Andy Black
Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
My suggestion:Hey guys, new here! I'm almost done reading the millionaire Fastlane and it's opened my eyes. However, I had a question. In the book, MJ says that a Service-Based Business Model (SBBM) is limited in growth and scalability. What do you think? Because before starting the book, I was getting things ready to start my own SMMA. An SMMA solves a problem for a company, right?
Pick a paid service you can provide businesses.
Start helping people with it. Figure out how to get paid for it. Get case studies and good at it.
Specialise in who you help, what you help them with, and how you do it. (You'll figure this as you go along rather than navel gazing before you start.)
Scale by helping more businesses and/or increasing prices. Lots of ways to do this, including hiring people (aka building an agency) so you can serve more clients, going upstream and serving bigger clients (maybe as a consultancy), going downstream and serving smaller clients (maybe as a productised service or SaaS or selling your process/courses/etc).
If you can help businesses with a particular marketing channel then maybe you can sell your own products using the same strategies, effectively making your own business a client of your agency.
Lots of ways to scale. You've got to start first though.
Here's a path, but you can skip steps or expand into others rather than moving along the path:
Employee -> Freelancer/Consultant -> Agency -> Productised Service -> Platform
These podcasts might help:
www.tropicalmba.com/services
www.tropicalmba.com/consulting