I'm thinking about this for a while. Philip Kotler defined marketing as "Meeting needs profitably".I believe this definition applies not only to marketing but to the whole business. A solid business is something that meets needs profitably. Or in Fastlane speak "Helping others without going broke". I think this summarizes the Fastlane philosophy in a nutshell.
What do you guys think? Can you better explain the Fastlane philosophy in a sentence?
What do you guys think? Can you better explain the Fastlane philosophy in a sentence?
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