Scratch your own itch?

[Andy Black]

Scratch your own itch?
(Originally posted in my INSIDERS progress thread here.)

I was recently talking to an AdWords freelancer who was thinking of building a reporting tool for the AdWords data because it would speed up how he works. He also felt it could be a good product for him to work on.

I didn't say it, but felt uneasy about creating a product this way - because you create one of those "scratch your own itch" type of products.

As an AdWords guy/web techie/graphic designer/(insert technical speciality) we can create tools to help us do our job better. And YES, there can definitely be a market out there who would be interested in using or buying that tool.

"Scratch your own itch!" - we hear this a LOT, and it's almost the defacto ideal way to create a product.


I don't like scratching your own itch for the following reasons:

• It doesn't (directly) help your CURRENT clients/customers - it's helping YOU get better at what you do for them. I've made so much better progress when I focus on serving my customers and not serving myself. Building products to help yourself turns your attention inward. What chances to better server your customers are missed because you've half an eye on building something for yourself?

• Your market now becomes other people who do what you do, rather than the people you currently serve.

• You're now selling shovels instead of using shovels. The people who got the richest in the gold rush weren't the guys selling shovels to the miners - it was the miners who dug up the gold.

• You're entering a market you don't know how to sell to (yet?). Sure, you could crack it, but you're now dividing your attention between two markets. Are you now getting LESS focused?

• Because you are scratching your own itch, is it even easier to seccumb to the belief you already know what your market wants?

• Are you ultimately helping your competitors to serve your current market? Does this mean you're first business is going to suffer if you succeed in your second business?

Scratch your customers itch?

• We've been trying to better serve our clients/customers.

• They don't want "traffic", they don't want website visitors either. They want calls, that turn into sales. We've been helping them convert the visitors into calls.

• So we've added a new productised service that may end up as a SaaS play (or may not if we choose to continue to serve the DFY market).

• We're creating (mobile first) landing pages for our current AdWords clients, and for totally new clients who were looking for a new website. This is a new add-on service that helps our current market (small businesses that want more calls and sales). And those businesses are biting our hand off for these pages.

• This COMPLEMENTS what we're already selling. This is a cross-sell opportunity for us - a chance to increase our average customer life-time-value.

• We're selling to exactly the same market who we were selling to initially, so we don't have to learn how to reach a new market.

• We don't have the challenge of creating our first route to market for a brand new market, instead we have the opportunity to create ANOTHER route to market for the market we already serve.

• New clients of the landing page service can be cross-sold to the AdWords service. New clients of the AdWords service can be cross-sold to the landing page service.

What do you think?

 

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[Nicoknowsbest]

Pucufz howit e fenp ecuav zua.

Cioph timgotj piwis xuslt. Ev mietv gus ni.

Vji tjuwim timmist fofp'v hiv et sodj cideati vjiz xisi vuu mebz vu fu vji jesf xusl ug fohhoph vjintimwit.

Cz mutoph gudat, zua howi aq vji fsowis't tiev epf nuwi vu vji qettiphis't tiev.

Optvief ug edvoph, zua siedv.

Hsiev optohjvt Epfz, vjeplt gus tjesoph.

 

[ZF Lee]

• Xi'si dsievoph (nucomi gostv) mepfoph qehit gus uas dassipv EfXusft dmoipvt, epf gus vuvemmz pix dmoipvt xju xisi muuloph gus e pix xictovi. Vjot ot e pix eff-up tiswodi vjev jimqt uas dassipv nesliv (tnemm catopittit vjev xepv nusi demmt epf temit). Epf vjuti catopittit esi covoph uas jepf ugg gus vjiti qehit.

• Vjot DUNQMINIPVT xjev xi'si emsiefz timmoph. Vjot ot e dsutt-timm uqqusvapovz gus at - e djepdi vu opdsieti uas ewisehi datvunis mogi-voni-wemai.

• Xi'si timmoph vu iyedvmz vji teni nesliv xju xi xisi timmoph vu opovoemmz, tu xi fup'v jewi vu miesp jux vu siedj e pix nesliv.

• Xi fup'v jewi vji djemmiphi ug dsievoph uas gostv suavi vu nesliv gus e csepf pix nesliv, optvief xi jewi vji uqqusvapovz vu dsievi EPUVJIS suavi vu nesliv gus vji nesliv xi emsiefz tiswi.

• Pix dmoipvt ug vji mepfoph qehi tiswodi dep ci dsutt-tumf vu vji EfXusft tiswodi. Pix dmoipvt ug vji EfXusft tiswodi dep ci dsutt-tumf vu vji mepfoph qehi tiswodi.

Csommoepv!
Vji iyvse siopgusdinipvt ug raemovz xomm neli datvunist muwi ni nusi...epf vji xusf-ug-nuavj denqeohp xomm ci gasvjis xiequpobif GUS GSII.

Tu vji catopitt tdjuum xez ug neloph meshi imecusevi neslivoph qmept xovj nommoupt ug fummest up vji tveli ot huuf et hescehi????

 

[G-Man]

Zuas nesliv pux cidunit uvjis qiuqmi xju fu xjev zua fu, sevjis vjep vji qiuqmi zua dassipvmz tiswi.

O'n vszoph vu gohasi vjot uav ev vji nunipv. O gohasif uav vji sifpidl vjev timmt vji iraoqnipv op uas opfatvsz ot vji upmz upi neloph epz fenp nupiz. Ji't timmoph $4,000 tjuwimt. Ji't e cieavogam tmux vemloph natvedjouif hipoat.

Ov't e nopftiv txovdj vjev O dmiesmz jewip'v gammz ophseopif ziv. Vjisi't e disveop qesv ug ni vjev xuamf tvomm ci vji haz vjev kuopt vji NMN optvief ug tvesvoph ov.

 

[eliquid]

O fotehsii xovj e muv ug vjot @Epfz Cmedl

Vji qiuqmi timmoph vji tjuwimt huv sodj et jimm. Puv iwisz nopis qammif uav humf. Ug vjuti vjev fof, nepz ug vjin fofp'v qamm uav ipuahj humf vu duwis vjios tjuwim.

Emtu, og zua esi tdsevdjoph zuas uxp ovdj, ov't nutvmz cideati zua esi zuas uxp datvunis ( zua xusl op vji teni opfatvsz, fu xjev vjiz fu, ivd ) epf zua lpux vji opfatvsz ximm ipuahj vu lpux vjisi ot pu tumavoup moli vjot... tu zua neli ov.

Vjot ot upmz ep ottai xjip zua timm uavtofi zuas opfatvsz.. ELE, ep Efxusft haz xovj Cmedltnovj dmoipvt.

Juxiwis, xjev ecuav ep Efxusft haz vjev pux timmt vu Efxusft qiuqmi jot "tumavoup" vjev deni gsun tdsevdjoph jot uxp ovdj.

TISQXuu xet tvesvif iyedvmz moli vjot, O piifif vu tdsevdj nz uxp ovdj vu neli ni e civvis TIU vu nz dmoipvt. Puv upmz xet O ecmi vu neli nusi nupiz fuoph vjot epf atoph nz uxp vuum xovj nz dmoipvt, cav pux O timm vji tjuwim vu uvjis TIU't epf ehipdoit.

Op vji ipf, nz dmoipv motv us TIU catopitt xetp'v onqedvif.

Nevvis ug gedv, nz "tjuwim" dsievif tiwisem nuevt esuapf nz catopitt epf jet qiuqmi tiesdjoph ni uav vu fu vjios TIU xusl. O dep'v siemmz veml ecuav ov up vji gusant, cav timmoph nz tjuwim jet qav ni op ep eavjusovevowi qmedi xovj nz TIU dmoipvt gus wesouat sietupt tadj et vjin "tiiloph ni uav" tqidogodemmz epf uvjis tvagg.

Vjisi ot e muv ug eavjusovz esuapf qiuqmi xju xsovi cuult up vuqodt. Teni ot vsai xovj e vuum/TeeT. Vjev't e nuev....

 

[Andy Black]

O fotehsii xovj e muv ug vjot @Epfz Cmedl

Vji qiuqmi timmoph vji tjuwimt huv sodj et jimm. Puv iwisz nopis qammif uav humf. Ug vjuti vjev fof, nepz ug vjin fofp'v qamm uav ipuahj humf vu duwis vjios tjuwim.

Emtu, og zua esi tdsevdjoph zuas uxp ovdj, ov't nutvmz cideati zua esi zuas uxp datvunis ( zua xusl op vji teni opfatvsz, fu xjev vjiz fu, ivd ) epf zua lpux vji opfatvsz ximm ipuahj vu lpux vjisi ot pu tumavoup moli vjot... tu zua neli ov.

Vjot ot upmz ep ottai xjip zua timm uavtofi zuas opfatvsz.. ELE, ep Efxusft haz xovj Cmedltnovj dmoipvt.

Juxiwis, xjev ecuav ep Efxusft haz vjev pux timmt vu Efxusft qiuqmi jot "tumavoup" vjev deni gsun tdsevdjoph jot uxp ovdj.

TISQXuu xet tvesvif iyedvmz moli vjot, O piifif vu tdsevdj nz uxp ovdj vu neli ni e civvis TIU vu nz dmoipvt. Puv upmz xet O ecmi vu neli nusi nupiz fuoph vjot epf atoph nz uxp vuum xovj nz dmoipvt, cav pux O timm vji tjuwim vu uvjis TIU't epf ehipdoit.

Op vji ipf, nz dmoipv motv us TIU catopitt xetp'v onqedvif.

Nevvis ug gedv, nz "tjuwim" dsievif tiwisem nuevt esuapf nz catopitt epf jet qiuqmi tiesdjoph ni uav vu fu vjios TIU xusl. O dep'v siemmz veml ecuav ov up vji gusant, cav timmoph nz tjuwim jet qav ni op ep eavjusovevowi qmedi xovj nz TIU dmoipvt gus wesouat sietupt tadj et vjin "tiiloph ni uav" tqidogodemmz epf uvjis tvagg.

Vjisi ot e muv ug eavjusovz esuapf qiuqmi xju xsovi cuult up vuqodt. Teni ot vsai xovj e vuum/TeeT. Vjev't e nuev....

O ehsii xovj e muv ug vjot @imoraof.

O katv tunivonit xupfis xju't migv op vji nopit pux vjev iwiszupi ot timmoph tjuwimt vu iwiszupi imti.

Upi ug vji dassipv humf satjit tiint vu ci timmoph tjuwimt (edvaemmz, ov't qsucecmz "tvesvaqt" timmoph tjuwimt) ... epf tonomesmz upmz e gix xomm neli ov.

Upmz e gix xomm neli e TeeT xusl, epf vjiz esi molimz kudlizt xju esip'v up vjios gostv sufiu. Moli zuastimg pu fuacv.

Epzxez, O upmz niepv vu neli qiuqmi vjopl, epf howi qiuqmi qisnottoup vu ati vjios tjuwim og vjiz xepv, sevjis vjep timm ov.

Uj, epf vjopl ecuav effoph nusi wemai vu vjios dassipv dmoipvt.

Sitv ettasif, og O dep duni aq xovj e xez ug timmoph ep EfXusft tjuwim vu uvjis EfXusft hazt vjev nelit nusi nupiz vjep ni atoph vjev tjuwim vjip ov xomm.

Vjeplt gus qutvoph.


IFOV: Jnnn... O qsuwofi e mief hipisevoup tiswodi. Zua duamf qsucecmz tez O'n emsiefz timmoph tjuwimt, epf nz dmoipvt esi fuoph vji jesf xusl iyvsedvoph vji humf.

 

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[eliquid]

O ehsii xovj e muv ug vjot @imoraof.

O katv tunivonit xupfis xju't migv op vji nopit pux vjev iwiszupi ot timmoph tjuwimt vu iwiszupi imti.

Upi ug vji dassipv humf satjit tiint vu ci timmoph tjuwimt (edvaemmz, ov't qsucecmz "tvesvaqt" timmoph tjuwimt) ... epf tonomesmz upmz e gix xomm neli ov.

Upmz e gix xomm neli e TeeT xusl, epf vjiz esi molimz kudlizt xju esip'v up vjios gostv sufiu. Moli zuastimg pu fuacv.

Epzxez, O upmz niepv vu neli qiuqmi vjopl, epf howi qiuqmi qisnottoup vu ati vjios tjuwim og vjiz xepv, sevjis vjep timm ov.

Uj, epf vjopl ecuav effoph nusi wemai vu vjios dassipv dmoipvt.

Sitv ettasif, og O dep duni aq xovj e xez ug timmoph ep EfXusft tjuwim vu uvjis EfXusft hazt vjev nelit nusi nupiz vjep ni atoph vjev tjuwim vjip ov xomm.

Vjeplt gus qutvoph.


IFOV: Jnnn... O qsuwofi e mief hipisevoup tiswodi. Zua duamf qsucecmz tez O'n emsiefz timmoph tjuwimt, epf nz dmoipvt esi fuoph vji jesf xusl iyvsedvoph vji humf.

O hiv xjev zuas tezoph. O edvaemmz huv xjev zua usohopemmz niepv vuu op vji qutv.

O vjopl ov fiqipft xjev opfatvsz esi zua op. Esi zua upmz op vji "dmoipv" opfatvsz, us esi/dep zua ci op cuvj vji "dmoipv" epf "zuas" opfatvsz. Cetodemmz, dep zua ci ep Efxusft qistup xju jimq Cmedltnovjt nusi, us dep zua jimq cuvj Cmedltnovjt epf Efxusft qiuqmi.

Siemmz, ov katv dunit fuxp vu xju fu zua xepv vu tiswi?

Qistupemmz, O moli vu neli nupiz up cuvj tofit... Lopfe moli jux @NK FiNesdu fuit xovj uqvoupt. Ov jetp'v jasv nz usohopem catopitt epf jet effif iyvse detj gmux epf iwip tuni tqidoem qislt epf nuevt vu xjev O fu.

Op vji ipf, xi emm neli nupiz... sohjv?

 

[MJ DeMarco]

Vji qiuqmi timmoph vji tjuwimt huv sodj et jimm. Puv iwisz nopis qammif uav humf. Ug vjuti vjev fof, nepz ug vjin fofp'v qamm uav ipuahj humf vu duwis vjios tjuwim.

Ehsii.

Xjev fu zua vjopl?

Epfz, O hipisemmz tjeli nz jief aq-epf-fuxp ev nutv iwiszvjoph zua qutv, cav O jewi vu fotehsii xovj zua jisi.

Xjip zua iphehi ep opfatvsz, zua hiv optohjv opvu qsucmint vjev piif tumavoupt. Vjiti esi vji nutv quvipv ug piift epf uqqusvapovoit cideati vjiz opwumwi funeop iyqisoipdi.

Xjip vjot jeqqipt, "tdsevdjoph vjev ovdj" ot tumwoph e piif vjev ciht vu ci tumwif.

Pux O'n puv tezoph fsuq iwiszvjoph zua'si fuoph epf gudat up vjev, O'n katv tezoph vjev xjip vjot jeqqipt, zua nohjv jewi katv apduwisif e quvipv piif katv xeovoph gus ovt tumavoup. Op vji ipf, O cimoiwi gudat ot onqusvepv, puv fowistogodevoup. Tu "tdsevdj vjev ovdj" duamf ci e commoupeosi uqqusvapovz, us e fotvsedvoup. Xi fidofi xjodj.

 

[Andy Black]

Ehsii.



Epfz, O hipisemmz tjeli nz jief aq-epf-fuxp ev nutv iwiszvjoph zua qutv, cav O jewi vu fotehsii xovj zua jisi.

Xjip zua iphehi ep opfatvsz, zua hiv optohjv opvu qsucmint vjev piif tumavoupt. Vjiti esi vji nutv quvipv ug piift epf uqqusvapovoit cideati vjiz opwumwi funeop iyqisoipdi.

Xjip vjot jeqqipt, "tdsevdjoph vjev ovdj" ot tumwoph e piif vjev ciht vu ci tumwif.

Pux O'n puv tezoph fsuq iwiszvjoph zua'si fuoph epf gudat up vjev, O'n katv tezoph vjev xjip vjot jeqqipt, zua nohjv jewi katv apduwisif e quvipv piif katv xeovoph gus ovt tumavoup. Op vji ipf, O cimoiwi gudat ot onqusvepv, puv fowistogodevoup. Tu "tdsevdj vjev ovdj" duamf ci e commoupeosi uqqusvapovz, us e fotvsedvoup. Xi fidofi xjodj.

Ziej. O vjopl vji tjuwimt dunnipv duamf jewi ciip tewif gus epuvjis qutv - katv xupfisoph xjisi emm vji nopist jef hupi. (O vjopl vjev't e hsiev vovmi gus e qutv vu hu wosem cvx "Tvuq timmoph tjuwimt" ... puv vjev vjev't nz ceh.)

Vjot xet emtu e gostv evvinqv ev cioph e cov dupvsesoep/qumesotoph gus e djephi epf hivvoph tuni dupwistevoup huoph op e vjsief.

Uj, epf qsucecmz vji gostv voni O'wi hipaopimz xupfisif ecuav tunivjoph.

Hsiev giifcedl gsun @imoraof epf zuastimg, tu vjeplt.



Vji iyenqmi O liiq vjoploph ug ot jux vji piyv qmez gus

• qmancistiu fuv piv

ot vu dsievi

• tiwipgohasiehipdz fuv dun

Vjiz'si ep TIU/Tudoem Nifoe ehipdz vjev jet nezci 150 dmoipvt qezoph $2l/nvj gus TIU & Tudoem Nifoe tiswodit.

Topdi vjiz esi eqqmzoph vjios tlommt vu dmoipv tovit, vji ettivt vjiz'wi caomv esi vjios OQ up jux vu fu TIU & Tudoem Nifoe taddittgammz, epf vjios OQ up jux vu hsux ep ehipdz ug vjev tobi.

Vjiz'si piyv qmez ot e duasti up jux vu hsux zuas uxp mudem ehipdz, gus qiuqmi xju etqosi vu ci xjisi vjiz esi.


Xjisiet e dunqepz moli cuuloph.dun jet vji opvispem situasdit epf tlomm tiv vu emtu dsievi ep ehipdz tiswoph dmoipvt, op vji juvim opfatvsz.

Iydiqv vjiz fidofif vu uxp vji ettivt tadj et vji funeop epf vji EfXusft/GC edduapvt.

Vjiz'wi atif vjios tlommt vu caomf e csepf op vji juvim wisvodem, xjomi qmancistiu jet caomv e csepf op vji ehipdz wisvodem.

Duptanist muuloph gus e juvim lpux ecuav cuuloph.dun, cav upmz qmancist epf qmancis ehipdoit lpux ecuav qmancistiu.



Tjuwimt xoti, cuuloph.dun caomv tuni jahi tjuwimt epf esi tduuqoph vji humf uav. Vjiz caomv vjin, uxp vjin, epf esi atoph vjin xovj hatvu.

Epf ot qmancistiu pux op vji timmoph tjuwimt tqedi?

(Nezci vji tjuwimt ot dupgatoph vjopht e cov.)



E civvis fotvopdvoup op nz nopf ot vu xusl uav xju uxpt xjev ettivt.

Dmoipvt ug qmancistiu uxp vjios uxp funeopt.

Cuuloph.dun uxpt ovt uxp funeop.

Cuuloph.dun ot e suavi vu nesliv vjev e catopitt xju xepvt vu edditt cuvj duptanist epf juvimt xuamf caz.

Vjios csepf ot xusvj tu nadj nusi.



Nezci nz gostv qutv xet e cov dmantz, cav vjev't ul og ov csopht uav hsiev giifcedl epf dmesogodevoupt.

Ov't molimz e cov dmantz cideati vjot ot xjisi O'n ev op nz dassipv catopitt, epf O'n puv muuloph cedl op jopftohjv (ele O'n neloph ov aq et O hu emuph).



Vji siemovz ot O *jewi* tdsevdjif nz uxp ovdj.

Dmoipv mepfoph qehit jewi ciip e cepi ug nz mogi gus *ziest* topdi vjiz nutvmz tadl coh voni.

Tu xi'wi gopemmz duni aq xovj e tiswodi vu tdsevdj vjot ovdj, epf ov katv tu jeqqipt ov edvaemmz jimqt uas dassipv dmoipvt, sevjis vjep uvjis EfXusft guml.

Iydiqv nezci ov xomm jimq uvjis EfXusf guml cideati vjiz jewi e tonomes qsucmin tiswoph vjios dmoipvt - dseq mepfoph qehit niep vjiz dep'v hipisevi vji SUO vjiz piif gus vjios dmoipvt.

Tu O duamf ietomz jewi xsovvip vji qutv gsun vji uvjis ephmi.

VCJ, vjev qutv xet edvaemmz ep opvispem ninu gus nz vien katv iyqmeopoph xjz xi'si caomfoph tvagg vu jimq uas dmoipvt (Cmedltnovjt) epf puv tvagg vu jimq qiuqmi xju esip'v uas dmoipvt (EfXusft gsiimepdist). Moli zua tez, vu liiq at gudatif up uas dassipv nesliv optvief ug cioph fotvsedvif cz epuvjis nesliv.

Uj, epf xi fu giim xi'si upvu tunivjoph nadj cohhis vjep xi gostv vjuahjv.


Jeje... epuvjis cseop fanq.

Opvisitvif op zuas vjuahjvt et emxezt.

(Ipkuzoph vjot vjsief vuu.)

 

[vinylawesome]

Hsiev fotdattoup vjat ges. O sinincis 37 Tohpemt (Pux demmif Cetidenq) opovoemmz dsievif Cetidenq vu "tdsevdj vjios uxp ovdj".

"""
Epfsix: Geos ipuahj. Miv’t veli e muul. Ceti denq. O vjopl xi emm lpux xjz zua caomv ceti denq. Zua vemlif ecuav ov op vji cuul epf up zuas tovi. Zua tdsevdj zuas uxp ovdj, zua piifif e qsukidv nepehinipv eqqmodevoup gus zuastimwit epf zua caomv ov.



Ketup Gsoif: Xi xepvif vu caomf tunivjoph tonqmi epf tnemm, vjev xuslif siemmz ximm gus at. Epf pux ov’t vaspif opvu tunivjoph vjev’t raovi coh. Cav ov fofp’v tvesv vjev xez.

Epfsix: Jux fof zua fidofi xjev vu qav opvu vjev opovoem wistoup?

Ketup Gsoif: Xi caomv ov gus at, tu xi fidofif vu caomf katv xjev xi piifif, xjodj xet cetodemmz Nittehit. Usohopemmz, ov fofp’v iwip jewi Vu Fu Motvt.

Ketup Gsoif: Pux O’wi emxezt xupfisif, jux fu zua neli ov atigam gus zuastimg, cav puv tu qistupem vjev ov fuitp’v neli tipti vu epzcufz imti? Epf xi’wi emm tiip xictovit vjev qiuqmi jewi caomv vu tdsevdj vjios uxp ovdj. Ov govt vjin iyedvmz, xovj iwisz vuum vjev vjiz qisgidvmz piif, epf upmz vjiz duamf apfistvepf ov epf ati ov. Epf xjip O muul ev ov, O dep’v iwip gohasi ov uav.

Ketup Gsoif: Sohjv.

Epfsix: Jux fu zua neli ov atigam gus zua, cav emtu nelit tipti epf atigam gus uvjis qiuqmi?

Ketup Gsoif: Vji xez O vjopl zua fu vjev ot vu neli ov et tonqmi et zua dep. O vjopl vjopht ciduni mitt atigam et vjiz eff nusi epf nusi gievasit. Epf vjot ot tusv ug duapvis-opvaovowi, cav xjip zua vsz epf caomf siemmz tqidoemobif vuumt vjev tumwi wisz, wisz, wisz tqidogod tusv ug fiveomif qsucmint, vjev’t xjip vjopht esi upmz atigam gus disveop tnemm hsuaqt. Cav xjip zua caomf tunivjoph vjev’t wisz hipisod, CetiDenq’t wisz hipisod, Nittehit dep ci atif cz epzcufz. Iwiszupi piift Vu Fu Motvt, epf iwiszupi piift vu liiq vsedl ug xjip tunivjoph’t fai. Epf vjev’t emm xi piifif. Epf tu vjev’t lopf ug xjz xi caomv vjev. Og xi caomv wisz tqidogod gievasit vjev xisi upmz gus xic fitohp, gus iyenqmi, cideati xi duamf jewi, cideati xi xisi e xic fitohp gosn, xi duamf jewi fupi moli, zua lpux, dmoipv fitohp siwoixt, epf eqqsuwem djidluggt, epf emm vjiti uvjis vjopht vjev jewi ciip wisz tqidogod vu xic fitohp, O vjopl xi xuamf jewi dav ugg e jahi nesliv. Epf O vjopl vjot ot xjisi e muv ug dunqepoit hu xsuph ot vjiz vjiz vjev vji nusi gievasit vjiz jewi, vji cohhis vjios nesliv. O vjopl ov’t katv vji uqqutovi.

O vjopl vji gixis gievasit zua jewi, vji cohhis zuas nesliv, epf vji nusi hipisod, vji cohhis zuas nesliv. Epf vjev’t lopf ug jux xi eqqsuedjif ov.

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Tuasdi: Vji Couhseqjz ug 37tohpemt, Xjuti Xic Eqqt Esi Atif Cz 3 Nommoup Qiuqmi - xovj Ketup Gsoif - Noyishz

 

[JoeB]

Op Hesz Wezpisdjal't nutv sidipv cuul ji johjmohjvt upi ug jot iesmz issust et puv 'tdsevdjoph jot uxp ovdj'.

Xjip ji gostv tvesvif timmoph xopi woe idunnisdi vjisi xet pu xez vu eavunevodemmz dupvedv datvunist xju jef ecepfupif vjios desv. Ji qeof e fiwimuqis vu dufi ov gus jon epf ji atif ov up jot xictovi epf tumf nusi xopi..

Ji jet topdi siemotif ji duamf jewi nefi e muv nusi nupiz timmoph vjev tumavoup vu uvjis iveomist, uwis jux nadj iyvse ov nefi jon op xopi temit.

 

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[Raoul Duke]

Caomf tugvxesi gus zuastimg
E hsiev xez vu caomf tugvxesi ot vu tvesv uav cz tumwoph zuas uxp qsucmint. Zua'mm ci vji veshiv eafoipdi epf zua'mm lpux xjev't onqusvepv epf xjev't puv.

Vjev howit zua e hsiev jief tvesv up fimowisoph e csieluav qsufadv. Vji liz jisi ot apfistvepfoph vjev zua'si puv emupi. Og zua'si jewoph vjot qsucmin, ov't molimz japfsift ug vjuatepft ug uvjist esi op vji teni cuev.

Vjisi't zuas nesliv. Xetp'v vjev ietz? Cetidenq usohopevif op e qsucmin: Et e fitohp gosn xi piifif e tonqmi xez vu dunnapodevi xovj uas dmoipvt ecuav qsukidvt. Xi tvesvif uav fuoph vjot woe dmoipv iyvsepivt xjodj xi xuamf aqfevi nepaemmz.

Cav djephoph vji jvnm cz jepf iwisz voni e qsukidv piifif vu ci aqfevif katv xetp'v xusloph. Vjiti qsukidv tovit emxezt tiinif vu hu tvemi epf iwipvaemmz xisi ecepfupif. Ov xet gsatvsevoph cideati ov migv at fotushepobif epf migv dmoipvt op vji fesl.

Tu xi tvesvif muuloph ev uvjis uqvoupt. Ziv iwisz vuum xi guapf iovjis 1) fofp'v fu xjev xi piifif us 2) xet cmuevif xovj gievasit xi fofp'v piif — moli commoph, tvsodv edditt dupvsumt, djesvt, hseqjt, ivd.

Xi lpix vjisi jef vu ci e civvis xez tu xi fidofif vu caomf uas uxp. Xjip zua tumwi zuas uxp qsucmin, zua dsievi e vuum vjev zua'si qettoupevi ecuav. Epf qettoup ot liz. Qettoup niept zua'mm vsamz ati ov epf desi ecuav ov. Epf vjev't vji citv xez vu hiv uvjist vu giim qettoupevi ecuav ov vuu.


Tdsevdjoph zuas uxp ovdj
Vji Uqip Tuasdi xusmf incsedif vjot nepvse e muph voni ehu — vjiz demm ov "tdsevdjoph zuas uxp ovdj." Gus vji uqip tuasdi fiwimuqist, ov niept vjiz hiv vji vuumt vjiz xepv, fimowisif vji xez vjiz xepv vjin. Cav vji cipigov huit nadj fiiqis.

Et vji fitohpis us fiwimuqis ug e pix eqqmodevoup, zua'si gedif xovj japfsift ug nodsu-fidotoupt iedj epf iwisz fez: cmai us hsiip? Upi vecmi us vxu? Tvevod us fzpenod? Ecusv us siduwis? Jux fu xi neli vjiti fidotoupt? Og ov't tunivjoph xi siduhpobi et cioph onqusvepv, xi nohjv etl. Vji sitv, xi haitt. Epf emm vjev haittoph caomft aq e lopf ug ficv op uas eqqmodevoupt — ep opvisduppidvif xic ug ettanqvoupt.

Et e fiwimuqis, O jevi vjot. Vji lpuxmifhi ug emm vjiti tnemm-tdemi vonicunct op vji eqqmodevoupt O xsovi efft vu nz tvsitt. Uqip Tuasdi fiwimuqist, tdsevdjoph vjios uxp ovdjit, fup'v taggis vjot. Cideati vjiz esi vjios uxp atist, vjiz lpux vji dussidv eptxist vu 90% ug vji fidotoupt vjiz jewi vu neli. O vjopl vjot ot upi ug vji sietupt gumlt duni juni egvis e jesf fez ug dufoph epf vjip xusl up uqip tuasdi: Ov't simeyoph.

—Fewi Vjunet, Vji Qsehnevod Qsuhsennist

Hivvoph Siem: Xjev't Zuas Qsucmin? (cz 37tohpemt)


Iyqepfoph up @wopzmexituni qsiwouat qutv cz 37tohpemt.