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Learning Copywriting for Marketing

Carlitos

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This is a solid thread since is something I have been working on. I have fallen in love with copywriting. I have always loved writing back in my school years. Needleless to say i had no idea what copywriting was, or what was the purpose. Is mind-blowing but very interesting to do. I see books at "recipes ideas" there's nothing wrong with reading them. You can pick and choose different ideas and come up with your own copywriting. Once you add your own flow and no one else will know and understand your industry better than you, things will flow right.

Right now I am reading, "Cashvertising" I love this book, I actually created my first copy for a specific landing page on one of my services. It has been working, I plan on updating the landing page come 2022. We are going to a rebranding slow phase to continue growing.
 
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ZF Lee

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I have done this part. I know what groups of people want or would at least be curious about my product. Problem is, that they had to learn mostly though pharmaceuticals/nutraceuticals, doctors and other specialists. I want to be able to sell to distributors like the above, but I don't know how to make a proposition and catch the attention of these people without sounding too 'salesey'.

How do I get the attention of a busy executive who is scrolling through his e-mail list and persuade him to look into my product? Of course, the functions of the product will fulfil whatever needs or wants the other company's customers is catering to.

I find it so difficult to find a source that gives advice on the B2B side. Everyone is focused on B2C and even then it's not about acquisition, but more about increasing the value that you get from each customer. Great if you have a business that is doing well, but not good if you are a nobody, even when the product is rare, desirable and high quality.

This is why I want someone who is more focused on communicating with other businesses and learning from that person.
Yes, I have very similar gripes with the copywriting world in general.
Folks tend to argue that 'you are still talking to a person' in B2B (so you can use the same old psychology tricks), but the thing is that in B2B, you are talking with folks at the top of the distribution/manufacturing chain, while for B2C, you are talking with the end-users.

And what they see/work with around them (ads, work pains, prior products) are going to be VERY different.

My take on getting the attention of the busy executive is make a 'guess' on what he is BUSY at.
Looking in at their LinkedIn updates can help to see what projects they are busy with currently. Doesn't have to be their individual profile...can be also their department or corporate profiles.

Then plan how to ease that busy-ness with your pitch.

Is the executive using some less-than-perfect tool that is actually making him work slower? Or is he purposely stalling to avoid a certain task? Or are his teammates actually holding him down with politics or their own shite?

And of course, real SPECIALISTS who know what actually goes on with the industry will be able to pinpoint them. I think that is a big reason why so few folks do B2B copywriting courses...how many gurus just learnt from one guru, and then went out to sell another copy course?

Not everyone is willing to spend X years in an industry, and then sell B2B copy courses based on what they picked up....that just takes more time and its not intentional. Maybe Bob Bly is one of the few...he was an engineer and his sales copy is very biz-like too.

Another one I liked for B2B, clean emails (minus much of Buchan's cat pics) is Heather Morgan at Salesfolk.


I haven't tried any of her products, but her regular inbound emails had language and tone that I liked, straight to the point. No fluff.
 
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Andreas

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I asked people in other forums and the most solid thing I got was lemist for cold e-mails. There is another source called cold e-mail wizard, but I don't know enough about the guy. The most important thing is that lemlist has a discord server were people can critique your e-mails. I will go with that and see how it turns out for me.

Update: Apparently there are a few more successful people/agencies out there like Justin Michael. He offers criticism for emails on his patreon page and gives some guidelines on his method as well.
 
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ksiendzu

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I have done this part. I know what groups of people want or would at least be curious about my product. Problem is, that they had to learn mostly though pharmaceuticals/nutraceuticals, doctors and other specialists. I want to be able to sell to distributors like the above, but I don't know how to make a proposition and catch the attention of these people without sounding too 'salesey'.

How do I get the attention of a busy executive who is scrolling through his e-mail list and persuade him to look into my product? Of course, the functions of the product will fulfil whatever needs or wants the other company's customers is catering to.

I find it so difficult to find a source that gives advice on the B2B side. Everyone is focused on B2C and even then it's not about acquisition, but more about increasing the value that you get from each customer. Great if you have a business that is doing well, but not good if you are a nobody, even when the product is rare, desirable and high quality.

This is why I want someone who is more focused on communicating with other businesses and learning from that person.
If you think that Jon Buchan stuff is not your style and you're looking for something more B2B, straight to the point, which is getting results, I'd recommend you Alex Berman.

He has agency that does cold email outreach for clients as a DFY service, also he is teaching cold email for B2B in courses and great free content on his youtube channel.

How do I get the attention of a busy executive who is scrolling through his e-mail list and persuade him to look into my product?
Your emails initial job will be to book appointment with prospect, not persuading him to look into your product.
During appointment you can show the benefits of your product, how it's good for their customers, how it's good for them, answer questions they will have, etc.
 

Andreas

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If you think that Jon Buchan stuff is not your style and you're looking for something more B2B, straight to the point, which is getting results, I'd recommend you Alex Berman.

He has agency that does cold email outreach for clients as a DFY service, also he is teaching cold email for B2B in courses and great free content on his youtube channel.


Your emails initial job will be to book appointment with prospect, not persuading him to look into your product.
During appointment you can show the benefits of your product, how it's good for their customers, how it's good for them, answer questions they will have, etc.
I looked around for a little while and I found Justin Michael's stuff, and that seems more in line with the advice that you gave me now. I changed my initial template based on Justin's info and another forum member from this forum. I don't want to hijack this thread so, I would appreciate it if you could take a look on my thread.

 

Cojo

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I'm a copywriter that has branched into managing email marketing for 7-8 figure businesses. I had my start exactly one year ago working for an Indian dropshipping store owner who paid me $5/h to write product descriptions.

Today, one year later, I've made tens of millions for my clients and written copy for every advertising medium you can think of.
Hey Simon, I thought you were into web design before. What went wrong?

Do you mind telling me how you got your clients? It would be very helpful
 
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Simon Angel

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Hey Simon, I thought you were into web design before. What went wrong?

Do you mind telling me how you got your clients? It would be very helpful

Nothing went wrong. I was making money with web design, but a better opportunity revealed itself.

In terms of client acquisition: I cold-called when I was doing web design and used Upwork to get my first copywriting clients.

Just go in with the mentality of thinking about how you can add value to the client (like increasing their sales, improving the systems they already have in place, etc.) rather than how you can sell your service.

And while It'll still take you some time to crack the sales code - as is the reality for practically every entrepreneur - if you follow the above advice, things WILL eventually "click" for you, and you'll be happy you persevered through the struggle.
 

Cojo

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Nothing went wrong. I was making money with web design, but a better opportunity revealed itself.

In terms of client acquisition: I cold-called when I was doing web design and used Upwork to get my first copywriting clients.

Just go in with the mentality of thinking about how you can add value to the client (like increasing their sales, improving the systems they already have in place, etc.) rather than how you can sell your service.

And while It'll still take you some time to crack the sales code - as is the reality for practically every entrepreneur - if you follow the above advice, things WILL eventually "click" for you, and you'll be happy you persevered through the struggle.
Thanks for the advice. Haven't had any success using upwork tho. Possibly due to how I wrote my proposals and procrastination due to my ne/adhd. I will try to start writing good proposals everyday now. Possibly start my own process thread to make sure I do.

Did you have any portfolio starting out? I only have one copy on beard trimming bib. How should I also make my upwork profile?
 

Simon Angel

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Thanks for the advice. Haven't had any success using upwork tho. Possibly due to how I wrote my proposals and procrastination due to my ne/adhd. I will try to start writing good proposals everyday now. Possibly start my own process thread to make sure I do.

Did you have any portfolio starting out? I only have one copy on beard trimming bib. How should I also make my upwork profile?

First of all, don't fall into the trap of blaming your lack of success on your personality type (looking at your "procrastination due to my Ne" comment) or likely self-diagnosed ADHD. You're more than your personality type and labeling normal human behavior as "ADHD" is silly.

And yes, I am implying that the ADHD diagnosis as a whole is silly - people come in different colors, each with their own special gifts and weaknesses. Being easily distracted/bored is not a disease - in fact, there's a theory that it's an evolutionary trait (just like dyslexia) that just isn't very helpful in the modern world.

Now when it comes to proposals, simply acknowledge and demonstrate you understand what the gig is about in the first line:

"Hey, I see that you're looking for an X to do Z. I can help you with that."

Then proceed by leveraging any previous work or case studies you have:

"I'm a copywriter with X years of experience and I've helped a client in your niche gross $200,000+ in additional revenue last year. I'm confident I can add value to your business as well.

Here is some of my past work: *insert writing samples*"

And finally, close off with a call to action:

"If this is something you'd be interested in, let's hop on a quick call this week to discuss our first steps.

You can book a call with me here: *share Calendly link*

Or you could also just message me here in the Upwork chat.

Thanks!

- Clinton7"

Gotta keep it simple, straightforward, and precise. Think of yourself as the Terminator (or just any german, really) and just speak in facts/numbers/actionable steps.

After all, the one hiring you will only do so because you're speaking directly to their self-interests (e.g. you made another business a lot of $$$), and not because they care that you're a very loyal and detail-oriented person that has a deep passion for whatever skill, etc.

For your Upwork profile setup, look up @Lex DeVille's YouTube channel. He has a video on how you can do that.

Good luck!
 
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Cojo

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First of all, don't fall into the trap of blaming your lack of success on your personality type (looking at your "procrastination due to my Ne" comment) or likely self-diagnosed ADHD. You're more than your personality type and labeling normal human behavior as "ADHD" is silly.
Yea
And yes, I am implying that the ADHD diagnosis as a whole is silly - people come in different colors, each with their own special gifts and weaknesses. Being easily distracted/bored is not a disease - in fact, there's a theory that it's an evolutionary trait (just like dyslexia) that just isn't very helpful in the modern world
I never thought of it as a disease but I get what you are saying
Then proceed by leveraging any previous work or case studies you have:

"I'm a copywriter with X years of experience and I've helped a client in your niche gross $200,000+ in additional revenue last year. I'm confident I can add value to your business as well.

Here is some of my past work: *insert writing samples*"
What if I don't have any?

Gotta keep it simple, straightforward, and precise. Think of yourself as the Terminator (or just any german, really) and just speak in facts/numbers/actionable steps.

After all, the one hiring you will only do so because you're speaking directly to their self-interests (e.g. you made another business a lot of $$$), and not because they care that you're a very loyal and detail-oriented person that has a deep passion for whatever skill, etc.

For your Upwork profile setup, look up @Lex DeVille's YouTube channel. He has a video on how you can do that.

Good luck!
Would do that now
 

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