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Popups vs embedded sign up forms for email addresses?

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Varun

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Which one is best?

I know the correct answer is A/B testing, but my website is very new, and I have a very small number of visitors. Which one would be a better option, and when should one think about changing it?
 

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Bekit

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The bigger question is, are you giving away something that's juicy enough to get people to take you up on it?

This is a much more powerful lever than which mechanism you use to offer it to them.

Is it something that feels so valuable, they just can't resist it?

Is it something they can't find anywhere else online for free?

Is it something that feels at least 10x more valuable than giving away their email address?

Is it something that is so cool that it is a no-brainer for them to sign up?

Is it something that resonates with your GOOD leads (not just freebie-seekers)?

If it is, then you're going to see conversions no matter which way you go.

That said, pop ups will generally increase your conversion rates. Be judicious, though, if you go this route. Make sure it's timed to not appear the instant a new visitor hits your site.

If it was me, I would go with a free sign up form until you've proved the concept that this lead magnet will convert. Once you have a few leads coming in, you can justify paying for a more robust software that gives you good options to make both pop ups and embedded forms in key locations on your site.
 

AllenCrawley

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I have a pop up (spin to win) and an embedded form in footer. They have slightly different functions. Both work very well.
 

Creep

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Personally i strongly prefer an embed, and click off popups within a second by impulse.
 

AllenCrawley

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Personally i strongly prefer an embed, and click off popups within a second by impulse.
Don't mistake your personal preference for what actually works. Our "spin to win" popup converts at 28%.
 

Envious

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Don't mistake your personal preference for what actually works. Our "spin to win" popup converts at 28%.
Thats interesting, i personally hate those "spin to win" ones, but those numbers don't lie and that's what counts.
 

AllenCrawley

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Thats interesting, i personally hate those "spin to win" ones, but those numbers don't lie and that's what counts.
The only reason not to use them is if you hate money, lol. :playful:
 

Creep

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Don't mistake your personal preference for what actually works. Our "spin to win" popup converts at 28%.
Yeah I did imagine the spin to win would be way better for conversions.
I read about someone that kept going back to a shoe store because they kept giving her "free"gift cards after every purchase.
Give them 5 bucks and they give 20 back, pretty interesting!
 

SamRussell

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Yeah I did imagine the spin to win would be way better for conversions.
I read about someone that kept going back to a shoe store because they kept giving her "free"gift cards after every purchase.
Give them 5 bucks and they give 20 back, pretty interesting!
that just sparked an idea... thank you!!!
 
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Varun

Varun

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The bigger question is, are you giving away something that's juicy enough to get people to take you up on it?

This is a much more powerful lever than which mechanism you use to offer it to them.

Is it something that feels so valuable, they just can't resist it?

Is it something they can't find anywhere else online for free?

Is it something that feels at least 10x more valuable than giving away their email address?

Is it something that is so cool that it is a no-brainer for them to sign up?

Is it something that resonates with your GOOD leads (not just freebie-seekers)?

If it is, then you're going to see conversions no matter which way you go.

That said, pop ups will generally increase your conversion rates. Be judicious, though, if you go this route. Make sure it's timed to not appear the instant a new visitor hits your site.

If it was me, I would go with a free sign up form until you've proved the concept that this lead magnet will convert. Once you have a few leads coming in, you can justify paying for a more robust software that gives you good options to make both pop ups and embedded forms in key locations on your site.
Thank you, appreciate the expert advice!
 
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Varun

Varun

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Don't mistake your personal preference for what actually works. Our "spin to win" popup converts at 28%.
Test, test, test. Worth remembering.
 

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Brewmacker

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If it is a site/company I do not know I would prefer embedded as it is a little more unassuming (elegant). It is just my personal preference, but a pop-up e-mail would most likely trigger my: "they just want money" or "spam/gimic" instinct".

[EDIT] I am a sceptical engineer ;) Your choice also depends on your target audience.
 

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