Sending 1,000 Emails/Day?

[GetShitDone]

I've mined a 40,000 person list of people within my target demographic via a database that finds emails from LinkedIn data.

I want to put them into a cold email campaign sequence that I created (Each prospect receives 6 emails over 21 days UNLESS they respond which is when the sequence pauses).

I am using Apollo (Email Software) + SendGrid (Mass Email Software That Allows You To Mass Email) + MailWarms (Email Warmup Software).

Currently, MailWarms has started from 2 emails a day and is warming up to 40 emails/day by next week.

Once I get to 40 emails/day, my goal is to launch my email campaign towards my 40,000 person list.

I will be increasing the # of emails by day by 20% (Eg. 40 emails/day to 48 emails/day, to 58 emails/day, and so fourth).

I will do these increases till I get to 1,000 emails/day.

My question to anyone with email marketing experience (of this magnitude and in general), do you think its a good plan to hit my goal of 1,000 emails/day with high deliverability rates?

PS: The software I'm using (SendGrid)'s case for having high deliverability rates for mass emailing is here if anyone is wondering about the emails landing in the spam box.

 

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[pumpking]

Watching. I know if you're sending from a google email address you have to ramp up quite slowly to avoid being marked as a spammer. Not sure about other systems...

 

[Nick T]

What are you selling?

I imagine its consulting/marketing...

I have mass emailed both for consulting and for ecommerce... being the list is from linkedin I am going to go with consulting/marketing.

"My question to anyone with email marketing experience (of this magnitude and in general), do you think its a good plan to hit my goal of 1,000 emails/day with high deliverability rates? "

Delivering is step 0... What you should be looking at is open rate, click through rate, and conversion rate.

Outside of the spam aspect of them not opting in to be marketed too...

If you have a proven conversion system to cold traffic and have something with value, then I am not sure why it would be a "bad" plan.

Prove out that it converts before you do any scaling it up, and look into CAN-SPAM.

A Quick Guide to Sending CAN-SPAM Compliant Cold Emails | Mailtrap

Looking for transparent and comprehensible information on how the CAN-SPAM act relates to cold emailing? Check out our detailed guide.

blog.mailtrap.io

 

[Andy Black]

Damn. There’s a podcast about doing this sort of stuff that was very interesting, and the guys were quite funny. The name escapes me. I even bought the short paperback book and whizzed through it. I’ll dig that out and from the name of the book you can find the podcast.

 

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[Andy Black]

Here’s the book:

 

[therealmark]

SendGrid sucks. Don't believe the hype. That's just marketing fluff you linked to.

SendGrid is really just a transactional email platform. They have a zero-tolerance for cold emails.

The reality is you will get marked as spam by some of your recipients and SendGrid will close your account with zero warning. Be prepared for this to happen because it will happen.

Keep all email templates, marketing copy, and lists out of SendGrid so you don't get burned.

You are much better off paying up for a service that is focused on Cold Emails. smartreach.io looks good but there are a dozen others to choose from too.

 

[SEBASTlAN]

I've done it in the past with no issues.

 

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[GetShitDone]

SendGrid sucks. Don't believe the hype. That's just marketing fluff you linked to.

SendGrid is really just a transactional email platform. They have a zero-tolerance for cold emails.

The reality is you will get marked as spam by some of your recipients and SendGrid will close your account with zero warning. Be prepared for this to happen because it will happen.

Keep all email templates, marketing copy, and lists out of SendGrid so you don't get burned.

You are much better off paying up for a service that is focused on Cold Emails. smartreach.io looks good but there are a dozen others to choose from too.

Thanks for the heads up.

I looked at Smartreach.. it looks like a typical email marketing software (eg. MailCheat(Chimp), lemlist, etc) and the same as what I'm using which is Apollo.

Are you basically saying to do this all without SendGrid? (I'm using SendGrid's servers basically due to the high volume of emails and using Apollo as the email marketing software)

Damn. There’s a podcast about doing this sort of stuff that was very interesting, and the guys were quite funny. The name escapes me. I even bought the short paperback book and whizzed through it. I’ll dig that out and from the name of the book you can find the podcast.

Thanks for this, will check it out.

Watching. I know if you're sending from a google email address you have to ramp up quite slowly to avoid being marked as a spammer. Not sure about other systems...

By google address, do you mean (Eg. name@gmail.com)? As I'm using my company email address which is connected to GoDaddy/GSuite..

What are you selling?

I imagine its consulting/marketing...

I have massed emailed both for consulting and for ecommerce... being the list is from linkedin I am going to go with consulting/marketing.

"My question to anyone with email marketing experience (of this magnitude and in general), do you think its a good plan to hit my goal of 1,000 emails/day with high deliverability rates? "

Delivering is step 0... What you should be looking at is open rate, click through rate, and conversion rate.

Outside of the spam aspect of them not opting in to be marketed too...

If you have a proven conversion system to cold traffic and have something with value, then I am not sure why it would be a "bad" plan.

Prove out that it converts before you do any scaling it up, and look into CAN-SPAM.

A Quick Guide to Sending CAN-SPAM Compliant Cold Emails | Mailtrap

Looking for transparent and comprehensible information on how the CAN-SPAM act relates to cold emailing? Check out our detailed guide.

blog.mailtrap.io

Gotcha and yes its consulting/marketing.

However, I want to sustainable get to 1,000/day. One of the posters above said I'd get marked as Spam with one of the softwares I'm using - hence my spam concern before worrying about open rate, conversion, etc

Your advice makes sense though, but I want to make sure I even get in the main inbox before being marked as spam.

 

[pumpking]

By google address, do you mean (Eg. name@gmail.com)? As I'm using my company email address which is connected to GoDaddy/GSuite..

Meaning any address connected with GSuite. I had my email setup with my own domain as well, but because it was running through the google ecosystem, there were algorithms in place to watch out for spikes in emails. I was advised that you can start small and ramp it up however, as a workaround, to the tune of 15-25 additional emails on an every other week basis up to 150-200 emails per day.

Another workaround could be to setup multiple email addresses, although there will be an additional cost with Google to do that. I don't know for sure if they monitor emails per address or per domain though.

Maybe a good idea to investigate alternative email servers you can use that specifically permit the volumes you want to send!

 

[GatsbyMag]

I already started my own marketing campaign awhile ago, I'm using an email server provided to me by namecheap and I'm also using my siteground email. Hoping I haven't been auto-marked as spam and my efforts have not gone to waste!

 

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[GetShitDone]

SendGrid sucks. Don't believe the hype. That's just marketing fluff you linked to.

SendGrid is really just a transactional email platform. They have a zero-tolerance for cold emails.

The reality is you will get marked as spam by some of your recipients and SendGrid will close your account with zero warning. Be prepared for this to happen because it will happen.

Keep all email templates, marketing copy, and lists out of SendGrid so you don't get burned.

You are much better off paying up for a service that is focused on Cold Emails. smartreach.io looks good but there are a dozen others to choose from too.

I contacted SmartReach and they seem pretty good, but still wondering the difference between them and Apollo which is the email marketing software I'm using.

It seems like SendGrid is going to be a waste of time or no effect on me (I'm not sending my emails through them, I'm sending emails through the Apollo email marketing software, but using SendGrid's servers so just curious)

Meaning any address connected with GSuite. I had my email setup with my own domain as well, but because it was running through the google ecosystem, there were algorithms in place to watch out for spikes in emails. I was advised that you can start small and ramp it up however, as a workaround, to the tune of 15-25 additional emails on an every other week basis up to 150-200 emails per day.

Another workaround could be to setup multiple email addresses, although there will be an additional cost with Google to do that. I don't know for sure if they monitor emails per address or per domain though.

Maybe a good idea to investigate alternative email servers you can use that specifically permit the volumes you want to send!

Yeah I hear you. SmartReach above has a multiple user feature.

 

[pumpking]

Oh yeah one tip I forgot, make sure you always include an option to unsubscribe at the bottom of your messages. Not including that can be what makes the difference between being considered spam vs. legitimate marketing.