It's Too Expensive...

[Almantas]

Hi guys!

This post is dedicated to our newbies - guys who've just joined the forum. Because most of you old souls are already 100% aware of it.

Whatever you're offering, if customers don't buy it and tell you it's because your item is too expensive - don't believe it. Even if I offer a €400 carpet cleaning and the guy next door offers a carpet cleaning for €50, price has little to do with customer decision making.

It's all about value.

If your customer screams "oy, mate, it's too expensive - go with your junk elsewhere" - it basically means that your customer sees 0 value in your offer. You have 2 options:

1) Go and find a customer who sees a value in it or
2) Find out how you can add more value so your product value corresponds to price

Rant over.

 

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[ExcelGuy]

Hi guys!
...
1) Go and find a customer who sees a value in it or
2) Find out how you can add more value so your product value corresponds to price

Rant over.

Everybody can add a reply here, but name 1 thing a newbie can do to ensure her product or service is priced right or appropriate value.

 

[Lex DeVille]

Everybody can add a reply here, but name 1 thing a newbie can do to ensure her product or service is priced right or appropriate value.

Solve a very specific problem for very specific people.

 

[Ika]

name 1 thing a newbie can do to ensure her product or service is priced right or appropriate value.

Put your service out there, analyse the feedback and adjust the price.

What are your customers saying?
More importantly, what are your non-customers saying?


Every time I've tried to come up with a pricetag without engaging in the market, it did not work.
For me, practical, real world feedback beats theoretical, made up ideas.
That can vary for your brand, industry or service though.

 

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