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( Jason Brown )
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- May 29, 2013
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I disagree with a lot of this @Andy Black
The people selling the shovels got rich as hell. Not every miner pulled out gold. Of those that did, many of them didn't pull out enough gold to cover their shovel.
Also, if you are scratching your own itch, it's mostly because you are your own customer ( you work in the same industry, do what they do, etc ) and you know the industry well enough to know there is no solution like this... so you make it.
This is only an issue when you sell outside your industry.. AKA, an Adwords guy with Blacksmith clients.
However, what about an Adwords guy that now sells to Adwords people his "solution" that came from scratching his own itch.
SERPWoo was started exactly like this, I needed to scratch my own itch to make me a better SEO to my clients. Not only was I able to make more money doing this and using my own tool with my clients, but now I sell the shovel to other SEO's and agencies.
In the end, my client list or SEO business wasn't impacted.
Matter of fact, my "shovel" created several moats around my business and has people searching me out to do their SEO work. I can't really talk about it on the forums, but selling my shovel has put me in an authoritative place with my SEO clients for various reasons such as them "seeking me out" specifically and other stuff.
There is a lot of authority around people who write books on topics. Same is true with a tool/SaaS. That's a moat....
The people selling the shovels got rich as hell. Not every miner pulled out gold. Of those that did, many of them didn't pull out enough gold to cover their shovel.
Also, if you are scratching your own itch, it's mostly because you are your own customer ( you work in the same industry, do what they do, etc ) and you know the industry well enough to know there is no solution like this... so you make it.
This is only an issue when you sell outside your industry.. AKA, an Adwords guy with Blacksmith clients.
However, what about an Adwords guy that now sells to Adwords people his "solution" that came from scratching his own itch.
SERPWoo was started exactly like this, I needed to scratch my own itch to make me a better SEO to my clients. Not only was I able to make more money doing this and using my own tool with my clients, but now I sell the shovel to other SEO's and agencies.
In the end, my client list or SEO business wasn't impacted.
Matter of fact, my "shovel" created several moats around my business and has people searching me out to do their SEO work. I can't really talk about it on the forums, but selling my shovel has put me in an authoritative place with my SEO clients for various reasons such as them "seeking me out" specifically and other stuff.
There is a lot of authority around people who write books on topics. Same is true with a tool/SaaS. That's a moat....
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