Hi,
7 months ago I launched an e-Commerce site and the idea was direct selling to customers only (B2C), however in the past couple of months I have been contacted by about 15 companies interested in reselling my products (note that I don't manufacture them, I import them from Asia and resell) and so I put together a nice catalog that I share when asked. The catalog is well made, it contains all products available on the website and beside each product I set the retail price and the wholesale price, so for example:
If 1 pcs of my product cost me 20$ (on average), I sell it on my website for 100$ and wholesale for 60$. I set the standard wholesale price as as 60% of the retail price, which I believe is reasonable.
My problem is that out of those 15 companies only 2 actually ended up placing an order, and I can't understand why? the only thing that would make sense is that my wholesale price is too high but honestly I don't want to lower it further as I don't want to impact my margins too much and more important I don't want to cheapen my brand.
Any idea what I could be doing wrong?
At the moment, until Christmas, I am really focused on B2C with every sort of possible advertising, etc, however from January after the Christmas rush is over I want to try and target resellers more, so I am really interested in understanding how I can improve this.
Any advice is very welcomed! Thank you!
7 months ago I launched an e-Commerce site and the idea was direct selling to customers only (B2C), however in the past couple of months I have been contacted by about 15 companies interested in reselling my products (note that I don't manufacture them, I import them from Asia and resell) and so I put together a nice catalog that I share when asked. The catalog is well made, it contains all products available on the website and beside each product I set the retail price and the wholesale price, so for example:
If 1 pcs of my product cost me 20$ (on average), I sell it on my website for 100$ and wholesale for 60$. I set the standard wholesale price as as 60% of the retail price, which I believe is reasonable.
My problem is that out of those 15 companies only 2 actually ended up placing an order, and I can't understand why? the only thing that would make sense is that my wholesale price is too high but honestly I don't want to lower it further as I don't want to impact my margins too much and more important I don't want to cheapen my brand.
Any idea what I could be doing wrong?
At the moment, until Christmas, I am really focused on B2C with every sort of possible advertising, etc, however from January after the Christmas rush is over I want to try and target resellers more, so I am really interested in understanding how I can improve this.
Any advice is very welcomed! Thank you!
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