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GOLD! Text / SMS Marketing, Any Case Studies from Fastlaners?

amp0193

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It’s too personal a channel.
I used to think the same. I think you're in the minority now.

We would get very occasional complaints, but none since making sure to only text opt-ins.

Text is becoming less personal than it used to be.
 

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minivanman

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If my phone rings, I need to answer it. If someone texts me, I can take care of it when I have time. That seems WAY less personal to me. Not only that, I have proof of everything and a few times when I got lost on my income for the washer & dryer business, all I had to do was go back and there it was..... I text my wife for every sale and she puts it in a spread sheet for my office girl to record. And, I have every text anyone has ever sent me through phone and any other means (Voice/Phone.com). If someone says they bought something from me in August 2014, I quickly pull it up and not have to ask anyone else to help find it. I never erase a text.
 

Louisv

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Oct 15, 2019
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I haven't used SMS specifically, but I used texting marketing through Facebook Messenger chatbots.

Biggest advantages I've seen:
1. Superfast response to your marketing campaigns - you can see if they're going to be successful in the 30 minutes after you scheduled the texts.
2. Pretty much every person is your contact list will see your message.
3. Engagement is sky-high - if you put links, expect 30-90% click-through rates.

For example, a random campaign I did in the past:
28091

These were the stats after 1 hour, which are pretty solid.
 

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