The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

Tactics For Validating Product Demand

Remove ads while supporting the Unscripted philosophy...become an INSIDER.


New Contributor
Jan 23, 2018
Fort Worth, TX
I have heard that it's best to talk to actual customers about your problem/solution in real life.

I have tried to do this before. I had an idea for specialized headphones for solving noisy office environment without going deaf.

I visited a high rise commercial center where a lot of people worked. At around 4:00PM, I caught a couple dozen people going home from work. Most people I approached quickly shut me down for an interview. A few had rather visceral reactions to being approached by a random stranger albeit a polite one.

Finally there were some 30 people who gave me a few minutes of their time for a problem/solution interview. Most of the interviews went along the lines of.....noise in the office is a big problem.....a common solution they used was headphones albeit damaging to long term hearing.

After everything was said and done, I felt like the whole process of interviewing people in real life was a bit cringy. Even though I had validated my problem/solution, I didn't feel like I had gained valuable insight on whether my idea had good growth potential. Potential that someone could commit years of their life to. E.g. most people wouldn't want to commit to a new fashion line business or donuts business. The demand is irrational for the former and local demand is small for the latter.

So I guess my question is what are some good tactics to validate a product? Especially if this validation motivated you to take a plunge on an idea.

Don't like ads? Remove them while supporting the forum. Subscribe.


Gold Contributor
Speedway Pass
Mar 1, 2016
I had validated

You haven't validated your idea. Here's the better way.

Make a shopping website with pictures of your product. Make it full funnel until last purchase page.
Drive some traffic from FB ads.
When they'll click to last page of buying, tell them that you are out of stock and grab their email.

Check how much you pay for ads, how many people "almost bought" and whats your profit per product to see if numbers play in your favor.

If you'd do that, you'd have validated your idea.

Good luck.

Sponsored Offers

  • Sticky
FEATURED! Introducing... WEALTH EXPO$ED, A Short Story By MJ DeMarco
Hi Mj, I just bought it. And reading it. I think is a great idea to write using the stories to...
  • Sticky
MARKETPLACE Fox Web School "Legend" Group Coaching Program 2020
Great post @Fox, very much appreciated! How can I reach out to you? I sent you a PM a while...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
Hey @Lex DeVille ! Having some issues with the NOREGRETS code? Udemy thinks it has expired...
  • Sticky
MARKETPLACE Grow Your Business With a Book (An Unorthodox Marketing Strategy That Built One of the Largest...
Are you looking for a new, lesser-known but potentially very lucrative source of leads to your...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Just got off the phone with @LightHouse. Having just a 45 minute conversation with him has...
  • Sticky
MARKETPLACE Kill Bigger Incubator
@Kak Thanks for the reply. Whats interesting is that I have an idea that's been cooking which...

Forum Sponsor


New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom