Hi guys!
This post is dedicated to our newbies - guys who've just joined the forum. Because most of you old souls are already 100% aware of it.
Whatever you're offering, if customers don't buy it and tell you it's because your item is too expensive - don't believe it. Even if I offer a €400 carpet cleaning and the guy next door offers a carpet cleaning for €50, price has little to do with customer decision making.
It's all about value.
If your customer screams "oy, mate, it's too expensive - go with your junk elsewhere" - it basically means that your customer sees 0 value in your offer. You have 2 options:
1) Go and find a customer who sees a value in it or
2) Find out how you can add more value so your product value corresponds to price
Rant over.
This post is dedicated to our newbies - guys who've just joined the forum. Because most of you old souls are already 100% aware of it.
Whatever you're offering, if customers don't buy it and tell you it's because your item is too expensive - don't believe it. Even if I offer a €400 carpet cleaning and the guy next door offers a carpet cleaning for €50, price has little to do with customer decision making.
It's all about value.
If your customer screams "oy, mate, it's too expensive - go with your junk elsewhere" - it basically means that your customer sees 0 value in your offer. You have 2 options:
1) Go and find a customer who sees a value in it or
2) Find out how you can add more value so your product value corresponds to price
Rant over.
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