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Which route would you recommend?

  • FBA

  • Website

  • Big Concept


Results are only viewable after voting.

felixwinkler

New Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Mar 29, 2020
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Karlsruhe, Germany
I wanna start selling my own product soon (still have to look for one btw xD), however, I'm unsure whether I should start with my own website or with FBA.

Going for the website would basically be the concept MJ and Tim Ferriss (4-Hour Work Week) recommend, even though I don't quite know their opinion on selling on Amazon. I'd basically pick a niche, look for existing products and offers and skew value.
As for FBA, I have two courses that teach everything extremely well with clear criteria for products to look for.

Basically, the main difference between the two would be the sales channel, however, if I would be starting out with FBA I could always expand to my own website later and vice versa.

Also, this won't be a project for a lifetime for me, I'll always continue to work on further ideas and concepts, I just think this is a better idea than starting out with a giant project (think of something like Apple) right away as I currently don't have any real stream of income (even though I already have a lot of experience, a solid network, and some funding).

As for simplicity, I attached a poll below. I'd still highly appreciate a detailed answer about your opinion and why you think so. Thank you so much in advance!
 

Kid

Gold Contributor
Speedway Pass
Mar 1, 2016
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Amazon -> Amazon + Your website -> Your website mostly.

You could start both (Am+your web), its really very little time to setup own e-shop (assuming Shopify or something).

Amazon- because its fastest verification of your product.
Your website, because it's where you have real control.

Product and value skew is much more important.
Sales channel is a secondary thing most of the time.


When you verify that there's demand for product, people might start looking for your brand in google so ultimately you should have your website there.
 

B.Cotter

Contributor
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Apr 23, 2020
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Northern VA
I'm fairly certain MJ detailed his opinion with selling on Amazon in his books. Amazon as your sole sales channel is bad news. You have no control. Amazon can ban/revoke your ability to sell in a heartbeat, and for nothing at all. From other horror stories I've heard, they can do it without warning and if you try to have your account reinstated it can be a long, painstaking process.

If you have your own website, you have the control. Then you can leverage other platforms such as Amazon to increase sales, marketing and exposure, but if something bad happens on one of those platforms you aren't left out in the cold scrambling to get back up and running.
 

SteveD

New Contributor
Read Millionaire Fastlane
Apr 14, 2020
6
8
14
Gloucestershire, England
I wanna start selling my own product soon (still have to look for one btw xD), however, I'm unsure whether I should start with my own website or with FBA.

Going for the website would basically be the concept MJ and Tim Ferriss (4-Hour Work Week) recommend, even though I don't quite know their opinion on selling on Amazon. I'd basically pick a niche, look for existing products and offers and skew value.
As for FBA, I have two courses that teach everything extremely well with clear criteria for products to look for.

Basically, the main difference between the two would be the sales channel, however, if I would be starting out with FBA I could always expand to my own website later and vice versa.

Also, this won't be a project for a lifetime for me, I'll always continue to work on further ideas and concepts, I just think this is a better idea than starting out with a giant project (think of something like Apple) right away as I currently don't have any real stream of income (even though I already have a lot of experience, a solid network, and some funding).

As for simplicity, I attached a poll below. I'd still highly appreciate a detailed answer about your opinion and why you think so. Thank you so much in advance!
I was in the exact same position as you, so can share my insights into your question. I sell a private label product and decided to start selling using Amazon FBA first.

My product has started selling well, so this has verified to me that there is a demand for my product and now I will look to create a shopify store. I plan to ship my product to a fulfillment centre which syncs with shopify to keep the process as automated as possible. Should anything ever happen to my Amazon account, I will have this sales channel to fall back on.

Hope this helps!

Steve
 

Martzee

Bronze Contributor
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I've Read UNSCRIPTED
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Oct 6, 2020
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130
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Denver, Colorado, United States
I wanna start selling my own product soon (still have to look for one btw xD), however, I'm unsure whether I should start with my own website or with FBA.

Going for the website would basically be the concept MJ and Tim Ferriss (4-Hour Work Week) recommend, even though I don't quite know their opinion on selling on Amazon. I'd basically pick a niche, look for existing products and offers and skew value.
As for FBA, I have two courses that teach everything extremely well with clear criteria for products to look for.

Basically, the main difference between the two would be the sales channel, however, if I would be starting out with FBA I could always expand to my own website later and vice versa.

Also, this won't be a project for a lifetime for me, I'll always continue to work on further ideas and concepts, I just think this is a better idea than starting out with a giant project (think of something like Apple) right away as I currently don't have any real stream of income (even though I already have a lot of experience, a solid network, and some funding).

As for simplicity, I attached a poll below. I'd still highly appreciate a detailed answer about your opinion and why you think so. Thank you so much in advance!
So, to understand, you don't have a product yet (and still have to look for it) but looking for places where to sell it? Yeah, that makes a lot of sense...
 

Riviera2012

Contributor
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Dec 19, 2017
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Europe
You can do both.

Each has pros and cons.

Your website: you have more control, you can control conversions (and understand what marketing campaigns bring you sales), you can change the whole environment.

Amazon: People trust and buy more easily knowing its guarantee and its speed of delivery.
 

amp0193

Legendary Contributor
EPIC CONTRIBUTOR
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May 27, 2013
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I think this is a bad question, as the type of product you’re going to sell is going to, in part, determine where it’s best to sell.

And really, if you have a good product, it will virtually sell itself... and so the answer is everywhere you can.

So focus first on finding a strong unmet need and developing a product to meet that need.
 

Clay Alexander

Contributor
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Sep 22, 2020
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Definitely start by selling on amazon. This is the fastest way to find out if there is demand for your product with the amount of eyeballs you will get on it. The razor sharp competition on there will sharpen your game.

If you instead build a website, no one will come to your website. Why would they. So now you must learn online advertising and spend $$$ to get traffic. Which would have been free on amazon.

The first reply in the thread by Kid was right. Amazon to start, always promote your site in packaging etc, build up your own site over time, aim to transition most sales to your website and away from amazon over time.
 

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