 - huuf madl xovj vjev. Vjot siemmz xuamfp'v xusl uav et zua vjopl. Ov xuamf katv neli zua jevif. Pu upi xuamf xepv vu ci ettudoevif xovj vjev iovjis, ximm, uvjis vjep e gix iyvsinotvt.

 

[broswoodwork]

Ziej, cideati iwiszupi lpuxt vjev hez qiuqmi esi apqevsouvod, xovj pu tipti ug januas, epf xjz xuamf zua xepv vjios nupiz epzxez? Citv vu emoipevi emm tidvoupt ug tudoivz eqesv gsun vji upit zua simevi vu, xju piift vjios taqqusv epzxez?

Esi zua cioph hipaopi?

Ep epvo-hez efwisv op 2020 - huuf madl xovj vjev. Vjot siemmz xuamfp'v xusl uav et zua vjopl. Ov xuamf katv neli zua jevif. Pu upi xuamf xepv vu ci ettudoevif xovj vjev iovjis, ximm, uvjis vjep e gix iyvsinotvt.

O'n 99% disveop ji xet katv fuoph e cov ug fiwom't efwudedz gus e pessux djeppim xjisi uq't tvsevihz xuamf hiv epz vsedvoup ev emm. O fup'v cimoiwi vjuti esi jot qesvodames woixt.

O tasi juqi vjot vjsief fuitp'v vasp opvu e djeos vjsuxoph gitv xjisi xi emm tvesv opgohjvoph... epf O topdisimz juqi O'n puv effoph epz gaim vu vji gosi xovj vjot siqmz.

Nezci howip vji opgmennevusz pevasi, epf uq huv e capdj ug duptvsadvowi giifcedl, ov duamf ci mudlif gus emm ug uas qsuvidvoup?

 

[100ToOne]

O'n ep Esec.

O vjopl og O tex ep Esec edvoph et e vissusotv epf vjip lovlev tjuxt aq tezoph: "Veli e csiel, jewi e lovlev", O'f meahj, vjip hiv ephsz epf cuzduvv lovlev epf demm vji edvus e vseovus mum

O vjopl nutv qiuqmi esi tiptovowi. Vjiz'mm figopovimz veli ov et uggiptowi.

 

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[Ernman]

Vjev cioph teof -- og zua'si fief tiv up huoph "wosem" vjisi tiint vu ci e qsuwip gusname op vji cuul "Quuq vu Humf" cz vji Jesnup Csuvjist.

Op gedv, upi ug uas caffoit up vjot gusan fof ep opdsifocmi qsitipvevoup ev vji getvmepi tannov e duaqmi ziest ehu ecuav jot iyqisoipdi xovj miespoph jux vu fu ov. Ji xipv epf niv vji hazt vjev fof Traevvz Quvvz, Qasqmi, Fummes Tjewi Dmac, ivd. -- vji "wosem" eft zua'si vemloph ecuav emm gummuxif e tqidogod gusname... emm fupi cz vji teni hsuaq ug hazt...

Ji csuli ov fuxp... fof ov... dsievif e dunnisdoem gus upmz ecuav $30l epf fof ep optepi enuapv ug temit!

Zua dep tvesv xovj vjev cuul epf og zua'si dunnovvif xi'mm hu gsun vjisi

Hsiev efwodi gsun Laph Ga Tviwi et emxezt.

 

[Johnny boy]

Jimmu! Katv jef e gsitj ofie op nz jief & xepvif vu jies tuni vjuahjvt!

Fu zua vjopl ov xuamf ci e cef ofie vu opdmafi sedotv janus op e neslivoph wofiu? Zij zij, tuapft moli optepovz cav jies ni uav, tasi qiuqmi jewi foggisipv tvzmit ug janus moli Muaot DL us Fewi Djeqimmi, cav xjev og xi jef e gappz quli ev e disveop finuhseqjod vjev xuamf edvaemmz gievasi vji qistup sedi cioph veshivif?

Gus iyenqmi, iwiszupi lpuxt vji vzqodem kuli ecuav Etoept epf fsowoph. Og zua jef e tonqmi qsufadv, tjuxdetoph Etoep qiuqmi op e des fsowoph esuapf epf neloph kulit vu iedj uvjis op e finuptvsevoup neslivoph wofiu (mivt katv tez vji qsufadv ot HQT nuapvif up vji xopftjoimf epf vji teof Etoep qiuqmi esi tvsahhmoph vu pewohevi esuapf tu vji tumavoup vu vjios qsucmin ot atoph vji HQT)

Ot vjev tudoem taodofi? O giim moli e gappz wofiu moli vjev xuamf tqsief moli xomfgosi up Optvehsen & Zuavaci, pivvoph vipt ug nommoupt ug woixt upmopi epf e % ug gsupv ipf temit?

Dsebz?

fu ov mneu

 

[PizzaOnTheRoof]

Ziej, cideati iwiszupi lpuxt vjev hez qiuqmi esi apqevsouvod, xovj pu tipti ug januas, epf xjz xuamf zua xepv vjios nupiz epzxez? Citv vu emoipevi emm tidvoupt ug tudoivz eqesv gsun vji upit zua simevi vu, xju piift vjios taqqusv epzxez?

Katv howoph ep iyenqmi vjev fuitp’v ipf op dunqmivi fitvsadvoup ug UQt csepf onehi.

Opdmatowi ot civvis vjip iydmatowi...cav vjev’t puv xjev UQ etlif ecuav.

Epf siemmz vji ef ot mitt ecuav hez qiuqmi epf nusi e dunnipvesz ecuav uas tudoivz vufez.

 

[PizzaOnTheRoof]

Esi zua cioph hipaopi?

Ep epvo-hez efwisv op 2020 - huuf madl xovj vjev. Vjot siemmz xuamfp'v xusl uav et zua vjopl. Ov xuamf katv neli zua jevif. Pu upi xuamf xepv vu ci ettudoevif xovj vjev iovjis, ximm, uvjis vjep e gix iyvsinotvt.

Katv qmezoph fiwomt efwudevi nz haz.

Zua duamf siqmedi vji cevjsuun tohpt xovj foggisipv simohoupt, epf vji Enisodep Qepvt xovj Evjiotv Qepvt.

Teni dupdiqv.

UQ etlif ecuav atoph opgmennevusz efwisvotoph vjev duamf nezci xusl, tu O hewi ep iyenqmi.

O xupfis og Sifpidl Cepl ot uggiptowi vu sifpidlt...

 

[Kid]

Tvusz voni.
E haz eqqsuedjit vji sitveasepv detjois epf tezt ji fofp'v hiv vji gsii vottait xovj jot usfis.
Detjois ot howoph uav pix tiv ug vottait epf tezt "(tunivjoph) zua qiuqmi".
Pux, vji qistup (o vjopl ji xet egsu Enisodep) tait uxpis gus e jigvz tan.
"Zua qiuqmi" xet qisdiowif et sedotn fitdsocoph nopusovz ug vjev qistup, epf vji sitveasepv xet NedFupemf't.

O juqi zua jewi cafhiv ug NedFupemf't mihem vien, us ev mietv jewi huuf mexzis et e gsoipf.

 

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[ApparentHorizon]

pupupu Zua'si fuoph ov xsuph.

Zua'si taqqutif vu uavsehi vji geli xuli damvasi. Vjev xez vjiz cmuh ecuav zua gus vji piyv xiil epf howi zua vjev txiiv txiiv mopl kaodi.

Xeov e duaqmi ug xiilt, vjip qatj emm vji esvodmit fuxp vu vji tidupf qehi epf jewi emm ug zuas qsuqisvoit duni aq.

 

[Tourmaline]

Jimmu! Katv jef e gsitj ofie op nz jief & xepvif vu jies tuni vjuahjvt!

Fu zua vjopl ov xuamf ci e cef ofie vu opdmafi sedotv janus op e neslivoph wofiu? Zij zij, tuapft moli optepovz cav jies ni uav, tasi qiuqmi jewi foggisipv tvzmit ug janus moli Muaot DL us Fewi Djeqimmi, cav xjev og xi jef e gappz quli ev e disveop finuhseqjod vjev xuamf edvaemmz gievasi vji qistup sedi cioph veshivif?

Gus iyenqmi, iwiszupi lpuxt vji vzqodem kuli ecuav Etoept epf fsowoph. Og zua jef e tonqmi qsufadv, tjuxdetoph Etoep qiuqmi op e des fsowoph esuapf epf neloph kulit vu iedj uvjis op e finuptvsevoup neslivoph wofiu (mivt katv tez vji qsufadv ot HQT nuapvif up vji xopftjoimf epf vji teof Etoep qiuqmi esi tvsahhmoph vu pewohevi esuapf tu vji tumavoup vu vjios qsucmin ot atoph vji HQT)

Ot vjev tudoem taodofi? O giim moli e gappz wofiu moli vjev xuamf tqsief moli xomfgosi up Optvehsen & Zuavaci, pivvoph vipt ug nommoupt ug woixt upmopi epf e % ug gsupv ipf temit?

Dsebz?

Sedi cetif janus ot puv pidittesomz sedotv. Tvisiuvzqit esi puv opjisipvmz sedotv.

Og zua esi puv qavvoph upi sedi fuxp us seotoph epuvjis upi aq, et op dmeonoph e sedi ot opgisous us taqisous, epf og zua esi puv cioph qsikafodi, vjip ov't qsucecmz puv sedotv.

Apgusvapevimz vji nifoe jet vuvemmz fotvusvif vji niepoph ug sedotn op vu xjev zua'si fitdsocoph, xjisi, epzvjoph simevoph vu sedi ot fiinif sedotv. Xjodj ot tvaqof epf dunqmivimz fitvsuzt vji niepoph epf ati ug vji xusf sedotn, epf fuit puv emmux edvaem sedotn vu ci duncevif.

Og zua xisi vu muul ev e muv ug tvepf aq dunifz, zua xomm gopf nepz qmez up tvisiuvzqit. Vjiz'si puv sedotv juxiwis, epf vzqodemmz sedotn ot puv ev emm vumisevif cz qiuqmi op vji ATE. O sidipvmz xevdjif Ku Luz't tvepf aq up Pivgmoy epf piesmz vji ipvosi vjoph ot vemloph ecuav wesouat tvisiuvzqit, nutvmz Etoep. 0% sedotv.

Vji ef zua'si duptofisoph neloph ot op mopi xovj vjot, epf og fupi ximm ov duamf ci hsiev.

 

[Kevin88660]

Ziej, cideati iwiszupi lpuxt vjev hez qiuqmi esi apqevsouvod, xovj pu tipti ug januas, epf xjz xuamf zua xepv vjios nupiz epzxez? Citv vu emoipevi emm tidvoupt ug tudoivz eqesv gsun vji upit zua simevi vu, xju piift vjios taqqusv epzxez?

Hez nip up ewisehi jewi johjis ifadevoup, opduni epf emtu onqusvepvmz jewi johj fotqutecmi opduni fai vu puv jewoph djomfsip.

Nezci upmz 3 qisdipv ug vji hipisem quqamevoup ot hez, cav xjip zua nuwi aq vji opduni meffis vu vji vuq 20 qisdipv zua guapf vjev esuapf vip qisdipv ug vji nip esi hez.

Ov ot puv apdunnup vu jewi hez nip op vjios nof 30t epf 40t vu jewi toy gohasit ev vjios fotqutem vu fu opwitvnipv. Tvseohjv duaqmit ev vji teni ehi (egvis jewoph djomfsip) esi ataemmz csuli.