PPC / Google Ads: Client Changing Domains, Want Me to Set Up A New Ad Account. Better to Keep Original?

[ANR]

Got an PPC client with £300k's worth of past data in an ad account. They are changing domains from .com to .co.uk and have brought me in to do a similar thing with their ad accounts... (moving from an existing ad account to a new .co.uk ad account they have set up)

In my opinion it would be better to keep the old ad account going and change things like the destination URL's so that past performance and new performance can be directly compared from within the platform.

Do you have any thoughts on this?

 

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[BizyDad]

You can't target two different websites within the same campaign. So the transition might be a little rough. Probably easier to clone the campaign and change the destination URL's there. And at that point, it really isn't much different than having a separate account, just the work would go a lot faster. So tell them you'll have to charge more to set up the new account or you'll charge less to keep the existing and just copy and paste. This way, either way they go, you win. You'll have less work or more money.

This is assuming you have a well performing campaign. If your campaign stunk, you probably are better off starting fresh.

 

[ANR]

This is assuming you have a well performing campaign. If your campaign stunk, you probably are better off starting fresh.

Yes, planning on taking just the best bits, not the fluff.

Was more from a data perspective and wanting to not lose all the past keyword performance figures etc.