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GOLD! Lex DeVille's: 15 Days to Freedom - Make Money Copywriting in 15 Days or Less

Mamazees

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Jun 11, 2019
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Day 2 | Technique Lesson 1
Make Them STOP!


View attachment 9416

Stop signs share an important message worth exploring. When we see a stop sign, we know what to do. We stop. But why? What specifically makes us stop?

Forget the fact that we've been trained for more than a century to stop at red, octagon-shaped signs. Instead, let's consider the deeper message. Let's think about what the word S.T.O.P. actually does.

The word STOP triggers something in our mind. That something is fear. On a deeper level, it's our survival instinct. STOP taps into our desire to live. If we blow through a STOP sign then we're at much greater risk of death by car accident, and that's something we want to avoid.

STOP also triggers very powerful emotions. When we see a stop sign, we instantly process the following:

If I don't stop it could get my whole family killed.

If I don't stop I could be responsible for the death of someone else.

If I don't stop I could wreck my car, and lose (insert any number of things here).


Now let's look at how this message applies to copywriting, and how we can use it. STOP is a short, 4 letter Headline in all CAPITAL LETTERS, almost always printed in bold. It taps into our basic desire to live, and the emotions surrounding the negative impact of our actions if we ignore it, and it almost always gets our attention.

STOP signs exist for 1 reason - to make us STOP!
When we stop we can think. When we think we can observe. When we observe, we take in more info that helps us decide if it's safe to proceed, and this is exactly what your headline must accomplish!

The first goal of your headline is to make them STOP!

If a prospect doesn't stop, they won't think, and they won't proceed through your text. That means they won't buy anything either. So the first technique of copy that sells is a headline that makes them STOP!

How do I make them stop?

This is where desire & emotion come into play. Now, some books will tell you that you have to tap into desire, and others say you only need emotion. Both can work alone, but they work way better together.

But before they can work at all, you have to tap into the right desire & emotion.
To do that you MUST change your perspective. You have to think in terms of them, not you. By shifting your perspective you can ask questions that gain clarity about what your prospects really want, instead of assuming you know what they want.

Let's look at how two popular books accomplish this.

"The Automatic Millionaire"
& "The Millionaire Fastlane"

Two very different books that are both top-sellers. One sells the idea of saving coffee change, while the other sells the idea of starting a business. So, why don't either of these books mention anything about saving money, or starting businesses in their headline?

Because the reader doesn't desire those things, and doesn't connect emotionally either!

Instead they had to get inside their reader's mind and ask the right questions.

Who am I? (Target Market)
Young, 18 to 30 year olds, primarily male.

What do I want? (Desire)
Fast money, fast cars, to not have to work for money or riches. Freedom from jobs.

Why do I want it? (Emotion)
Money, & super cars will make me powerful & seductive.

What if TMF used this headline instead:

Get Rich by Starting a Business and Failing a Lot.

Would you have stopped? Would you have opened the book? Would you have read the first line? Would you have still dedicated your entire life to making this shit work no matter what? Would you even be here right now?!

Probably not, because the headline doesn't speak to you personally. It doesn't tap into your desires or emotions. It doesn't give you a reason to care.

A lot of psychology goes into your headline, but you don't have to spend 10 years learning about it to be effective. All you have to do is ask questions from the prospect's perspective and figure out what they really want. Then find a way to write it in your headline.

Now that you know that your headline's ultimate goal is to make them STOP by tapping into desire & emotion, let's check out some ways you can enhance your headlines.

1.
If it's 3 words or less, use ALL CAPITAL LETTERS.
----- "INSTANT CASH LOANS"

2. If it's more than 3 words, Only Capitalize the First Letter of Each Word, Following Basic Grammar Rules.
----- "Big Johnson's Beer & Liquor if We Don't Have It, We'll Get It!"

3. If you can tap into desire / emotion & be creative, then your headline will have more power.
----- "Unleashing the SUPER Ideavirus - Ideas that Spread, Win"

4. Length is based on the headline's goal. If you need it processed fast, then use less words.
----- "How to Win Friends & Influence People"

5. Get rid of extra words. Every word must have a purpose.
----- "Here's How You Can Switch Gears, Downshift, & Drive Into the Millionaire Fastlane.
vs. "The Millionaire Fastlane" - Way less words. Way more impact.

6.
If you can add subtle influence to your headline, such as a CTA, you'll add power.
----- "NOW! Get a FREE Animal Tail Butt Plug with Every Vibrating Prostate Massager!"

^
(Now, that's a deal you can't pass up!)


You don't have to be a copywriter to get good at writing headlines. All you need is practice. Take your time, and give every product, website, or cover letter serious thought. It may take you 2 hours to come up with something, but when you get it right it works pretty much every time.

Remember, Your #1 Goal is to MAKE THEM STOP!


Day 2 Challenge

1. Help someone. Do it without asking for anything in return. Just like yesterday.

2. Come up with 5 to 10 products / services / or something else you want to sell. Give serious consideration to the questions above. Figure out the customer's deepest desire. Figure out the emotions they want to experience. Then write 5 to 10 headlines utilizing what you've learned, that MAKE THEM STOP!

If you're feeling brave you can post your headlines in this thread for others to critique. But no pressure.

:jimlad:

Now that you know the first & most
important element of all copy
you can move on to Day
3 -
Influence Lesson
1

Hello @Lex DeVille

Here's my attempt at answering the post above.

Come up with 5 to 10 products / services / or something else you want to sell.
  • Migration. Headline - Legit Relocation
  • Weight Loss. Headline - I Achieved The Weight Of My Dreams
  • Raising Kids. Headline - Despite The Daily Challenges, You Can.
  • Finding Purpose. Headline - Took So Long But I Found Me.
  • Digital Marketing. Headline - Step by Step To Being A Pro.
  • Forex Trading. Headline - Lose Money No More, This Strategy Works.
 

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Envious

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Hey @Lex DeVille ,

Thanks for the thread! Great stuff. Here is my attempt at Day 2's Challenge (Harder than you first think!)


  1. Market place to sell illustrations -Beautiful Illustrations For Any Project, Without Hassle and High Prices.
  2. Real estate sign advertising space - Reach Renters and Homebuyers, Right Where They Are Looking.
  3. carpet cleaning online bookings- Your Carpets Like New, With The Click Of A Button.
  4. stain free suncream with mosquito repellent - Protection From Sun, Stings And Stains - IN A SINGLE BOTTLE!
  5. instagram content creation for food vendors/restaurants - Stunning Food Photography - Get the Social Feed You’ve Dreamed Of.
  6. Wonky vegetable website delivery - Wonky and Organic Vegetables delivered. Good for you, Good for the earth.
  7. Donuts on demand - Warm and Fresh Donuts Delivered, Whenever, Wherever.

Welcome the feedback from other members too :)
 

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Day 1: Forget You, Help Them

The thread is right. It is difficult to drop the ego and help others. I prepared sliced oranges for my soccer team to eat at half time as a way to help others. I actually felt embarrassed doing it which is crazy. The ego doesn't want to give up control. On to Day 2!
 

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Day 2 - Make Them STOP!

Here is 10 headlines for different products/Services. Any Critique would be appreciated!

  • Weight loss Program
    • “Weight Loss that ACTUALLY Works”
  • Alcohol Free Beer
    • “Great Night, NO Hangover”
  • Notebook Journal
    • “Kill Anxiety & Start Living”
  • Carpet Cleaning Service
    • “FRE Carpet Cleaning: Fast, Reliable, Effective!”
  • Online Banking Application
    • “MONEY MADE SIMPLE”
  • Gym Membership
    • “NOW! Workout with a FREE Personal Trainer for 1 Week”
  • Coffee Machine
    • “A Perfect Cup of Coffee”
  • Shoe De-odorizer
    • “I HATE Smelly Shoes”
  • A Dating Seminar
    • “Breakthrough Attraction Secrets – Let the Girl Chase YOU!”
  • Alarm Clock
    • “NEVER SNOOZE AGAIN”
 

Simplify

Thrive
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Read Millionaire Fastlane
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May 17, 2019
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Ireland
Hello @Lex DeVille

Here's my attempt at answering the post above.

Come up with 5 to 10 products / services / or something else you want to sell.
  • Migration. Headline - Legit Relocation
  • Weight Loss. Headline - I Achieved The Weight Of My Dreams
  • Raising Kids. Headline - Despite The Daily Challenges, You Can.
  • Finding Purpose. Headline - Took So Long But I Found Me.
  • Digital Marketing. Headline - Step by Step To Being A Pro.
  • Forex Trading. Headline - Lose Money No More, This Strategy Works.
Hi, only getting started myself but some feedback and useful tools I can provide you with. Remember if less than 3 words then use ALL CAPS so that would be for your first headline on migration. The second headline for weightloss: it's about you and the reader will not be interested in YOUR dream weight loss achievement. Here are some useful tools I have found:

1. Headline analyzer: Paste your headline and this tool will give your headline a score/100
2. Hemingway App: Paste your text in here and it will give a readability score
3. Crayon.co: Filter for keywords/companies/products and see how they are being marketed

Hope these tools help on your copywriting journey!
 

Simplify

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Day 3: More Headlines

Headlines

  • Headphone Company
    • “Boring Silence to Colourful Beats”
  • Coaching Event
    • “Unfulfilled? Surprisingly Simple Freedom Strategies”
  • Healthy Food Bar
    • “TASTE WITHOUT GUILT”
  • Suit
    • “BUY NOW! Get a FREE Custom Tie with Every Premium Suit!”
  • Nightclub
    • “What is Monday-Friday without SATURDAY?”
 

Simplify

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Day 3: Influential Paragraph to Customer
@Lex DeVille

Influential Paragraph

Customer on a landing page for a course on improving your social life:

Have you ever looked at that one guy who seems to have all the attention?
The girls laugh at his jokes and compete for his approval.
The guys look up to him and seek his validation.
This guy must be rich, an actor, a musician or celebrity, right?

WRONG!

Consider this…

What if this guy knows something you were never taught?
What if he is doing things that YOU can easily learn in MINUTES?
What if that guy was YOU?

GOOD NEWS!

Join our FREE live webinar where we expose the hidden secrets!
Just imagine how you’ll benefit if you know these secrets too!
Think about how your life would be different NOW if you already knew these underground truths.
Hundreds of people, just like YOU, are already signed up! And spots are filling up fast!

Don’t miss your opportunity to get your DREAM social life…

Click Here NOW to grab one of the remaining spots!
 

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Day 4
I wrote out my 5 headlines and my 10 sentences using influential words. I will not post them here per the action step for Day 4.

The action that I had been putting off was applying to a marketing assistant position as I didn't think I would get hired as I have no marketing experience. I have a wide range of other experience but doubted my chances. I would like a marketing position as I want to understand and learn different aspects of marketing campaigns as weel as copywriting. I applied for a psoition today with my CV and application form. It didn't take long to apply for the position and at least now I don't have to think about "Will they hire me?". If they do then great and if not then I realise what I have to do. I am taking steps to becoming a copyrwriter through these action steps and also via Udemy. By the end of the month I want to have completed my first freelance copywriting gig.
 

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Day 5 - Full page of copy for a real product

Product - Black-Out Curtains

Have You Been Sleeping Wrong Your Whole Life?

Have you ever woken up feeling tired?
Ever felt like using your arms as a mid-afternoon pillow?

If you answered no, then congratulations, job done, go take a well-earned nap!
For everyone else…

We have the solution!

Now. Sleep is important. We all know that. “Get your 8 hours!”, Mum always said.
But…
What if you are doing it all wrong?
What if the secret to more energy is not another iced americano?
What if you just needed to turn to the dark side?

No, no, no… leave your Star Wars ideas elsewhere

What we are talking about is something much simpler.
A problem that you never knew was even there.
Something we like to call…

LIGHT!

How Light is Sabotaging Your Sleep!

Good sleep and light don’t go together.
Don’t believe me?
Here’s what Harvard had to say:

Light at night is part of the reason so many people don't get enough sleep…and researchers have linked short sleep to increased risk for depression, as well as diabetes and cardiovascular problems.”

There is a lot more science confirming this but
I won’t bore you with the details!

The secret?

Get the Light Outta the Bedroom!

So, you know that light is bad for your sleep. Now what…

How do we get the light out of the bedroom?
Well…it’s simple.
All you need to do
Is call up your neighbours. Have them turn off all their lights.
Then you will want to call the council. Make them turn off the streetlights too.
Then you can go to sleep.
Sounds good right?

…of course not!

So, how do you get the light out of the bedroom?

Block the Light with Black-Out

If you can’t stop the light at its source, then
You must stop it coming in.

Imagine this…
You wake up in the morning.
You stretch out your arms. You jump out of bed. You start your day.
No morning tiredness. No snooze button. No afternoon slump.

What if this was your new morning routine?
What if this was YOU?

Great News!

Now this can be you!

Sign up now to get FREE information on what Black-Out Curtains are right for you!

And

Order before Friday and you get a FREE sleep mask with your purchase!

 

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Day 6 - Write a Sales letter for a REAL product (via email)

Supercharge Your Health in Just 5 Minutes!

Hi Ryan,

Could you do with a little more energy?
Are you getting enough fruits and vegetables EVERY SINGLE DAY?
Do you ever eat junk food because you have no time?

If you answered yes to any of these questions, then we have something magical for you!
You can eat healthy without slaving away in the kitchen.
Your increased energy will fuel the important things in life.
You can finally say goodbye to junk-food and hello to real fast-food.

Our Nutri-Bullet range will whip you up delicious, nutrient-packed smoothies in seconds.

“But I don’t know how to make smoothies!”

No problem!
With every Nutri-Bullet you will get a FREE recipe book, specially designed by our nutrition experts.

Feeling peckish between meals?
Just pick a snack recipe. Fire up your Nutri-Bullet. Serve and enjoy!

Late to the office and no time for breakfast?
Choose a meal replacement recipe. Fire up your Nutri-Bullet. Enjoy on the go!

For your Nutrition needs, Nutri-Bullet has it covered!

And NOW! For a limited time only get a FREE to-go cup with every purchase

Offer Ends Soon! So Click Here to grab yours NOW!




 

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Day 7 - Sales Letter @Lex DeVille

Service: Digital Marketing Agency

Need Customers? Stress-Free Solution


Ok, so you have a great product or service but you’re struggling to scale.
You are screaming out. You know there is an un-tapped well of new customers.
Maybe you have tried running ads before, but you fired blanks.
We understand your pain.
No, really, we do…

Marketing is HARD
Marketing is CONFUSING

But… (and you know this already)

Marketing is IMPORTANT
Like REALLY important.

You are the expert in your field.
You have sacrificed a lot to start and grow your business.
You have put in the 10,000 hours.

But you feel stuck at a plateau. It is frustrating.

Now imagine this…

You spend your day focusing on your business.
You work with your team to provide the best experience for your customer.
AND
You have new customers flowing in every month like clockwork.

Here’s the best part…

You never spend time thinking about marketing!

That’s where we come in.

Need updated copy for your website?
Done.
Need an ad campaign for social media?
Done.
Need to create or optimize your email list?
Done.
Need emails for that email list?
Done.
Done. Done. Done

Our team of expert marketers will help you sell.
We will help you attract new customers.
We will help you scale your business.

You can focus on what you are great at!

Click HERE to schedule your FREE consultation call today!

Slots are filling up fast, so don’t miss the opportunity.
 

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