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GOLD! Text / SMS Marketing, Any Case Studies from Fastlaners?

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amp0193

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It’s too personal a channel.
I used to think the same. I think you're in the minority now.

We would get very occasional complaints, but none since making sure to only text opt-ins.

Text is becoming less personal than it used to be.
 

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minivanman

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If my phone rings, I need to answer it. If someone texts me, I can take care of it when I have time. That seems WAY less personal to me. Not only that, I have proof of everything and a few times when I got lost on my income for the washer & dryer business, all I had to do was go back and there it was..... I text my wife for every sale and she puts it in a spread sheet for my office girl to record. And, I have every text anyone has ever sent me through phone and any other means (Voice/Phone.com). If someone says they bought something from me in August 2014, I quickly pull it up and not have to ask anyone else to help find it. I never erase a text.
 

Louisv

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I haven't used SMS specifically, but I used texting marketing through Facebook Messenger chatbots.

Biggest advantages I've seen:
1. Superfast response to your marketing campaigns - you can see if they're going to be successful in the 30 minutes after you scheduled the texts.
2. Pretty much every person is your contact list will see your message.
3. Engagement is sky-high - if you put links, expect 30-90% click-through rates.

For example, a random campaign I did in the past:
28091

These were the stats after 1 hour, which are pretty solid.
 

newzzy2

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SMS marketing was the best choice of our company, cause it made our client's database twice bigger. And at some point, we've decided to order a complete and comprehensive bulk sms service for making notifications for our clients. [link removed by mod]
 
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tmb22

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I just got a letter in the mail about a lawsuit against Codefied Inc. (d/b/a Housecall Pro) because they violated the Telephone Consumer Protection Act. They're settling for $2.2M. Not sure how all it applies here, but just throwin it out there for everyone to be careful.....
 

Envision

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Just ran a few campaigns yesterday for Black Friday. Crushed it, 1000% Roi. Also had a client do 5 figures on one text. Its super lucrative and untapped currently.
 

ajss

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Which would be better way to bring back the customer who left item in cart

Email reminder or SMS reminder?

I have been using auto email reminder till now but never tried SMS reminder yet. Looking at above success rate I think I should start implementing it.


Regards,
AJSS,
ashishjain0126@gmail.com
 
Last edited:

csalvato

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Which would be better way to bring back the customer who left item in cart

Email reminder or SMS reminder?

I have been using auto email reminder till now but never tried SMS reminder yet. Looking at above success rate I think I should start implementing it.
Don’t blindly implement it. Test it
 

RazorCut

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Which would be better way to bring back the customer who left item in cart

Email reminder or SMS reminder?

I have been using auto email reminder till now but never tried SMS reminder yet. Looking at above success rate I think I should start implementing it.

The sensible way forward is to split test it and compare the results.
 

AllenCrawley

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Which would be better way to bring back the customer who left item in cart

Email reminder or SMS reminder?

I have been using auto email reminder till now but never tried SMS reminder yet. Looking at above success rate I think I should start implementing it.
Why not both?

We actually use email, SMS and FB messenger for all cart and checkout abandons.
 

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Tom.V

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Follow up on this.

Hit all of the channels.

We email, SMS, ringless voicemail, FB ad remarketing, Manychat to FB messenger (new policy compliant), Google Ads (all of them), and pick up the phone to call.

Sms is really great though and one of my new favs since finding my new tool for it.

We are also offering SMS and email automation to our clients which goes even further.
 

Ronak

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I have a google voice# set up to receive texts and forward them to my customer service email. Don't get a lot of volume overall, but lots of people have commented that they appreciate being able to text vs sending an email.
 

ajss

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Yes, currently I am just testing around the sms reminder and if it works out I will keep both (email and sms reminders).
 

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