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I discovered a phenomenon recently that probably should have been obvious. I have some marketing programs that I wanted to track. For example, did someone come to me because of a convention, or as a referral from another organization, or are they a repeat client from a larger business...
Most of us are savvy and understand the nature of hustlers and scammers, but there are so many fake-it-till-you-make-it personal branders and one man agencies with IM starter kits it becomes white noise.
Just a reminder for newbies:
Half-truths, fudged numbers and approximations are internet...