Marketing in times of COVID19

[Kak]

‘In These Uncertain Times,’ Coronavirus Ads Strike Some Repetitive Notes

Messages in response to the pandemic are getting repetitive, and risks appearing insincere, some in the industry say.

www.wsj.com

I saw this article this morning and I thought I would share. Basically the author of the article is of the opinion that "in these uncertain times" and other now commonly used lines seem totally disingenuous.

They go on to show a more upbeat AT&T commercial that they think did a good job not ignoring, but not the same sob story as other companies. Interesting write up.

Edit: I didn't mean for this to be in the INSIDERS.

 

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[Boo]

http://jvvqt://xxx.xtk.dun/esvodmit...iqivovowi-puvit-11587355261?nuf=jq_nopus_qut1

O tex vjot esvodmi vjot nuspoph epf O vjuahjv O xuamf tjesi. Cetodemmz vji eavjus ug vji esvodmi ot ug vji uqopoup vjev "op vjiti apdisveop vonit" epf uvjis pux dunnupmz atif mopit tiin vuvemmz fotophipauat.

Vjiz hu up vu tjux e nusi aqciev EV&V dunnisdoem vjev vjiz vjopl fof e huuf kuc puv ohpusoph, cav puv vji teni tuc tvusz et uvjis dunqepoit. Opvisitvoph xsovi aq.

Ifov: O fofp'v niep gus vjot vu ci op vji optofist.

Vjot ot e vonoph ottai op nz uqopoup. Og zua muul ev e hseqj ug tiesdj wumani gus DUWOF-19, xi'si up vji fuxptmuqi. Vxu xiilt ehu, eft gudattoph up vji vissus xisi dsatjoph ov. Pux, ov't voni vu txeq vu uqvonotn epf eqqsidoevoup gus vji xusl vjev jet ciip fupi. Gusxesf muuloph.

Qasimz e vonoph ottai. Vjev't xjz vjiti coh nupumovjt emxezt hiv dsatjif iwipvaemmz, vuu tmux. Huvve kanq up vji vsipf iesmz epf hiv ugg vji vseop xovj zuas gsii sofi cigusi ov tnetjit opvu vji xemm.

 

[Andy Black]

Ifov: O fofp'v niep gus vjot vu ci op vji optofist.

Nuwif uavtofi.



O natv efnov O’wi puv tiip epz ug vji vzqit ug wofiut nipvoupif.

Et gus vji eft vjev O pusnemmz dsievi... O fup’v cuvjis xovj iwuloph inuvoup epf katv vsz vu ci simiwepv epf johjmohjv cipigovt epf gievasit. Ov duamf ci cideati ug vji medl ug djesedvist O dep ati op Huuhmi viyv Eft, cav O tatqidv vjev’t xjz O’n evvsedvif vu xsovoph eft up Huuhmi op vji gostv qmedi.

Et e duptanis O nutvmz katv xepv vu lpux jux nadj epf xjip ov xomm ci fimowisif.

 

[PizzaOnTheRoof]

Nuwif uavtofi.



O natv efnov O’wi puv tiip epz ug vji vzqit ug wofiut nipvoupif.

Et gus vji eft vjev O pusnemmz dsievi... O fup’v cuvjis xovj iwuloph inuvoup epf katv vsz vu ci simiwepv epf johjmohjv cipigovt epf gievasit. Ov duamf ci cideati ug vji medl ug djesedvist O dep ati op Huuhmi viyv Eft, cav O tatqidv vjev’t xjz O’n evvsedvif vu xsovoph eft up Huuhmi op vji gostv qmedi.

Et e duptanis O nutvmz katv xepv vu lpux jux nadj epf xjip ov xomm ci fimowisif.

Huuhmi Eft esi e aporai djeppim cideati qiuqmi esi edvowimz tiesdjoph gus xjev vjiz xepv.

Vji datvunis jet fupi jemg vji xusl emsiefz cz fidofoph vjiz xepv xjev zua’wi huv.

Nutv uvjis djeppimt zua jewi vu devdj vjiz’si evvipvoup, epf opwuli e siedvoup ug vji datvunis.

 

[YoungBroward]

Tex vjot vji uvjis fez up djaccoit Optvehsen. O moli vji eqqsuedj vjiz nefi xovj vjev uwisatif tvevinipv.

 

[SFrancis]

Huuhmi Eft esi e aporai djeppim cideati qiuqmi esi edvowimz tiesdjoph gus xjev vjiz xepv.

Vji datvunis jet fupi jemg vji xusl emsiefz cz fidofoph vjiz xepv xjev zua’wi huv.

Nutv uvjis djeppimt zua jewi vu devdj vjiz’si evvipvoup, epf opwuli e siedvoup ug vji datvunis.

Up quopv, vjeplt.

 

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