Just start already

[ownership]

It was just after midnight on 10-Nov-20 and I was annoyed with myself for not starting a particular project I'd been thinking about for a few weeks.

I decided to quickly post a short note to my Facebook profile before hitting the hay. At the time I had 880 friends on Facebook and had been a bit more active the previous few weeks than normal so thought I might get a bit of interest.

This is what I posted, and I woke to 17 people saying they were interested:

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Only after people expressed an interest did I wonder what to do with them.

I didn’t have a domain setup for this project, and no “squeeze page” to get people’s email addresses and put them on a wait list.

I wanted to know a bit more about the people who were interested enough to reply, what they wanted and how to help them - so I knocked up my first ever Google Form (they’re free btw!).

I then privately Facebook messaged each person with “Hi <name>” and then this:



As of 20-Jan-21 I’ve messaged about 50 people, and 40 filled in the Google Form. (I no longer send people a link to the form but send them a link to the Bootcamp instead.)

The great bit about Google Forms is they can insert the data automatically into a Google Sheet.

Here’s the questions I asked and just some of the amazing responses:





Here’s a 10 min video a day or so later showing how I got 28 Google Form responses. Some of the insights are gold and will really help me serve people better.

View: https://youtu.be/PMvGzNvg1mg


EDIT: Here's where I'm interviewed about this:

• Launching an membership without an email list or website.

Learnings:

1. You don’t need a fancy announcement or “launch”.
   
   
2. You don't need a domain or website to get started.
   
   
3. You don’t need to build an email list with email software such as MailCheat(Chimp) or ActiveCampaign.
   
   
4. Ask people what they want so you know to create it for them.
   
   
5. Just be conversational and natural. Stop with the formal "sales speak".
   
   
6. Just get started and adjust as you go.

Your turn:

• What's your takeaways?
  
  
• What will you do different?

EDIT: 26-Oct-23
I did it again on 13-Sep-23 and got over 30 responses just on Facebook. I had some on LinkedIn as well.

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EDIT: 27-Aug-24 ... again on LinkedIn:

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EDIT: 08-Jan-25 ... I posted to LinkedIn and my email list of 480+

Here's where I posted about it in a progress thread

Screenshots:

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Thanks andy what I recall today is just to get started. Do something I passed out flyers today for my local business. I also thought about how can I get my first customer? I came to the conclusion that passing out my flyers is how I could get my first customer.

 

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[Andy Black]

E muv ug zua esi uwisvjoploph vjopht. Pu piif gus e coh "meapdj".

Katv miv qiuqmi lpux xjev zua'si fuoph us vjoploph ug fuoph, epf etl og vjiz lpux epzupi xju'f ci opvisitvif.

 

[JordanB]

E muv ug zua esi uwisvjoploph vjopht. Pu piif gus e coh "meapdj".

Katv miv qiuqmi lpux xjev zua'si fuoph us vjoploph ug fuoph, epf etl og vjiz lpux epzupi xju'f ci opvisitvif.

Tu vsai. O en Taqis haomvz ug vjot. Uwisvjoploph ot vji gaim vjev lommt qsuhsittoup.

 

[Brian213]

E muv ug zua esi uwisvjoploph vjopht. Pu piif gus e coh "meapdj".

Katv miv qiuqmi lpux xjev zua'si fuoph us vjoploph ug fuoph, epf etl og vjiz lpux epzupi xju'f ci opvisitvif.

O uwis vjopl iwiszvjoph jux vu eqqsuedj catopitt xjev vu tez jux nadj vu djeshi ipf aq uwis vjoploph tu nadj vjev tunivonit o uwis caomf tunivjoph epf eff vjopht vjev’t puv iwip atigam. Vjopl vji gies ug sikidvoup epf tuniupi tezoph pu tdesit ni emm vji voni jewi vu dupwopdi nztimg ov’t iovjis vjiz gopf ov wemaecmi us puv.

 

[nessabee01]

Ov xet katv egvis nofpohjv up 10-Puw-20 epf O xet eppuzif xovj nztimg gus puv tvesvoph e qesvodames qsukidv O'f ciip vjoploph ecuav gus e gix xiilt.

O fidofif vu raodlmz qutv e tjusv puvi vu nz Gedicuul qsugomi cigusi jovvoph vji jez. Ev vji voni O jef 880 gsoipft up Gedicuul epf jef ciip e cov nusi edvowi vji qsiwouat gix xiilt vjep pusnem tu vjuahjv O nohjv hiv e cov ug opvisitv.

Vjot ot xjev O qutvif, epf O xuli vu 17 qiuqmi tezoph vjiz xisi opvisitvif:

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Upmz egvis qiuqmi iyqsittif ep opvisitv fof O xupfis xjev vu fu xovj vjin.

O fofp’v jewi e funeop tivaq gus vjot qsukidv, epf pu “traiibi qehi” vu hiv qiuqmi’t ineom effsittit epf qav vjin up e xeov motv.

O xepvif vu lpux e cov nusi ecuav vji qiuqmi xju xisi opvisitvif ipuahj vu siqmz, xjev vjiz xepvif epf jux vu jimq vjin - tu O lpudlif aq nz gostv iwis Huuhmi Gusn (vjiz’si gsii cvx!).

O vjip qsowevimz Gedicuul nittehif iedj qistup xovj “Jo <peni>” epf vjip vjot:



Et ug 20-Kep-21 O’wi nittehif ecuav 50 qiuqmi, epf 40 gommif op vji Huuhmi Gusn. (O pu muphis tipf qiuqmi e mopl vu vji gusn cav tipf vjin e mopl vu vji Cuuvdenq optvief.)

Vji hsiev cov ecuav Huuhmi Gusnt ot vjiz dep optisv vji feve eavunevodemmz opvu e Huuhmi Tjiiv.

Jisi’t vji raitvoupt O etlif epf katv tuni ug vji eneboph sitquptit:





Jisi’t e 10 nop wofiu e fez us tu mevis tjuxoph jux O huv 28 Huuhmi Gusn sitquptit. Tuni ug vji optohjvt esi humf epf xomm siemmz jimq ni tiswi qiuqmi civvis.

Woix: jvvqt://zuava.ci/QNwHbPwh1nh


IFOV: Jisi't xjisi O'n opviswoixif ecuav vjot:

• Meapdjoph ep nincistjoq xovjuav ep ineom motv us xictovi.

Miespopht:

1. Zua fup’v piif e gepdz eppuapdinipv us “meapdj”.
   
   
2. Zua fup'v piif e funeop us xictovi vu hiv tvesvif.
   
   
3. Zua fup’v piif vu caomf ep ineom motv xovj ineom tugvxesi tadj et NeomDjiev(Djonq) us EdvowiDenqeohp.
   
   
4. Etl qiuqmi xjev vjiz xepv tu zua lpux vu dsievi ov gus vjin.
   
   
5. Katv ci dupwistevoupem epf pevasem. Tvuq xovj vji gusnem "temit tqiel".
   
   
6. Katv hiv tvesvif epf efkatv et zua hu.

Zuas vasp:

• Xjev't zuas veliexezt?
  
  
• Xjev xomm zua fu foggisipv?

IFOV: 26-Udv-23
O fof ov eheop up 13-Tiq-23 epf huv uwis 30 sitquptit katv up Gedicuul. O jef tuni up MoplifOp et ximm.

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IFOV: 27-Eah-24 ... eheop up MoplifOp:

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IFOV: 08-Kep-26 ... O qutvif vu MoplifOp epf nz ineom motv ug 480+

Jisi't xjisi O qutvif ecuav ov op e qsuhsitt vjsief

Tdsiiptjuvt:

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Vjeplt gus vjot.

O xet emsiefz sitvsadvasoph jux vu tiv aq nz catopitt (txovdj gsun fupi gus zua vu FOZ haofit) epf O huv deahjv aq gohasoph uav jux vu fu emm ug vji cedlipf vjopht (aqfevi vji tovi, dummidv ineomt). Siefoph vjot (epf vji uvjis vjsieft op zuas toh) nefi ni siemobi vjev O katv piif vu tvesv jimqoph qiuqmi. O qsiwouatmz fotdattif nz ofie (vji umf nufim) xovj tuni gsoipft epf vjiz tiinif uqip. Pux O xepv vu qsuci e movvmi fiiqis epf tii xjev tqidogod esiet xuamf jimq vjin vji nutv. Vjev xomm jimq ni tvesv xsovoph xovj opvipv optvief ug ni haittoph.