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Hello there,
I’m new to the fastlane forums (see my introduction here) and I would like to share my progress selling my own product with you.
My initial goal is to quit my job and focus on the product. To do this I am aiming for €2000 profit per month.
My other goal is to get the highest conversion rate possible and recruit affiliates.
I hope that this progress thread will help you if you are also thinking about selling your own product and if you have any questions, just ask! And if you want to help out, I am all ears!
Beginning of 2014 I finally launched my own brand/product.
I’m not going to tell what it exactly is but what I can tell you is that it is a product which appeals to a broad demographic, men and women from all ages.
My site:
- has currently 5 pages.
- Layout: sidebar with menu, payment/shipping logo’s and call to action order button. Right side content
- Home page contains content and pictures to sell the product with CTA
- the other pages are: “how does it work”, “faq”, testimonials” and “order page”
How do I present my product on the order page:
- currently I have 3 packages that are presented in a “compare” table
- first package contains enough items to start and cost €39
- second package contains double the items + one additional item and costs €49
- third package contains the same as the second one, + 2 additional items. Costs €59
my profit margin is 50%
Traffic:
I’m currently only using google adwords to generate traffic.
Getting ~30 click a day.
Conversion rate is ~3% .
cpc prices are still high, even with my 15%+ CTR ads… so my end profit is really really low.
The reason the volume is so low is because I’m only targeting 2 countries: The Netherlands and Belgium.
Why: shipping costs, if I go broader my shipping costs double.
I’ve contacted a few fulfillment centers, and they are all telling me that they only want to work with me doing a minimum of 10 shipments per day.
Another thing is that I still want to test my product packages and that’s hard to do when your products are at the fulfillment center. (IE: offering 2 packages, offering 3 packages, change up the product a bit.. etc. )
But to do this with low volume will take months…. So I still have to figure this one out (other traffic source?).
So my main goal now is to increase the conversion rate
- Get great copy instead of my own lame copy
- Test out different product packages and prices
A week ago I contacted a great copywriter (well known on WF) and we discussed my site. He suggested I needed a whole different site layout, to much distractions and some other stuff, and one of his students will write new copy for me under his guidance since he is to expensive for me (asks 5k+ for copy).
Timeframe would be 2-3 weeks.
I will design a new product package compare table with only 2 packages instead of 3, and make the contrast much higher between the two so that it will look more like a great offer.
So I will offer the “first” package that includes enough to start for €49
And a “second” package that includes double the items + 3 additional items from €139 for only €59!
will report back....
I’m new to the fastlane forums (see my introduction here) and I would like to share my progress selling my own product with you.
My initial goal is to quit my job and focus on the product. To do this I am aiming for €2000 profit per month.
My other goal is to get the highest conversion rate possible and recruit affiliates.
I hope that this progress thread will help you if you are also thinking about selling your own product and if you have any questions, just ask! And if you want to help out, I am all ears!
Beginning of 2014 I finally launched my own brand/product.
I’m not going to tell what it exactly is but what I can tell you is that it is a product which appeals to a broad demographic, men and women from all ages.
My site:
- has currently 5 pages.
- Layout: sidebar with menu, payment/shipping logo’s and call to action order button. Right side content
- Home page contains content and pictures to sell the product with CTA
- the other pages are: “how does it work”, “faq”, testimonials” and “order page”
How do I present my product on the order page:
- currently I have 3 packages that are presented in a “compare” table
- first package contains enough items to start and cost €39
- second package contains double the items + one additional item and costs €49
- third package contains the same as the second one, + 2 additional items. Costs €59
my profit margin is 50%
Traffic:
I’m currently only using google adwords to generate traffic.
Getting ~30 click a day.
Conversion rate is ~3% .
cpc prices are still high, even with my 15%+ CTR ads… so my end profit is really really low.
The reason the volume is so low is because I’m only targeting 2 countries: The Netherlands and Belgium.
Why: shipping costs, if I go broader my shipping costs double.
I’ve contacted a few fulfillment centers, and they are all telling me that they only want to work with me doing a minimum of 10 shipments per day.
Another thing is that I still want to test my product packages and that’s hard to do when your products are at the fulfillment center. (IE: offering 2 packages, offering 3 packages, change up the product a bit.. etc. )
But to do this with low volume will take months…. So I still have to figure this one out (other traffic source?).
So my main goal now is to increase the conversion rate
- Get great copy instead of my own lame copy
- Test out different product packages and prices
A week ago I contacted a great copywriter (well known on WF) and we discussed my site. He suggested I needed a whole different site layout, to much distractions and some other stuff, and one of his students will write new copy for me under his guidance since he is to expensive for me (asks 5k+ for copy).
Timeframe would be 2-3 weeks.
I will design a new product package compare table with only 2 packages instead of 3, and make the contrast much higher between the two so that it will look more like a great offer.
So I will offer the “first” package that includes enough to start for €49
And a “second” package that includes double the items + 3 additional items from €139 for only €59!
will report back....
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