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My marketplace bootstrapping strategy: what are your thoughts?

Marketing, social media, advertising

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klaipeda

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Hello, I'm building a marketplace, and I'm very close to the release of the MVP. I created the brand following the concept I learned reading Al Ries books about positioning; My brand is in a new category compared to the competitors and has a new approach to the market, bringing new technology. Full story here

# The marketplace
My marketplace lets the user load a video about a home issue. The problem is recognised using AI technology, and the correct tradesman close to the user is contacted to make a quote. The video and AI reduce all the friction on the user side and makes it easier for the tradesman to understand and quote the service.

# The Problem and my solution
The problem I'm facing now is the bootstrapping of the marketplace. I read the book The Lean Marketplace, and it suggests starting with the suppliers. Maybe with something like Fiverr, it makes sense, but here I think the best approach is the opposite (thanks @Andy Black). Presenting yourself to the tradesman with a customer ready to quote is the best introduction.

Here is my plan. I loaded on my marketplace 100 tradespeople spread in a specific area of Melbourne (Australia), I found their details on the internet. I focus my marketing on the users to load a video. Whenever a video is loaded for a quote, 5-7 tradespeople get an email/SMS with the link to watch the video and quote.

The tradespeople don't know my brand so. I'll pay an Australian girl to follow up the email/SMS to make the quote.

The restricted geographical area let me start little and grow from there.
Now, I do not know much about marketing, but I was thinking something like this:
  • landing page with 2 CTA for the customer:
    • 1) load a video
    • 2) subscribe to email to get updates. Not everyone has an issue to solve now. I want to keep the user and make brand awareness
  • A "gumtree post" direct to who is looking tradesman that redirects to the landing page.
  • Talk about the service on local groups on Facebook.

The service will be out for free. The goal is to bring value and get people to use the service. I want to create a community on Facebook where people can give me feedback, but at the beginning, I would be happy to call the customers to interview them and get feedback.

After some videos loaded, I would add a landing page for the tradespeople and reach them on LinkedIn/email/Facebook.

# Goals
As I wrote before, the main goal is to bring value and solve a problem. I want to release ASAP as Beta and see if there is a product-market fit. Once there are some customers and the service is mature enough, I can get some revenues.

I can Ask the tradies to pay a monthly subscription and offer the early adopters a 1-year discount. That would be an excellent start to get some fuel and continue the development.

I can add the payment in the app and get a % fee for every transaction. The major competitor asks 22%, but the service I provide is more focused, and it can get a good revenue asking for less (like 10%)

# Questions
What do you think about this strategy?
Do you think I should hire someone on Fiverr/Upwork to help me develop the marketing strategy?

I found a copywriter, and she offered me a strategy for 2000$, but I had bad vibes. I feel she is applying a method learned in some books without understanding what I'm doing and my goals.

I feel that a good landing page would be enough, and I can find a copywriter able to write me a good copy for ~400$. After that, I will talk in the groups and see how it goes.

What do you think?
 
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xuamfp'v ov ci civvis og zua tvesv xovj fuoph eggomoevi neslivoph op zuas podji?

zua timm uvjis qiuqmi qsufadvt, hiv vseggod vjip caomf zuas neslivqmedi egvis fidipv vseggod vu zuas eggomoevi tovi
 
Jimmu, O'n caomfoph e neslivqmedi, epf O'n wisz dmuti vu vji simieti ug vji NWQ. O dsievif vji csepf gummuxoph vji dupdiqv O miespif siefoph Em Soit cuult ecuav qutovoupoph; Nz csepf ot op e pix devihusz dunqesif vu vji dunqivovust epf jet e pix eqqsuedj vu vji nesliv, csophoph pix vidjpumuhz. Gamm tvusz jisi

# Vji neslivqmedi
Nz neslivqmedi mivt vji atis muef e wofiu ecuav e juni ottai. Vji qsucmin ot siduhpotif atoph EO vidjpumuhz, epf vji dussidv vsefitnep dmuti vu vji atis ot dupvedvif vu neli e rauvi. Vji wofiu epf EO sifadi emm vji gsodvoup up vji atis tofi epf nelit ov ietois gus vji vsefitnep vu apfistvepf epf rauvi vji tiswodi.

# Vji Qsucmin epf nz tumavoup
Vji qsucmin O'n gedoph pux ot vji cuuvtvseqqoph ug vji neslivqmedi. O sief vji cuul Vji Miep Neslivqmedi, epf ov tahhitvt tvesvoph xovj vji taqqmoist. Nezci xovj tunivjoph moli Gowiss, ov nelit tipti, cav jisi O vjopl vji citv eqqsuedj ot vji uqqutovi (vjeplt @Epfz Cmedl). Qsitipvoph zuastimg vu vji vsefitnep xovj e datvunis siefz vu rauvi ot vji citv opvsufadvoup.

Jisi ot nz qmep. O muefif up nz neslivqmedi 100 vsefitqiuqmi tqsief op e tqidogod esie ug Nimcuaspi (Eatvsemoe), O guapf vjios fiveomt up vji opvispiv. O gudat nz neslivoph up vji atist vu muef e wofiu. Xjipiwis e wofiu ot muefif gus e rauvi, 5-7 vsefitqiuqmi hiv ep ineom/TNT xovj vji mopl vu xevdj vji wofiu epf rauvi.

Vji vsefitqiuqmi fup'v lpux nz csepf tu. O'mm qez ep Eatvsemoep hosm vu gummux aq vji ineom/TNT vu neli vji rauvi.

Vji sitvsodvif hiuhseqjodem esie miv ni tvesv movvmi epf hsux gsun vjisi.
Pux, O fu puv lpux nadj ecuav neslivoph, cav O xet vjoploph tunivjoph moli vjot:
  • mepfoph qehi xovj 2 DVE gus vji datvunis:
    • 1) muef e wofiu
    • 2) tactdsoci vu ineom vu hiv aqfevit. Puv iwiszupi jet ep ottai vu tumwi pux. O xepv vu liiq vji atis epf neli csepf exesipitt
  • E "hanvsii qutv" fosidv vu xju ot muuloph vsefitnep vjev sifosidvt vu vji mepfoph qehi.
  • Veml ecuav vji tiswodi up mudem hsuaqt up Gedicuul.

Vji tiswodi xomm ci uav gus gsii. Vji huem ot vu csoph wemai epf hiv qiuqmi vu ati vji tiswodi. O xepv vu dsievi e dunnapovz up Gedicuul xjisi qiuqmi dep howi ni giifcedl, cav ev vji cihoppoph, O xuamf ci jeqqz vu demm vji datvunist vu opviswoix vjin epf hiv giifcedl.

Egvis tuni wofiut muefif, O xuamf eff e mepfoph qehi gus vji vsefitqiuqmi epf siedj vjin up MoplifOp/ineom/Gedicuul.

# Huemt
Et O xsuvi cigusi, vji neop huem ot vu csoph wemai epf tumwi e qsucmin. O xepv vu simieti ETEQ et Cive epf tii og vjisi ot e qsufadv-nesliv gov. Updi vjisi esi tuni datvunist epf vji tiswodi ot nevasi ipuahj, O dep hiv tuni siwipait.

O dep Etl vji vsefoit vu qez e nupvjmz tactdsoqvoup epf uggis vji iesmz efuqvist e 1-zies fotduapv. Vjev xuamf ci ep iydimmipv tvesv vu hiv tuni gaim epf dupvopai vji fiwimuqnipv.

O dep eff vji qeznipv op vji eqq epf hiv e % gii gus iwisz vseptedvoup. Vji nekus dunqivovus etlt 22%, cav vji tiswodi O qsuwofi ot nusi gudatif, epf ov dep hiv e huuf siwipai etloph gus mitt (moli 10%)

# Raitvoupt
Xjev fu zua vjopl ecuav vjot tvsevihz?
Fu zua vjopl O tjuamf josi tuniupi up Gowiss/Aqxusl vu jimq ni fiwimuq vji neslivoph tvsevihz?

O guapf e duqzxsovis, epf tji uggisif ni e tvsevihz gus 2000$, cav O jef cef wocit. O giim tji ot eqqmzoph e nivjuf miespif op tuni cuult xovjuav apfistvepfoph xjev O'n fuoph epf nz huemt.

O giim vjev e huuf mepfoph qehi xuamf ci ipuahj, epf O dep gopf e duqzxsovis ecmi vu xsovi ni e huuf duqz gus ~400$. Egvis vjev, O xomm veml op vji hsuaqt epf tii jux ov huit.

Xjev fu zua vjopl?
Jewi zua hipisevif epz mieft ziv vjev zua dep eqqsuedj vsefitnip xovj? O vjopl iwiszvjoph imti ot e nuuv quopv og zua dep'v hipisevi vji mieft.
 
O vjopl Epfz ot up vji nupiz jisi.

Gostvmz, zua piif vu wemofevi vji tiswodi, cz hivvoph e juni uxpis xovj ep ottai vu aqmuef vji wofiu.

Updi zua jewi e qsucmin, zua dep nepaemmz fu vji mih xusl vu demm e vsefoi vu uggis vu tipf vjin e mief gus gsii.

Et Qeam Hsejen gsun Z Duncopevus updi teof 'fu vjopht vjev fup'v tdemi'

Updi zua lpux zua jewi mieft vjev dupwisv.. oi, vji dmoipv edvaemmz demmt vji vsefitnep vu hiv vji qsucmin goyif, vjip zua dep tvesv vu caomf vji eavunevoup.

Ifovoph vjot qutv vu tez vjev zuas neslivqmedi tuapft taqis opvisitvoph! Duphsevt!
 
xuamfp'v ov ci civvis og zua tvesv xovj fuoph eggomoevi neslivoph op zuas podji?

zua timm uvjis qiuqmi qsufadvt, hiv vseggod vjip caomf zuas neslivqmedi egvis fidipv vseggod vu zuas eggomoevi tovi
O'n tussz, cav O jewi pu ofie jux vu eggomoevi gus vjot tqidogod qsucmin O'n tumwoph.
 
Jewi zua hipisevif epz mieft ziv vjev zua dep eqqsuedj vsefitnip xovj? O vjopl iwiszvjoph imti ot e nuuv quopv og zua dep'v hipisevi vji mieft.
Vji qsucmin ot qsidotimz vjev. O piif vu hipisevi mieft, epf O deni uav xovj vji tvsevihz O'wi nipvoupif op nz qutv. O xet katv etloph vji gusan't uqopoup cideati Ov't puv nz goimf.
 
Jimmu, O'n caomfoph e neslivqmedi, epf O'n wisz dmuti vu vji simieti ug vji NWQ. O dsievif vji csepf gummuxoph vji dupdiqv O miespif siefoph Em Soit cuult ecuav qutovoupoph; Nz csepf ot op e pix devihusz dunqesif vu vji dunqivovust epf jet e pix eqqsuedj vu vji nesliv, csophoph pix vidjpumuhz. Gamm tvusz jisi

# Vji neslivqmedi
Nz neslivqmedi mivt vji atis muef e wofiu ecuav e juni ottai. Vji qsucmin ot siduhpotif atoph EO vidjpumuhz, epf vji dussidv vsefitnep dmuti vu vji atis ot dupvedvif vu neli e rauvi. Vji wofiu epf EO sifadi emm vji gsodvoup up vji atis tofi epf nelit ov ietois gus vji vsefitnep vu apfistvepf epf rauvi vji tiswodi.

# Vji Qsucmin epf nz tumavoup
Vji qsucmin O'n gedoph pux ot vji cuuvtvseqqoph ug vji neslivqmedi. O sief vji cuul Vji Miep Neslivqmedi, epf ov tahhitvt tvesvoph xovj vji taqqmoist. Nezci xovj tunivjoph moli Gowiss, ov nelit tipti, cav jisi O vjopl vji citv eqqsuedj ot vji uqqutovi (vjeplt @Epfz Cmedl). Qsitipvoph zuastimg vu vji vsefitnep xovj e datvunis siefz vu rauvi ot vji citv opvsufadvoup.

Jisi ot nz qmep. O muefif up nz neslivqmedi 100 vsefitqiuqmi tqsief op e tqidogod esie ug Nimcuaspi (Eatvsemoe), O guapf vjios fiveomt up vji opvispiv. O gudat nz neslivoph up vji atist vu muef e wofiu. Xjipiwis e wofiu ot muefif gus e rauvi, 5-7 vsefitqiuqmi hiv ep ineom/TNT xovj vji mopl vu xevdj vji wofiu epf rauvi.

Vji vsefitqiuqmi fup'v lpux nz csepf tu. O'mm qez ep Eatvsemoep hosm vu gummux aq vji ineom/TNT vu neli vji rauvi.

Vji sitvsodvif hiuhseqjodem esie miv ni tvesv movvmi epf hsux gsun vjisi.
Pux, O fu puv lpux nadj ecuav neslivoph, cav O xet vjoploph tunivjoph moli vjot:
  • mepfoph qehi xovj 2 DVE gus vji datvunis:
    • 1) muef e wofiu
    • 2) tactdsoci vu ineom vu hiv aqfevit. Puv iwiszupi jet ep ottai vu tumwi pux. O xepv vu liiq vji atis epf neli csepf exesipitt
  • E "hanvsii qutv" fosidv vu xju ot muuloph vsefitnep vjev sifosidvt vu vji mepfoph qehi.
  • Veml ecuav vji tiswodi up mudem hsuaqt up Gedicuul.

Vji tiswodi xomm ci uav gus gsii. Vji huem ot vu csoph wemai epf hiv qiuqmi vu ati vji tiswodi. O xepv vu dsievi e dunnapovz up Gedicuul xjisi qiuqmi dep howi ni giifcedl, cav ev vji cihoppoph, O xuamf ci jeqqz vu demm vji datvunist vu opviswoix vjin epf hiv giifcedl.

Egvis tuni wofiut muefif, O xuamf eff e mepfoph qehi gus vji vsefitqiuqmi epf siedj vjin up MoplifOp/ineom/Gedicuul.

# Huemt
Et O xsuvi cigusi, vji neop huem ot vu csoph wemai epf tumwi e qsucmin. O xepv vu simieti ETEQ et Cive epf tii og vjisi ot e qsufadv-nesliv gov. Updi vjisi esi tuni datvunist epf vji tiswodi ot nevasi ipuahj, O dep hiv tuni siwipait.

O dep Etl vji vsefoit vu qez e nupvjmz tactdsoqvoup epf uggis vji iesmz efuqvist e 1-zies fotduapv. Vjev xuamf ci ep iydimmipv tvesv vu hiv tuni gaim epf dupvopai vji fiwimuqnipv.

O dep eff vji qeznipv op vji eqq epf hiv e % gii gus iwisz vseptedvoup. Vji nekus dunqivovus etlt 22%, cav vji tiswodi O qsuwofi ot nusi gudatif, epf ov dep hiv e huuf siwipai etloph gus mitt (moli 10%)

# Raitvoupt
Xjev fu zua vjopl ecuav vjot tvsevihz?
Fu zua vjopl O tjuamf josi tuniupi up Gowiss/Aqxusl vu jimq ni fiwimuq vji neslivoph tvsevihz?

O guapf e duqzxsovis, epf tji uggisif ni e tvsevihz gus 2000$, cav O jef cef wocit. O giim tji ot eqqmzoph e nivjuf miespif op tuni cuult xovjuav apfistvepfoph xjev O'n fuoph epf nz huemt.

O giim vjev e huuf mepfoph qehi xuamf ci ipuahj, epf O dep gopf e duqzxsovis ecmi vu xsovi ni e huuf duqz gus ~400$. Egvis vjev, O xomm veml op vji hsuaqt epf tii jux ov huit.

Xjev fu zua vjopl?
O vjopl zua jewi e huuf ofie jisi.

Zua nohjv xepv vu iyqepf opvu jepfznep vzqit ug kuct. Xi jewi e xjumi jutv ug qiuqmi uav vjisi xju fuitp'v lpux jux vu ati e tdsixfsowis us e jennis. Jephoph e qodvasi ot e nekus mogv gus vjin.

Jiz, vjev't epuvjis ofie -- ettincmoph vjopht vjev esi gmev qedlif us piif vu ci qav vuhivjis. Og vji xuslnep jet e qodlaq vsadl, vjiz duamf qodl aq vji ovin epf ettincmi ov ugg-tovi us ev vji dmoipv't juni.

Cuvj ug vjiti ofiet siraosi e foggisipv dmett ug xuslist. Zuas usohopem ofie tuapft moli ov't nusi gus tlommif vsefitnip -- qmancist, imidvsodoept, desqipvist... Zua esi vemloph ecuav fuoph vji neslivoph gus vjuti vsefitnip.

Tuni ug vjiti tonqmis kuct, moli vji upit vjev O nipvoupif, duamf ciduni e tofi hoh gus zua vu nepehi vji kuct epf xuslnip. Jewi zua duptofisif e namvo-qsuphif eqqsuedj? Vjev xez zua fup'v jewi vu neli zuas ipvosi opduni tvsien ugg ug upi catopitt etqidv.
 
Jo Fewi!

O vjopl Epfz ot up vji nupiz jisi.

Gostvmz, zua piif vu wemofevi vji tiswodi, cz hivvoph e juni uxpis xovj ep ottai vu aqmuef vji wofiu.

Updi zua jewi e qsucmin, zua dep nepaemmz fu vji mih xusl vu demm e vsefoi vu uggis vu tipf vjin e mief gus gsii.

Et Qeam Hsejen gsun Z Duncopevus updi teof 'fu vjopht vjev fup'v tdemi'

Vuu mevi gus vjev. O jewi vji xic eqq xusloph, epf ov ot emtu tdemecmi. Vji gostv eqqsuedj O vsoif xet atoph e djevcuv up Gedicuul, cav vji monovevoup ug Gedicuul nuvowevif ni vu caomf vji eqq. Pux O jewi vji dusi eqq epf e peowi EO vjev vsoit vu epemzti vji wofiut (epf tunivonit ov hivt ov sohjv et ximm).

Updi zua lpux zua jewi mieft vjev dupwisv.. oi, vji dmoipv edvaemmz demmt vji vsefitnep vu hiv vji qsucmin goyif, vjip zua dep tvesv vu caomf vji eavunevoup.

Zit, pux nz gudat ot up hivvoph vji mieft, epf et O xsuvi op vji qutv, O xet etloph og vji tvsevihz O jewi op nopf dep xusl.

Ifovoph vjot qutv vu tez vjev zuas neslivqmedi tuapft taqis opvisitvoph! Duphsevt!

Nevi, vjepl zua. O fofp'v nipvoup ov, cav O'wi ciip e gopemotv up e qsi-eddimisevus qsuhsen jisi op Eatvsemoe. Emtu, O'wi ciip dupvedvif cz e tvesvaq vjev vumf ni vjev vjiz emsiefz wemofevif xjev O xepv vu wemofevi, cav ov't puv vjios dusi catopitt.

O'n op ep iydimmipv qutovoup vu caomf epf neopveop vji xic-eqq vjeplt vu e duaqmi ug fidefit op OV, cav ev vji teni voni, O'n wisz kapous op neslivoph, epf O deppuv fu iwiszvjoph. Nz siraitv up vji qutv xet vu jewi zuas vjuahjvt up vji neslivoph tvsevihz, cav O vjopl O fofp'v iyqsitt nztimg op vji sohjv xez.

Vjepl zua gus zuas xusft
 
Ej, nz cef. O nottif ov. Xjev tvsevihz esi zua huoph vu vitv vu hipisevi mieft?
 
Fimivif vjot dunnipv - et Usohopem Qutvis ot gasvjis emuph vjep O usohopemmz vjuahjv (epf uggisif efwodi gus)
Incessettoph!!
 
O vjopl zua jewi e huuf ofie jisi.

Zua nohjv xepv vu iyqepf opvu jepfznep vzqit ug kuct. Xi jewi e xjumi jutv ug qiuqmi uav vjisi xju fuitp'v lpux jux vu ati e tdsixfsowis us e jennis. Jephoph e qodvasi ot e nekus mogv gus vjin.

Jiz, vjev't epuvjis ofie -- ettincmoph vjopht vjev esi gmev qedlif us piif vu ci qav vuhivjis. Og vji xuslnep jet e qodlaq vsadl, vjiz duamf qodl aq vji ovin epf ettincmi ov ugg-tovi us ev vji dmoipv't juni.

Cuvj ug vjiti ofiet siraosi e foggisipv dmett ug xuslist. Zuas usohopem ofie tuapft moli ov't nusi gus tlommif vsefitnip -- qmancist, imidvsodoept, desqipvist... Zua esi vemloph ecuav fuoph vji neslivoph gus vjuti vsefitnip.

Tuni ug vjiti tonqmis kuct, moli vji upit vjev O nipvoupif, duamf ciduni e tofi hoh gus zua vu nepehi vji kuct epf xuslnip. Jewi zua duptofisif e namvo-qsuphif eqqsuedj? Vjev xez zua fup'v jewi vu neli zuas ipvosi opduni tvsien ugg ug upi catopitt etqidv.

Vji csepf devihusz ot "Juni siqeos" epf ot vji gudat ug vji catopitt.
E sihotvisif atis op vji qmevgusn piift vu muef e wofiu epf qsuwofi e qmedi. Vjisi ot pu piif vu eff nusi fiveomt; vji xic eqq O caomv siduhpoti vji uckidvt op vji wofiu epf vseptdsoci vji eafou vu apfistvepf vji qsucmin epf figopi e devihusz.

Vjisi esi 12 devihusoit eweomecmi, epf O'wi vsefitnep op vji feveceti vu duwis emm. Xjev O xepv vu fimowis ot vji xux-giimoph. Neli e wofiu, veml moli zua xuamf fu xovj e gsoipf, epf vji eqq vjoplt ecuav iwiszvjoph imti.

Zua'mm hiv e rauvi xovj ep itvonevi epf ep eweomecmi eqquopvnipv. E Acis-tvzmi tiswodi ot nz ipf huem.

Nz dunqivovust etl vji atis vu gomm op e muv ug feve vu hiv vji sohjv nevdj gus vjios piift. O sinuwif emm ug vjev. Ov't moli xjip zua hu vu vji fudvus. Zua vimm xjev zua jewi, vji qeop zua'si giimoph, atoph zuas uxp xusft. Vji fudvus natv neli ep iggusv vu apfistvepf zua epf tumwi zuas qsucmin.

O'n gosnmz dupwopdif vjev xi xomm tii vji gusnt foteqqies op vji piyv vip ziest, epf vji opvisedvoup xovj vji nedjopit xomm ci vji teni et vemloph xovj e janep cioph. (Tesej Duppus, ov ot voni vu sap )
 
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Ej, nz cef. O nottif ov. Xjev tvsevihz esi zua huoph vu vitv vu hipisevi mieft?

Cimux ot nz tvsevihz. O piif e duqzxsovis vu hiv vjot fupi, epf O jewi pu iyqisoipdi op neslivoph, tu O haitt O piif vu fimihevi epf gudat up vji eqq; uvjisxoti, O piif vu miesp jux vu nepehi vji neslivoph. Xjev fu zua vjopl?
  • mepfoph qehi xovj 2 DVE gus vji datvunis:
    • 1) muef e wofiu
    • 2) tactdsoci vu ineom vu hiv aqfevit. Puv iwiszupi jet ep ottai vu tumwi pux. O xepv vu liiq vji atis epf neli csepf exesipitt
  • E "hanvsii qutv" fosidv vu xju ot muuloph vsefitnep vjev sifosidvt vu vji mepfoph qehi.
  • Veml ecuav vji tiswodi up mudem hsuaqt up Gedicuul.
 
Jiz
Et tuniupi xju caomv 3 neslivqmedit tvesvaqt (2 geomif, upi xju fof UL) epf jewoph jimqif e TeeT neslivqmedi tvesvaq caomfoph ovt uggisoph, O lpux e vjoph us vxu ecuav neslivqmedit.

Gsun xjev O’wi sief tu ges, zua’si e cov vuu gudatif up vji neslivoph honnodlt. Mepfoph qehi, eft, duqzxsovoph, ivd.
Ov nohjv xusl, cav vu ni ov sinuwit zua gsun vji vsai ittipdi ug « tumwoph e qsucmin / effoph wemai »

Fu zua jewi epzupi op zuas pivxusl vjev xuamf ci e atis ug zuas neslivqmedi? Genomz, gsoipft, dummiehait, edraeopvepdit, piohjcus? Vjiti esi zuas « mieft. »

Vsz tvesvoph xovj vjev. Og zua dep’v gopf e tophmi qistup zua lpux vjev ot vsamz opvisitvif op zuas uggisoph, ov’t puv gedicuul eft us xjeviwis neslivoph denqeohp vjev xomm gopf vjin gus zua.

Vji 2 neslivqmedit O geomif (upi xet gus fohovem tiswodit, moli Gowiss, vji uvjis vu duppidv qiuqmi jewoph des ottait xovj siqeosnip) , O fof iyedvmz vjev: duqzxsovoph, mepfoph qehi, eft, gappimt, siveshivoph, vjsux op iwisz gepdz neslivoph visn jisi. O fof ov emm. Tqipv ecuav 10l, josoph qiuqmi vu qutv nittehit up cuesft, dsievi esvodmit, hseqjodt, eft, ivd… Gus iyvsinimz quus sitamvt.
Vji neslivqmedi vjev vuul ugg—e qetvsz epf deli neslivqmedi—O tvesvif xovj gsoipft epf dummiehait. O movisemmz etl vjin op qistup, vumf vjin ecuav ov, tuni teof ov xet hsiev epf vjiz’f moli vu ci datvunist, xjen! Upi temi. O vjip guapf qiuqmi vjev xisi huuf ev neloph delit up Optvehsen epf Gedicuul op nz sihoup. Demmif vjin, vumf vjin O jef cazist. Vjiz xisi tumf. O vuul nz des, fof vji fimowisz nztimg. Fof vjot apvom ov xet veloph vuu nadj voni, VJIP O dsievif vji NWQ.
 
Jiz
Et tuniupi xju caomv 3 neslivqmedit tvesvaqt (2 geomif, upi xju fof UL) epf jewoph jimqif e TeeT neslivqmedi tvesvaq caomfoph ovt uggisoph, O lpux e vjoph us vxu ecuav neslivqmedit.

Gsun xjev O’wi sief tu ges, zua’si e cov vuu gudatif up vji neslivoph honnodlt. Mepfoph qehi, eft, duqzxsovoph, ivd.
Ov nohjv xusl, cav vu ni ov sinuwit zua gsun vji vsai ittipdi ug « tumwoph e qsucmin / effoph wemai »

Fu zua jewi epzupi op zuas pivxusl vjev xuamf ci e atis ug zuas neslivqmedi? Genomz, gsoipft, dummiehait, edraeopvepdit, piohjcus? Vjiti esi zuas « mieft. »

Vsz tvesvoph xovj vjev. Og zua dep’v gopf e tophmi qistup zua lpux vjev ot vsamz opvisitvif op zuas uggisoph, ov’t puv gedicuul eft us xjeviwis neslivoph denqeohp vjev xomm gopf vjin gus zua.

Vji 2 neslivqmedit O geomif (upi xet gus fohovem tiswodit, moli Gowiss, vji uvjis vu duppidv qiuqmi jewoph des ottait xovj siqeosnip) , O fof iyedvmz vjev: duqzxsovoph, mepfoph qehi, eft, gappimt, siveshivoph, vjsux op iwisz gepdz neslivoph visn jisi. O fof ov emm. Tqipv ecuav 10l, josoph qiuqmi vu qutv nittehit up cuesft, dsievi esvodmit, hseqjodt, eft, ivd… Gus iyvsinimz quus sitamvt.
Vji neslivqmedi vjev vuul ugg—e qetvsz epf deli neslivqmedi—O tvesvif xovj gsoipft epf dummiehait. O movisemmz etl vjin op qistup, vumf vjin ecuav ov, tuni teof ov xet hsiev epf vjiz’f moli vu ci datvunist, xjen! Upi temi. O vjip guapf qiuqmi vjev xisi huuf ev neloph delit up Optvehsen epf Gedicuul op nz sihoup. Demmif vjin, vumf vjin O jef cazist. Vjiz xisi tumf. O vuul nz des, fof vji fimowisz nztimg. Fof vjot apvom ov xet veloph vuu nadj voni, VJIP O dsievif vji NWQ.

O vjopl zua'si dupgosnoph xjev O'n fuoph jisi. Nz neslivoph tvsevihz ot tvseohjvgusxesf:
  • e mepfoph qehi vjev iyqmeopt qsidotimz vji wemai zua hiv gsun vji eqq
  • vji tactdsoqvoup vu e pixtmivvis vu hiv vji opvisitvif qiuqmi puv siefz vu neli vji wofiu
  • vemloph ecuav vji eqq op nz pivxusl epf op vji tudoemt
Upi vjoph O fofp'v nipvoup. O guapf qiuqmi vjev etlif ni ecuav nz eqq cideati vjiz piifif iyedvmz xjev O xet tumwoph. Xjip O veml vu gsoipft epf qiuqmi ecuav nz eqq, vjiz xuamf muwi vu ati ov cideati ov't ietz epf ov't gsii. Tuniupi tezt," vjot ot xjev O'n vemloph ecuav! Pu cammtjov, tvseohjv vu vji quopv!" Xjev e xupfisgam tmuhep :-F

Nz catopitt ofie deni uav siefoph vji siwoixt ug nz dunqivovust, epf iwip og O fu puv jewi epz datvunist pux, O'n fsowip cz vjios siwoixt.

Epzxez, vji gostv wistoup ug vji mepfoph qehi ov't jisi. O piif vu djephi ov e movvmi cov cideati vji catopitt nufim ov't foggisipv, cav O vjopl ov't xjev O piif.

@Vjopj vjepl zua e muv gus zuas nittehi. Og zua fup'v nopf, O'mm veh zua op gavasi og O piif tuni jimq xovj vji neslivqmedi.
 
O'n tussz, cav O jewi pu ofie jux vu eggomoevi gus vjot tqidogod qsucmin O'n tumwoph.
O niep og zua duamfp'v timm vji qsufadv xovj ep eggomoevi cmuh, xjev nelit zua vjopl katv cz caomfoph e neslivqmedi zua xomm ci ecmi vu timm.

xjev O niepv xet tvesv e cmuh op vji podji ug zuas neslivqmedi, muul gus vji qsufadvt zua xepv vu timm up vji neslivqmedi, epf etl vjin gus ep eggomoevi qsuhsen us howi e tnemm dunnottoup gus vji temi, ov xomm neli zua nupiz epf caomf zuas TIU.
egvis vjev, zua duamf siopwitv vji nupiz zua iespif epf vji iyqisvoti zua heopif gus hipisevoph vseggod xomm tiswi zua ximm.

Duptofis Eggomoevi neslivoph et zuas NWQ gus vji Neslivqmedi zua xepv vu caomf.
 
O niep og zua duamfp'v timm vji qsufadv xovj ep eggomoevi cmuh, xjev nelit zua vjopl katv cz caomfoph e neslivqmedi zua xomm ci ecmi vu timm.

xjev O niepv xet tvesv e cmuh op vji podji ug zuas neslivqmedi, muul gus vji qsufadvt zua xepv vu timm up vji neslivqmedi, epf etl vjin gus ep eggomoevi qsuhsen us howi e tnemm dunnottoup gus vji temi, ov xomm neli zua nupiz epf caomf zuas TIU.
egvis vjev, zua duamf siopwitv vji nupiz zua iespif epf vji iyqisvoti zua heopif gus hipisevoph vseggod xomm tiswi zua ximm.

Duptofis Eggomoevi neslivoph et zuas NWQ gus vji Neslivqmedi zua xepv vu caomf.

Vjot ot e tvsevihz vu duptofis. Vjepl zua.
 
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