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Well, it is simple, but that doesn't mean easy. Take a few days and think about things you wish someone else would build, things you wish existed but don't.
You're defining failure based on financial results, which makes sense for a business of course, but it sounds like you need to get out of a rut more than you need a business. If you pick something completely new and start down that path with the goal of learning/improving yourself, you don't need it to be a business yet, so the failure condition should be different. Besides, until you learn what you will learn by building it, you're probably not in a great position to make business decisions about it anyway. If you are, then maybe it isn't different enough.
No problem if you don't want to lose money on it, just decide from the start not to spend money on it, or at least cap the spend at a trivial amount. That might limit the scope of course. You're probably not building a house with zero money, but you can build software without spending anything. (Although you could get around that by having raising money as part of the project.)
Thanks. For the next couple of months I plan to focus more on developing my ocean skills which has nothing to do with business but I hope that getting out of a rut will help me regain energy and build something new (or see a new path for my current business).
If you could snap your fingers and get the exact life you wanted, how would it look?
Reverse engineer from there. 1/5/10 plan, or 1/3/5, or 1/4/8 ... doesn't really matter the time frames.
Thanks, will have to consider this question again when I'm in a better state of mind. Hard to dream if you're filled with fear and frustration.
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