Andy Black
Help people. Get paid. Help more people.
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Newbie Mistake #2 - Our Landing Pages Don't Convert!
Do you think people aren't buying
... because your landing page "doesn't convert"?
... because your offer isn't good enough?
... or because people aren't hungry enough for what you're selling?
Landing pages don't convert.
... from browsers into researchers
... from researchers into shoppers
... from shoppers into leads
... from leads into buyers
... from buyers into repeat buyers (aka customers)
... from customers into referrers
Sales happen when the right people hit the right offer at the right time.
Guaranteed it is less an offer issue, or a copy issue, or a landing page issue.
I bet it's a targeting issue.
The crowd isn't starving.
Do you think people aren't buying
... because your landing page "doesn't convert"?
... because your offer isn't good enough?
... or because people aren't hungry enough for what you're selling?
Landing pages don't convert.
PEOPLE CONVERT
... from browsers into researchers
... from researchers into shoppers
... from shoppers into leads
... from leads into buyers
... from buyers into repeat buyers (aka customers)
... from customers into referrers
Sales happen when the right people hit the right offer at the right time.
Guaranteed it is less an offer issue, or a copy issue, or a landing page issue.
I bet it's a targeting issue.
The crowd isn't starving.
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