The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

Naming your "discount code"

Rabby

Gold Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Aug 26, 2018
751
1,863
549
Florida
I discovered a phenomenon recently that probably should have been obvious. I have some marketing programs that I wanted to track. For example, did someone come to me because of a convention, or as a referral from another organization, or are they a repeat client from a larger business?

Naturally, I had a "discount code" added to the site, as many do. We offer enough incentive to the people getting the codes to cause them to use the codes. In exchange we get information.

The other result is that now we get calls asking "what discount code can I use?" Um, you can't. Then the same person will leave an after-hours message "so and so at your company said I qualify for a discount code, but I forgot to put it in. Please apply a discount to my order." Puerile. Some people can not let things go. Personally I would be like, ok there's not discount today.

Well here are two things to consider.

1. You can name that field "referral code," and then it will not drive certain types of people crazy. I haven't tested this yet, but it seems likely to work. Other less obvious names might work too.

2. Make a "special" discount code for anyone who asks, or anyone who goes to those annoying discount code sites (that store all the codes for various companies, and give them away). You give them like an 11 cent discount. And bonus, you can use that code in your database to find all of your discount-sensitive shoppers. You might be able to use that later to market to people who are discount-obsessed.
 

Don't like ads? Remove them while supporting the forum. Subscribe.

OP
OP
Rabby

Rabby

Gold Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Aug 26, 2018
751
1,863
549
Florida
My friend and sales exec rebels against the idea of giving away a fake discount code that gives people a $1.33 discount. I thought it was funny :< Oh well, I guess we'll just rename the form field.
 

Steven D.

New Contributor
Sep 6, 2018
12
7
15
Hawaii
My friend and sales exec rebels against the idea of giving away a fake discount code that gives people a $1.33 discount. I thought it was funny :< Oh well, I guess we'll just rename the form field.
That's really funny! Some people do tend to rebel against discount codes. Yet, consumers like deals, even if it's $1.33... I'm always amazed at the number of people willing to sign up for a credit card they don't need, just to receive 20% off in a store. This is a great thread! In the spirit of coupon codes I want you to have access to my newest content 100% free: Professional Persuasion | Udemy
 

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.


Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Sponsored Offers

Lex DeVille's - Advanced Freelance Udemy Courses!
-- HALLOWEEN SPECIAL STARTS TODAY! Get any of my courses at Udemy's current best price through Friday! Use code: HALLOWEEN Use any of the links...
Top Bottom