I noticed an interesting workflow when I was buying some tickets using a coupon code yesterday.
I found a coupon to a basketball game on the back of a shopping receipt (http://www.shopadocket.com.au/kings). So I went to the ticketing site and went through the checkout process but couldn't find an area to enter the coupon code to get the discounted tickets.
So I went back to the online coupon and saw the important wording (underlined):
The first time you get to the ticket page, this is what you see.
Initially, I ignored the Password field above the Get Tickets button as I didn't think it applied to me.
But as per the coupon instructions, when you enter the coupon code in the Password field, it actually hides it like a password.
Then when you click Get Tickets, you will see the discounted tickets. On my first attempt to buy the tickets, that ticket type option wasn't available.
This hidden/obscured coupon code could be useful when you want to give people discounts but don't want to people to Google discount codes when they're on your checkout page as you can have cart abandonment issues as well as giving people discounts when they would've been happy paying full price.
I'm not sure if many of the eCommerce platforms allow you to apply codes before adding items to the cart, but I think this is a pretty clever way of approaching coupon codes.
I found a coupon to a basketball game on the back of a shopping receipt (http://www.shopadocket.com.au/kings). So I went to the ticketing site and went through the checkout process but couldn't find an area to enter the coupon code to get the discounted tickets.
So I went back to the online coupon and saw the important wording (underlined):
The first time you get to the ticket page, this is what you see.
Initially, I ignored the Password field above the Get Tickets button as I didn't think it applied to me.
But as per the coupon instructions, when you enter the coupon code in the Password field, it actually hides it like a password.
Then when you click Get Tickets, you will see the discounted tickets. On my first attempt to buy the tickets, that ticket type option wasn't available.
This hidden/obscured coupon code could be useful when you want to give people discounts but don't want to people to Google discount codes when they're on your checkout page as you can have cart abandonment issues as well as giving people discounts when they would've been happy paying full price.
I'm not sure if many of the eCommerce platforms allow you to apply codes before adding items to the cart, but I think this is a pretty clever way of approaching coupon codes.
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