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- May 28, 2014
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It's ironic, I had a whole section about this in my last post but deleted it because I felt it was the least relevant information to those reading. Plus my post was already extremely long. I have had several people ask me this question and I can only tell you my thought process leading up to how I came to the decision...be it right or wrong.
First, and most importantly to me, I prefer not to think my actions as giving up so much as I see it as shifting focus. During the training I had bounced around a bit in selecting a product to move forward with and eventually settled on the exercise bands. They met the criteria and had potential, so I sent about 30+ requests or so out to manufacturers ( I don't remember the exact number off hand, but it was a fair amount), interviewed about 15 of those manufacturers and chose 3 that I felt were worth while actually getting samples from. Of the three I ordered samples from, the one I ordered my initial inventory from was the only one I felt offered a quality product compared to what was on the market. However, once I got rolling with them, it was headache after headache.
At that point I was deep enough into the training and didn't want to start over because I wanted to get as much knowledge as possible from the class in the 3 month period allotted for the training. I figured if I was going to make the bands work long term I would eventually have to find a new manufacturer because some of the games being played with me were unacceptable. It was right about that time that Eskil had started talking to me about other potential opportunities and he also felt it was a good idea for me to move on based on what was taking place.
That's the back story and to more specifically answer your question, I find that personally I do not perform well by spreading myself across multiple ideas at once. I had a limited funds and was already invested in getting product number two in the works. I also didn't want to start the process over with the bands by having to find another manufacturer, especially when I was already investing time, money and energy into my next product. Had I felt the bands were a killer idea that I really had something special going with, sure... I would have done whatever it took to get back on track. But for me, exercise bands are not the answer.
I get that this may not be the most logical decision, especially since I had already done a lot of the work up front. I also get that it's easy to just order another round and throw them out there to see what happens. However, something about that didn't feel right to me. Quite frankly, I think it's just how I am wired, for better or worse.
Regardless, I have been moving forward at a much better pace on my second round and have been pushing hard to try and get as close to 20+ reviews out of the gate as I can. Overall I am having much better flow and I think I am working with something that has greater potential, if done right. We'll see. The second and third products are in a HIGHLY competitive market, so I am about to get a gauge of what I am really made of I think!
Any update on your progress on your new product line? I enjoyed reading the writing
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