Here it goes…
I started a Human Longevity business. The short term goal is to provide information and products to assist people with living healthier for longer. The first products are going to be supplements. Before this goes any further, I have heard/read just about every challenge there is about going into the supplements space. I don’t care. I’m not in the supplement business. I’m in the aging business and I will just happen to sell certain supplements as part of that. The supplements are just the first step in building revenue streams to support the larger goals.
Long term the goal is to own a research lab equipped to study human biology and what makes us age. There are several people out there already doing this, but that will not deter me. Being able to contribute to ALL of humanity by trying to figure out what makes us age, what damages our cells, what makes us breakdown over time, and HOW to correct it is what is driving me.
Now onto the progress part:
Goals
I have the short term and long term goals splatter on whiteboards in my office. Everything from areas of science that I need a better understanding of to legal matters I need to look into in order to comply with what I am working towards.
Manufacturers chosen
I have vetted manufacturers for my first supplement offering and will be placing an order once I have the branding to a point that I like. This process took quite some time. I don’t have the initial investment to start with the product I wanted to. Oh well. Just make an adjustment and move on with a different product that I had on my list that I can source and have manufactured in a way that allows me to get to market with it.
Business Stuff
I have the business structure already in place, URLs purchased (yes I have multiple for growth and expansion purposes).
I need to find an accountant and attorney to help me as I go through adventure. That will come as I work through initial launch of the website and product. I know there are always going to be issues with supplements and I want to make sure that what I am going to be selling is legal as well as ethical.
Market research
The market for products, services, and breakthroughs in the human longevity space has plenty of room for those that are willing to work for it. Even if we can’t make people live to be 200 years old (which is my ultimate goal) we can at the very least help people live healthier in their later years so that they are not wasted in hospitals and nursing homes. Lots of people age very poorly and the market for changing that is growing substantially.
What I suck at
Branding is a huge problem area for me. This is something that I may have to have done by a third party that knows what they are doing.
Marketing is also a huge gap for me. I am putting time into learning marketing strategies in whatever time I have not being spent on initial product launch.
Summary
This is a massive life-long endeavor that I am embarking on. This forum has helped me in countless ways already. Getting started without knowing all of the information and having everything perfect was a huge step for me and the information in this forum is what helped push me over my perfectionist issues.
I will update regularly as things happen and challenges arise. I know this is going to be a beast. I also know it’s one step at a time. I have a long term view that I can always go back to when things start getting challenging in the short term.
I hope that in the coming days/weeks/years of this thread, I can provide some kind of value to someone trying to do something big without knowing the entire landscape of what they are getting into.
I started a Human Longevity business. The short term goal is to provide information and products to assist people with living healthier for longer. The first products are going to be supplements. Before this goes any further, I have heard/read just about every challenge there is about going into the supplements space. I don’t care. I’m not in the supplement business. I’m in the aging business and I will just happen to sell certain supplements as part of that. The supplements are just the first step in building revenue streams to support the larger goals.
Long term the goal is to own a research lab equipped to study human biology and what makes us age. There are several people out there already doing this, but that will not deter me. Being able to contribute to ALL of humanity by trying to figure out what makes us age, what damages our cells, what makes us breakdown over time, and HOW to correct it is what is driving me.
Now onto the progress part:
Goals
I have the short term and long term goals splatter on whiteboards in my office. Everything from areas of science that I need a better understanding of to legal matters I need to look into in order to comply with what I am working towards.
Manufacturers chosen
I have vetted manufacturers for my first supplement offering and will be placing an order once I have the branding to a point that I like. This process took quite some time. I don’t have the initial investment to start with the product I wanted to. Oh well. Just make an adjustment and move on with a different product that I had on my list that I can source and have manufactured in a way that allows me to get to market with it.
Business Stuff
I have the business structure already in place, URLs purchased (yes I have multiple for growth and expansion purposes).
I need to find an accountant and attorney to help me as I go through adventure. That will come as I work through initial launch of the website and product. I know there are always going to be issues with supplements and I want to make sure that what I am going to be selling is legal as well as ethical.
Market research
The market for products, services, and breakthroughs in the human longevity space has plenty of room for those that are willing to work for it. Even if we can’t make people live to be 200 years old (which is my ultimate goal) we can at the very least help people live healthier in their later years so that they are not wasted in hospitals and nursing homes. Lots of people age very poorly and the market for changing that is growing substantially.
What I suck at
Branding is a huge problem area for me. This is something that I may have to have done by a third party that knows what they are doing.
Marketing is also a huge gap for me. I am putting time into learning marketing strategies in whatever time I have not being spent on initial product launch.
Summary
This is a massive life-long endeavor that I am embarking on. This forum has helped me in countless ways already. Getting started without knowing all of the information and having everything perfect was a huge step for me and the information in this forum is what helped push me over my perfectionist issues.
I will update regularly as things happen and challenges arise. I know this is going to be a beast. I also know it’s one step at a time. I have a long term view that I can always go back to when things start getting challenging in the short term.
I hope that in the coming days/weeks/years of this thread, I can provide some kind of value to someone trying to do something big without knowing the entire landscape of what they are getting into.
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